（来源：廊坊日报） 转自：廊坊日报 市文广旅局聚焦本地非遗精品，组织景泰蓝、花丝镶嵌等"燕京八绝"精品力作，结合胜芳花灯、布艺、 剪纸等与"年"文化相关的民俗作品，以生活场景化形式集中展示。活动期间，不定期组织中幡、高跷、 飞叉、重阁会等我市国家级、省级非遗代表性项目进行展演展示，充分彰显我市深厚的文化底蕴。同 时，精心遴选全市非遗、文创、书法等25个项目的200余种产品集中亮相展销，同步推出限时优惠、盲 盒抽奖等促销活动，消费者消费即有机会抽取域内特色景区门票和文创小礼品，进一步提升消费体验， 激发参与热情。 年货节期间，市文联将组织市内知名书法家每日开展1场书春送福活动。香河县结合本地家具产业特 色，打造香河香居场景化休闲展销空间，既展现区域产业优势，又为市民群众提供舒适的休憩场所，实 现展销功能与服务功能的有机融合。 ...

Core Viewpoint - Guilin Airport has established a new "Guangxi Airport Gift" intangible cultural heritage display area in the international departure zone to showcase local heritage products and specialties, aiming to enhance international travelers' experience of Guangxi's unique culture and promote local products through airport channels [1][5]. Group 1 - The display area features Guangxi's intangible cultural heritage products, including Zhuang brocade, Ni Xing pottery, Jingtailan, lacquerware, northern Guangxi mask, and silk fans, as well as local specialties like osmanthus cake, osmanthus wine, and osmanthus perfume [1][5]. - The initiative aligns with the cultural and tourism integration strategy of Guilin Airport, focusing on the "culture + aviation + consumption" development model to meet the cultural experience needs of high-end customers and international tourists [5]. - The display area serves as a "cultural business card" for international travelers to understand Guangxi's diverse ethnic culture and unique regional characteristics [5]. Group 2 - Guilin Airport plans to continue exploring Guangxi's intangible cultural heritage and quality products, aiming to enrich the product variety and display forms in the "Guangxi Airport Gift" area [5]. - The future strategy includes a "offline display + online sales" model to help more international travelers appreciate Guangxi's heritage and specialties, while promoting Guangxi products through aviation channels [5].

Core Viewpoint - The Dachang Hui Autonomous County, known as the "Hometown of Chinese Cloisonné," has successfully entered the "Hebei Province Quality Copyright Resource Information Database" through its copyright protection practices, promoting the preservation and innovation of intangible cultural heritage [1] Group 1: Cultural Heritage and Copyright Protection - Dachang has preserved and developed two national-level intangible cultural heritage projects: Cloisonné craftsmanship and filigree inlay craftsmanship [1] - The county has implemented various measures such as brand building, digital empowerment, and school-enterprise cooperation to promote the living inheritance and industrial innovation of intangible cultural heritage [1] - Over 100 copyright registrations have been completed for Cloisonné and filigree inlay products, with several innovative works winning gold awards at national craft fairs [2] Group 2: Education and Talent Development - The Dachang Vocational Education Center has established a traditional craft major, currently training over 120 students, and collaborates with Langfang Normal University to deepen industry-academia-research cooperation [2] - National-level intangible cultural heritage inheritors are featured in popular media, enhancing public engagement and awareness of traditional crafts [2] Group 3: International Exchange and Promotion - Dachang has organized participation in major domestic and international exhibitions to showcase intangible cultural heritage skills and stories, enhancing its cultural profile [3]

Core Viewpoint - Recent policies have significantly enhanced the presence of domestic products in duty-free stores, transforming them into platforms for showcasing Chinese brands and cultural heritage [1][2]. Policy Developments - On October 17, the Ministry of Finance announced adjustments to the duty-free shopping policy for travelers in Hainan, allowing certain domestic products to be sold in duty-free stores [1]. - On October 30, a notification was released to support consumption by mandating that at least 25% of the sales area in duty-free stores be allocated for domestic products [1]. - On November 26, a plan was issued to promote the entry of high-quality domestic products and cultural heritage items into duty-free stores, along with optimizing the tax refund process for travelers [1]. Challenges for Domestic Products - Domestic products face three main challenges in establishing a foothold in the duty-free market: 1. Insufficient product adaptability to international consumer preferences and travel shopping scenarios [2]. 2. Weak bargaining power in distribution channels, with international brands dominating prime shelf space [2]. 3. Low brand recognition, as many domestic products lack a compelling international narrative, making it difficult to compete with established global brands [2]. Strategic Recommendations - Product positioning should focus on understanding international consumer preferences and optimizing designs to meet travel shopping needs, such as creating portable versions of cultural products [3]. - Deepening channel operations is crucial, including partnerships with leading duty-free operators and utilizing online booking combined with offline pickup to enhance consumer experience [3]. - Brand value should be communicated through immersive experiences in duty-free stores and leveraging international platforms to promote the cultural and innovative aspects of domestic products [3]. Conclusion - Duty-free channels provide a low-risk environment for domestic brands to test and showcase their products internationally, supported by favorable policies [4]. The success of domestic products in this space will depend on their product quality, channel management, and brand strength, marking a significant step in the evolution of Chinese brands and the economy [4].

Core Viewpoint - The article emphasizes the importance of intangible cultural heritage (ICH) in preserving cultural identity, promoting economic development, and facilitating cultural exchange, despite some skepticism regarding its practical value in modern life [1][2][3][4][5][6][7] Group 1: Cultural Significance - ICH serves as a historical memory and a source of cultural recreation, with over 100,000 representative projects in China that encapsulate collective memory and wisdom [2] - Examples such as the Dragon Boat Festival and the Karez irrigation technique illustrate how ICH maintains relevance and contributes to modern practices and engineering solutions [2] Group 2: Economic Impact - There are over 12,900 ICH workshops across 2,138 county-level administrative regions, including 693 poverty-stricken counties, creating employment for over 1.2 million people [3] - ICH not only enriches cultural life but also drives economic growth by integrating traditional crafts into modern markets, thus enhancing both financial and intellectual wealth in rural areas [3] Group 3: Cultural Confidence and Exchange - ICH acts as a universal language for civilization exchange, with symbols like the Luban lock representing Chinese wisdom and fostering international understanding [4] - Many ICH elements, such as dragon and lion dances, serve as cultural symbols for overseas Chinese, reinforcing cultural identity and connections [4] Group 4: Innovative Preservation - The preservation of ICH should focus on creative transformation and innovative development, integrating traditional skills into contemporary life rather than merely preserving them [5][6] - New approaches include reimagining traditional crafts for modern applications, such as using oil paper umbrellas as decorative lampshades and developing eco-friendly materials inspired by traditional lacquer techniques [6] Group 5: Growing Popularity and Future Outlook - The rising interest in cultural heritage, driven by material abundance and cultural awareness, highlights the potential of ICH as a solution database for contemporary needs [7] - The "14th Five-Year Plan" suggests a systematic approach to protecting and promoting traditional culture, indicating a shift in focus from questioning the necessity of ICH to envisioning its future [7]

Core Points - Beijing Cultural and Tourism Bureau has recognized the first batch of 25 non-heritage workshops in Beijing, including Beijing Gongmei Group Co., Ltd. and Beijing Shiguang Great Wall Homestay Co., Ltd. [1] - The recognized workshops are encouraged to explore innovative development paths under the "non-heritage +" initiative, with local cultural and tourism departments providing guidance and support [1] Summary by Categories Non-Heritage Workshops - The first batch includes 25 workshops, such as: - Beijing Gongmei Group Co., Ltd. focusing on Jingtailan craftsmanship [2] - Beijing Longshun Cheng Chinese Furniture Co., Ltd. specializing in Beijing hardwood furniture making [2] - Beijing Yuyatai Tea Co., Ltd. known for producing Yuyatai Rongli flower tea [2] - Beijing Wuyutai Tea Co., Ltd. recognized for its traditional tea-making techniques [3] Cultural and Employment Impact - The initiative aims to enhance the cultivation of non-heritage talent, skill transmission, and employment promotion [1] - Local cultural and tourism departments are tasked with strengthening support for these workshops to ensure they serve as models in their respective areas [1]

Core Insights - The recent showcasing of traditional handicrafts from Jintan District, Jiangsu Province, in Germany has garnered significant interest from local audiences, highlighting the cultural richness alongside the industrial capabilities of Jintan [1][2] Group 1: Cultural Exchange - The event marked the first time a large number of Jintan's intangible cultural heritage techniques were presented in Germany, aiming to demonstrate the region's cultural depth [1] - Interactive activities such as Jintan flower weaving, paper cutting, and dragon printmaking were set up for students and community members, enhancing engagement [1] Group 2: Craftsmanship and Techniques - The craftsmanship of Jintan's traditional techniques, such as the intricate flower weaving and the detailed process of cloisonné, was emphasized, showcasing the precision and artistry involved [1] - The traditional "Diao Ban Gong Hua" technique used in ancient book printing was highlighted, with the practitioner noting the importance of both historical restoration and modern expression [2] Group 3: Economic and Strategic Importance - Jintan's strategic location at the intersection of major metropolitan areas like Shanghai, Nanjing, and Suzhou has facilitated closer economic ties with Germany, promoting high-quality development [2] - The Sino-German (Changzhou) Innovation Industrial Park has become a crucial platform for cooperation, attracting numerous investments from German-speaking enterprises [2]

Core Viewpoint - The 2025 Beijing International Intangible Cultural Heritage Week, themed "Intangible Heritage and a Better Life," serves as a significant platform for showcasing China's achievements in intangible cultural heritage protection and promoting cultural exchange and consumption [2][4]. Group 1: Event Overview - The event opened on October 17, 2023, in Beijing's urban sub-center, attracting hundreds of inheritors and nearly 10,000 exhibits from over 60 countries and regions [2]. - The event features four main components: the opening ceremony, international intangible heritage exhibition, intangible heritage dialogue, and heritage market [5]. Group 2: Cultural Exchange and Exhibitions - The international exhibition "Intangible Heritage Craftsmanship: Renewing Life" showcases various traditional crafts and cultural artifacts, highlighting the beauty and diversity of global intangible heritage [5]. - The exhibition includes items such as Malaysia's traditional "Kebaya" attire, Georgian textiles, and Hungarian masks, emphasizing the cultural narratives behind each piece [5]. Group 3: Performances and Artistic Expression - The opening ceremony, titled "The Elegance of Intangible Heritage," features performances that blend various cultural expressions, showcasing the beauty of diverse heritages [7]. - Notable performances include a collaboration between Chinese and Georgian vocal traditions, illustrating a dialogue between different civilizations [7][8]. Group 4: Community Engagement and Market Integration - The heritage market integrates intangible cultural heritage into daily life, offering visitors a sensory experience with food, crafts, and performances [10]. - The market features local delicacies and crafts, promoting the idea that intangible heritage can enhance everyday life [10]. Group 5: Future Directions and Sustainability - Discussions at the "Intangible Heritage Dialogue: Co-Creating Life" event focus on the sustainable development and international dissemination of intangible heritage [12][15]. - Experts emphasize the need for innovative approaches to ensure the continued relevance and transmission of intangible heritage in modern society [15][16]. Group 6: Digital Innovation and Engagement - The collaboration with Douyin (TikTok) aims to create a sustainable model for promoting intangible heritage through digital platforms [16][20]. - The "Co-Creation Camp" fosters a connection between heritage inheritors and creators, encouraging innovative storytelling and engagement with younger audiences [18][20]. Group 7: Cultural Impact and Community Involvement - The event aims to transform intangible heritage from a passive observation to an active participation, enhancing its relevance in contemporary life [23]. - Participants express that intangible heritage is not just a relic of the past but a vibrant part of modern culture that can be experienced and appreciated [21][23].

Core Points - The 2025 Beijing International Intangible Cultural Heritage Week opened on October 17, attracting hundreds of inheritors and nearly 10,000 exhibits from over 60 countries and regions worldwide, running until October 21 [1] Group 1: Event Overview - The event features four main components: opening ceremony, international intangible cultural heritage exhibition, heritage dialogue, and heritage market, creating an immersive experience of cultural heritage [3] - The "Intangible Heritage Craftsmanship: Renewing Life" exhibition showcases various traditional crafts, including Malaysian "Kebaya" attire, Georgian textiles, Hungarian masks, and Mexican wood carvings, highlighting the cultural narratives behind each piece [3] - The "Intangible Heritage Splendor: Blooming Life" opening ceremony includes performances from various countries, such as the harmonious blend of Guizhou's Dong folk songs and Georgian polyphony, symbolizing a dialogue between different civilizations [4] Group 2: Cultural Exchange and Innovation - The "Elegant Green" segment features a contemporary dance interpretation of the famous Chinese painting "A Thousand Li of Rivers and Mountains," integrating multiple intangible heritage techniques to create a dynamic aesthetic experience [6] - The heritage market at the Urban Green Heart Forest Park offers a variety of cultural experiences, including Turkish kebabs, Sri Lankan tea, and Argentine mate, while showcasing Beijing's intangible cultural heritage through local delicacies and crafts [6][8] - The "Intangible Heritage Dialogue: Co-creating Life" event gathered experts and inheritors from multiple countries to discuss the global dissemination and sustainable ecology of intangible heritage [8] Group 3: Future Vision - The event aims to transform intangible heritage from being merely protected to being actively needed and participated in, emphasizing its contemporary relevance and vitality [8]

Core Points - The 2025 Beijing International Intangible Cultural Heritage Week will take place from October 17 to 21, 2025, in the Beijing Urban Sub-center, focusing on the theme "Intangible Heritage and a Better Life" [1] - The event will feature intangible cultural heritage exhibits from 61 countries and regions across five continents, showcasing a variety of activities [1] Group 1: Exhibition Highlights - The "Intangible Heritage Craftsmanship: Renewing Life" exhibition will open to the public on October 17 at the Beijing Grand Canal Museum, featuring crafts from Georgia, Hungary, Mexico, and more [2] - The "Intangible Heritage Boutique Exhibition Area" will highlight Beijing and Hong Kong-Macau's intangible heritage, including traditional crafts like cloisonné and Beijing embroidery [2] Group 2: Performance and Cultural Exchange - The opening ceremony, themed "Wind, Elegance, and Praise," will present a diverse array of performances, including traditional songs and dances from various cultures [3] - The event will feature a marketplace in the Urban Green Heart Forest Park, offering international cuisine and local cultural experiences [3] Group 3: Dialogue and Collaboration - A dialogue session titled "Intangible Heritage Dialogue: Co-creating Life" will take place on October 17, focusing on the international dissemination of intangible heritage and sustainable development [4] - The event will extend beyond the main venues to include cultural landmarks in Tongzhou and Miyun, creating a multi-point interactive experience for the public [4]