转自：成都日报锦观 把非遗蜀锦"织"入女鞋 "鞋子不该只是穿在脚上赶路的。"他顿了顿，"也可以是行走的文化。" 这话不是口号。早年为皮尔卡丹、伊度做设计师，潘洪平知道文化符号如何变成商品语言。很多年前他便开始想——"成都女鞋的市场影响并 不小，什么时候能有自己的叙事？" 经过打磨和积累，近年来，工作室为川内外数百家企业提供设计支撑，从源头介入产品的开发设计。不仅如此，3位国家级轻工技术能手从潘 洪平的工作室走出。"不是只教画图，"他强调，"是让他们知道，一张稿子落到脚上，要过多少关。当然，这其中我们还要让大家感受'传 承'。" 实际上，伴随着工作室的发展，园区在这些年也变了样。原材料、研发、定制、直播——鞋业生态的每一环都在园区范围内"长齐"。潘洪平工 作室附近，电商直播间灯光常亮到深夜。他听着那些讲解鞋子用料和设计的声音，觉得踏实。 今年，潘洪平打算继续在皮革纹样和蜀绣图案上做更多的创新结合，并进一步在皮具、文创等品类上做更多设计，让非遗不只出现在鞋履上， 也能托在手心、别在包扣上。 2月12日，记者在汇都时尚产业园见到潘洪平时，他正对着桌上电脑中的设计图稿蹙眉。潘洪平是成都市鞋类设计技能大师工作室创始人， ...

非遗与时尚碰撞 绽放文化新彩 中新网深圳1月25日电 (索有为 严田 沈民)"民族团结一家亲携手迎春心连心——深圳市各民族非遗时尚 嘉年华"活动23日在盐田区举行。深圳各民族同胞代表齐聚山海之间，以非遗为桥、以时尚为媒，在欢 歌笑语中传递深情，在文化交融中凝聚共识。 多元文化交融 见证"榴·深"硕果 活动伊始，身着绚丽民族服饰的各民族同胞，与全国、全省民族团结进步模范集体代表及模范个人共同 拍摄合影，一张张笑脸定格为"中华民族一家亲"的生动写照。 五分钟的回顾视频，全景展现了过去一年深圳民族工作的坚实足迹。"榴·深"——深圳市各民族服务行 动计划开展以来，深圳民族团结进步事业硕果累累，不仅涌现出一批全国、全省民族团结进步模范集体 与个人，更培育出许多扎根深圳、蓬勃发展的优秀代表。这些荣誉与鲜活故事，让在场者感受到这座城 市对各民族同胞的包容与关怀，也成为"榴·深"行动丰硕成果的生动见证。 嘉年华现 场。彭程 摄 文艺演出环节，各民族同胞自编自演的节目精彩纷呈，绽放多元文化魅力：诗歌朗诵《你是人间四月 天》配以古筝伴奏，意境悠远；非遗项目代表性传承人席秀全演奏的马头琴曲《神马》，仿佛草原与生 灵的深情对话；深圳 ...

Core Viewpoint - The article highlights the success of the brand "瑞银鸟" (Ruiyin Bird) in integrating traditional Miao culture with modern design, showcasing its growth from a small workshop to a brand with a significant market presence and plans for international expansion [3][4][5] Group 1: Brand Development - "瑞银鸟" was founded on the basis of Miao culture, specifically inspired by the legend of the "butterfly mother," and aims to modernize traditional silver jewelry while retaining cultural essence [3] - The brand started with a small team and limited products, but recognized the need for original design to stand out in a competitive market, leading to the establishment of a dedicated design team [3][4] - The brand has expanded its product offerings to 583 items, utilizing a model that collaborates with local artisans and cooperatives to enhance the reach of intangible cultural heritage products [4] Group 2: Market Strategy - "瑞银鸟" has developed a comprehensive product line catering to various consumer segments, with prices ranging from hundreds to tens of thousands of yuan, thus appealing to a broad audience [4] - The brand has launched a sub-brand targeting younger consumers, incorporating Miao cultural elements into relatable products, such as animated IPs [4] - Plans for international expansion include establishing a presence in Europe and exploring markets in Southeast Asia and South Asia, aiming to elevate Miao silver jewelry to a global platform [5] Group 3: Industry Context - The growth of "瑞银鸟" reflects the broader trend of high-quality development in Guizhou's cultural tourism industry, supported by government policies aimed at enhancing cultural product development [5] - The brand's success is seen as part of a golden period for the cultural and creative industry in China, with expectations for more competitive local brands to emerge [5]

Group 1 - The core theme of the event is "Opening Things · New Realm," aiming to blend traditional craftsmanship with modern fashion language, showcasing the future of arts and crafts [2] - The event highlights the "Eight Great Skills of Yanjing" and emphasizes the respect and inheritance of traditional and intangible cultural heritage through various art forms like cloisonné and lacquer carving [2][5] - The showcase is divided into three chapters: "Heritage · Mastery of Craft," "Renewal · Objects Carrying All," and "Craft Rhythm · Integration and Coexistence," each exploring the depth of traditional culture and its contemporary expressions [5] Group 2 - "Heritage · Mastery of Craft" focuses on showcasing top-tier craftsmanship, including national gift-level artworks, reflecting Chinese cultural confidence [5] - "Renewal · Objects Carrying All" presents the potential of ancient techniques in modern design, featuring fashion accessories and art pieces that integrate traditional essence [5] - "Craft Rhythm · Integration and Coexistence" delves into the warmth of craftsmanship, exploring the fusion of intangible cultural heritage with contemporary aesthetics, presenting functional and exquisite works [5] Group 3 - The event serves as a cultural dialogue, aiming to present the profound heritage and extraordinary creativity of Chinese arts and crafts on an international platform like Beijing Fashion Week [5] - The initiative seeks to promote the integration of intangible cultural heritage into modern life and elevate its presence on the global stage [5]