主要财务数据： 净营收： Lululemon第三季度净营收增长7%，达到26亿美元，高于分析师预期的24.8亿元。可比销售增长1%，按固定汇率计算增长2%。 毛利： Lululemon第三季度毛利润增长2%，达到14亿美元；毛利率下降290个基点至55.6%。 运营利润： Lululemon第三季度运营利润下降11%，至4.359亿美元；营业利润率下降350个基点至17.0%。 Lululemon第三季度营收与每股收益均高于预期，并上调2025全年营收指引，在竞争加剧与创始人施压下，公司宣布首席执行官Calvin McDonald宣布将于1月31日卸任。财报公布后，该公司股价盘后大涨11%。 Lululemon athletica周四盘后公布的第三季度财报显示，该公司第三季度净营收及每股收益高于分析师预期，并上调2025全年营收预期。该 公司宣布，其首席执行官Calvin McDonald将于1月31日卸任。消息公布后，Lululemon盘后股价大涨11%。 以下是Lululemon第三季度财报要点： 每股收益： Lululemon第三季度每股收益2.59美元，高于分析师预期的2.25美元，而2024年第三季 ...

Core Insights - The company reported a 1.0% year-on-year decline in revenue for the first nine months of 2025, totaling $6,017.4 million, with manufacturing revenue increasing by 2.3% [1] - The average selling price of footwear rose by 3.2% to $20.88 per pair, despite a 1.3% decrease in manufacturing gross margin due to uneven capacity utilization and rising labor costs [1] - The revenue contribution from Baosheng decreased by 7.9% year-on-year to $1,785.7 million, reflecting a decline in both USD and RMB terms [1] Revenue and Profitability - The company experienced a seasonal improvement in profitability in Q3 2025, driven by a robust order mix that offset the decline in shipment volume [2] - The global consumer market showed steady growth, particularly in the US back-to-school sales, although new tariff policies and geopolitical tensions created uncertainties [2] - The company maintained a demand-driven production strategy to enhance production scheduling flexibility, which contributed to improved profit margins in Q3 [2] Long-term Outlook - The company remains optimistic about the long-term prospects of the sports industry, driven by increasing awareness of sports and health, especially with upcoming international sporting events [2] - The company has adjusted its revenue forecasts for 2025-2027, expecting revenues of $8.2 billion, $8.6 billion, and $9.1 billion, along with net profits of $370 million, $410 million, and $460 million respectively [2]

Core Viewpoint - Lululemon has faced significant challenges in 2025, with disappointing earnings reports indicating a slowdown in revenue growth and a decline in net profit, leading to a sharp drop in stock price and negative analyst ratings [1][3][22] Financial Performance - In the first half of 2025, Lululemon's revenue grew only 6.9% year-over-year to $4.896 billion, while inventory increased by 19.5% [1] - The company's net profit fell by 4% to $685 million, marking the first decline since 2021 [1] - Same-store sales in the Americas, which account for over 70% of revenue, have been declining for several consecutive quarters, and the growth rate in the Chinese market dropped from 26% to 7% year-over-year [1] Market Position and Analyst Sentiment - Analysts from major firms like Barclays, Bank of America, and HSBC have downgraded their ratings or target prices for Lululemon, with Randal Konik highlighting signs of brand decline [3][4] - Lululemon's stock has halved in value this year, making it the worst performer in the S&P 500 [1] Brand Strategy and Competition - Lululemon's attempts to diversify its product offerings, including men's clothing and footwear, have diluted its appeal to its core demographic [3][4] - The brand is compared to Victoria's Secret, which also faced decline after failing to adapt to changing consumer preferences [3][4] Consumer Trends - The shift in consumer preferences towards more relaxed and comfortable clothing has impacted Lululemon's core product, the yoga pant, which has seen a decline in popularity [15][16] - Reports indicate that the market share of leggings has decreased from 47% to 39% in the first quarter of 2023, while wide-leg pants have seen a 40% increase in search interest [15][16] Emerging Competitors - New brands like Vuori and Alo Yoga are gaining traction, with Vuori projected to reach $1 billion in sales this year and Alo Yoga's revenue expected to grow significantly due to effective visual marketing strategies [9][12][14] - Both competitors are strategically opening stores near Lululemon locations, capturing market share from the established brand [14] Future Outlook - Despite current challenges, Lululemon remains a significant player in the market, being the third global sports brand to reach a valuation of $10 billion [21][22] - The company acknowledges the need for innovation and adaptation to maintain its market position amidst evolving consumer preferences and competitive pressures [22]

今年以来，lululemon 股价已跌去四成。 文丨朱丽琨 制图丨黄帧昕 编辑丨钱杨 黄俊杰 6 月 27 日早晨，三里屯的路人好奇地驻足注视着上百位瑜伽爱好者的一举一动。他们坐在各自的瑜伽垫上，聆听着一位身姿轻盈的 "大 使"（Ambassador）给出的口令和序列，延伸他们的肢体，控制他们的呼吸。他们面朝 lululemon 最新的三里屯门店，简洁的白色流线型格栅右上方 悬挂着这个品牌鲜亮的 logo 标识。之前多年，这个三层独栋的位置属于快时尚巨头 H&M。 在此之前，lululemon 在三里屯太古里北区下沉广场靠近电梯的位置待了 7 年半，如今它挪到了三里屯太古里南区沿街路口，与阿迪达斯的独栋相 邻。 lululemon 起步靠的是一款黑色的女士瑜伽裤。创始人奇普·威尔逊（Chip Wilson）第一本书的名字就叫《Little Black Stretchy Pants》（小黑弹力 裤）。如今，这个品牌已经不再那么强调瑜伽、不再那么强调女性。中国区的新任品牌大使是 F1 车手和电影里扮演拳击手、瘦了 100 斤的明星。 lululemon 现在也卖拖鞋、头绳、跑鞋和男士休闲衬衫——它看着更像一个综合 ...