■田鹏 近日，笔者走访深圳市内免税店，国潮与科技气息扑面而来——国潮主题区里，景泰蓝等非遗手作陈列 其间，敦煌文创、永丰源瓷器尽显东方美学；电子黑科技体验廊人气十足，科大讯飞翻译笔、影石运动 相机等"深圳智造"整齐上架。从非遗手作到科技潮品，曾经被国际大牌占据的免税货架，如今已成国货 集中亮相的"展示窗"，这正是近期一系列免税政策落地见效的生动缩影。 10月17日，财政部等部门对外发布《关于调整海南离岛旅客免税购物政策的公告》，允许部分国内商品 在离岛免税店销售；10月30日，财政部等部门发布《关于完善免税店政策支持提振消费的通知》提出， 口岸出境免税店、市内免税店用于销售国产品的经营面积原则上不少于其经营面积的四分之一；11月26 日，工业和信息化部等六部门印发《关于增强消费品供需适配性进一步促进消费的实施方案》提出，鼓 励国产名特优新产品、消费名品、非遗产品、国货"潮品"进入口岸出境免税店和市内免税店，优化离境 退税办理流程，推广"即买即退"措施。 渠道深度运营是关键。一方面，品牌应主动对接中免等头部免税运营商，通过联合开发、定制化产品等 方式深化合作，争取核心陈列资源与营销支持；另一方面，借助政策允许的 ...

Core Viewpoint - The article emphasizes the importance of intangible cultural heritage (ICH) in preserving cultural identity, promoting economic development, and facilitating cultural exchange, despite some skepticism regarding its practical value in modern life [1][2][3][4][5][6][7] Group 1: Cultural Significance - ICH serves as a historical memory and a source of cultural recreation, with over 100,000 representative projects in China that encapsulate collective memory and wisdom [2] - Examples such as the Dragon Boat Festival and the Karez irrigation technique illustrate how ICH maintains relevance and contributes to modern practices and engineering solutions [2] Group 2: Economic Impact - There are over 12,900 ICH workshops across 2,138 county-level administrative regions, including 693 poverty-stricken counties, creating employment for over 1.2 million people [3] - ICH not only enriches cultural life but also drives economic growth by integrating traditional crafts into modern markets, thus enhancing both financial and intellectual wealth in rural areas [3] Group 3: Cultural Confidence and Exchange - ICH acts as a universal language for civilization exchange, with symbols like the Luban lock representing Chinese wisdom and fostering international understanding [4] - Many ICH elements, such as dragon and lion dances, serve as cultural symbols for overseas Chinese, reinforcing cultural identity and connections [4] Group 4: Innovative Preservation - The preservation of ICH should focus on creative transformation and innovative development, integrating traditional skills into contemporary life rather than merely preserving them [5][6] - New approaches include reimagining traditional crafts for modern applications, such as using oil paper umbrellas as decorative lampshades and developing eco-friendly materials inspired by traditional lacquer techniques [6] Group 5: Growing Popularity and Future Outlook - The rising interest in cultural heritage, driven by material abundance and cultural awareness, highlights the potential of ICH as a solution database for contemporary needs [7] - The "14th Five-Year Plan" suggests a systematic approach to protecting and promoting traditional culture, indicating a shift in focus from questioning the necessity of ICH to envisioning its future [7]

Core Points - Beijing Cultural and Tourism Bureau has recognized the first batch of 25 non-heritage workshops in Beijing, including Beijing Gongmei Group Co., Ltd. and Beijing Shiguang Great Wall Homestay Co., Ltd. [1] - The recognized workshops are encouraged to explore innovative development paths under the "non-heritage +" initiative, with local cultural and tourism departments providing guidance and support [1] Summary by Categories Non-Heritage Workshops - The first batch includes 25 workshops, such as: - Beijing Gongmei Group Co., Ltd. focusing on Jingtailan craftsmanship [2] - Beijing Longshun Cheng Chinese Furniture Co., Ltd. specializing in Beijing hardwood furniture making [2] - Beijing Yuyatai Tea Co., Ltd. known for producing Yuyatai Rongli flower tea [2] - Beijing Wuyutai Tea Co., Ltd. recognized for its traditional tea-making techniques [3] Cultural and Employment Impact - The initiative aims to enhance the cultivation of non-heritage talent, skill transmission, and employment promotion [1] - Local cultural and tourism departments are tasked with strengthening support for these workshops to ensure they serve as models in their respective areas [1]

Core Insights - The recent showcasing of traditional handicrafts from Jintan District, Jiangsu Province, in Germany has garnered significant interest from local audiences, highlighting the cultural richness alongside the industrial capabilities of Jintan [1][2] Group 1: Cultural Exchange - The event marked the first time a large number of Jintan's intangible cultural heritage techniques were presented in Germany, aiming to demonstrate the region's cultural depth [1] - Interactive activities such as Jintan flower weaving, paper cutting, and dragon printmaking were set up for students and community members, enhancing engagement [1] Group 2: Craftsmanship and Techniques - The craftsmanship of Jintan's traditional techniques, such as the intricate flower weaving and the detailed process of cloisonné, was emphasized, showcasing the precision and artistry involved [1] - The traditional "Diao Ban Gong Hua" technique used in ancient book printing was highlighted, with the practitioner noting the importance of both historical restoration and modern expression [2] Group 3: Economic and Strategic Importance - Jintan's strategic location at the intersection of major metropolitan areas like Shanghai, Nanjing, and Suzhou has facilitated closer economic ties with Germany, promoting high-quality development [2] - The Sino-German (Changzhou) Innovation Industrial Park has become a crucial platform for cooperation, attracting numerous investments from German-speaking enterprises [2]

Core Viewpoint - The 2025 Beijing International Intangible Cultural Heritage Week, themed "Intangible Heritage and a Better Life," serves as a significant platform for showcasing China's achievements in intangible cultural heritage protection and promoting cultural exchange and consumption [2][4]. Group 1: Event Overview - The event opened on October 17, 2023, in Beijing's urban sub-center, attracting hundreds of inheritors and nearly 10,000 exhibits from over 60 countries and regions [2]. - The event features four main components: the opening ceremony, international intangible heritage exhibition, intangible heritage dialogue, and heritage market [5]. Group 2: Cultural Exchange and Exhibitions - The international exhibition "Intangible Heritage Craftsmanship: Renewing Life" showcases various traditional crafts and cultural artifacts, highlighting the beauty and diversity of global intangible heritage [5]. - The exhibition includes items such as Malaysia's traditional "Kebaya" attire, Georgian textiles, and Hungarian masks, emphasizing the cultural narratives behind each piece [5]. Group 3: Performances and Artistic Expression - The opening ceremony, titled "The Elegance of Intangible Heritage," features performances that blend various cultural expressions, showcasing the beauty of diverse heritages [7]. - Notable performances include a collaboration between Chinese and Georgian vocal traditions, illustrating a dialogue between different civilizations [7][8]. Group 4: Community Engagement and Market Integration - The heritage market integrates intangible cultural heritage into daily life, offering visitors a sensory experience with food, crafts, and performances [10]. - The market features local delicacies and crafts, promoting the idea that intangible heritage can enhance everyday life [10]. Group 5: Future Directions and Sustainability - Discussions at the "Intangible Heritage Dialogue: Co-Creating Life" event focus on the sustainable development and international dissemination of intangible heritage [12][15]. - Experts emphasize the need for innovative approaches to ensure the continued relevance and transmission of intangible heritage in modern society [15][16]. Group 6: Digital Innovation and Engagement - The collaboration with Douyin (TikTok) aims to create a sustainable model for promoting intangible heritage through digital platforms [16][20]. - The "Co-Creation Camp" fosters a connection between heritage inheritors and creators, encouraging innovative storytelling and engagement with younger audiences [18][20]. Group 7: Cultural Impact and Community Involvement - The event aims to transform intangible heritage from a passive observation to an active participation, enhancing its relevance in contemporary life [23]. - Participants express that intangible heritage is not just a relic of the past but a vibrant part of modern culture that can be experienced and appreciated [21][23].

Core Points - The 2025 Beijing International Intangible Cultural Heritage Week opened on October 17, attracting hundreds of inheritors and nearly 10,000 exhibits from over 60 countries and regions worldwide, running until October 21 [1] Group 1: Event Overview - The event features four main components: opening ceremony, international intangible cultural heritage exhibition, heritage dialogue, and heritage market, creating an immersive experience of cultural heritage [3] - The "Intangible Heritage Craftsmanship: Renewing Life" exhibition showcases various traditional crafts, including Malaysian "Kebaya" attire, Georgian textiles, Hungarian masks, and Mexican wood carvings, highlighting the cultural narratives behind each piece [3] - The "Intangible Heritage Splendor: Blooming Life" opening ceremony includes performances from various countries, such as the harmonious blend of Guizhou's Dong folk songs and Georgian polyphony, symbolizing a dialogue between different civilizations [4] Group 2: Cultural Exchange and Innovation - The "Elegant Green" segment features a contemporary dance interpretation of the famous Chinese painting "A Thousand Li of Rivers and Mountains," integrating multiple intangible heritage techniques to create a dynamic aesthetic experience [6] - The heritage market at the Urban Green Heart Forest Park offers a variety of cultural experiences, including Turkish kebabs, Sri Lankan tea, and Argentine mate, while showcasing Beijing's intangible cultural heritage through local delicacies and crafts [6][8] - The "Intangible Heritage Dialogue: Co-creating Life" event gathered experts and inheritors from multiple countries to discuss the global dissemination and sustainable ecology of intangible heritage [8] Group 3: Future Vision - The event aims to transform intangible heritage from being merely protected to being actively needed and participated in, emphasizing its contemporary relevance and vitality [8]

Core Points - The 2025 Beijing International Intangible Cultural Heritage Week will take place from October 17 to 21, 2025, in the Beijing Urban Sub-center, focusing on the theme "Intangible Heritage and a Better Life" [1] - The event will feature intangible cultural heritage exhibits from 61 countries and regions across five continents, showcasing a variety of activities [1] Group 1: Exhibition Highlights - The "Intangible Heritage Craftsmanship: Renewing Life" exhibition will open to the public on October 17 at the Beijing Grand Canal Museum, featuring crafts from Georgia, Hungary, Mexico, and more [2] - The "Intangible Heritage Boutique Exhibition Area" will highlight Beijing and Hong Kong-Macau's intangible heritage, including traditional crafts like cloisonné and Beijing embroidery [2] Group 2: Performance and Cultural Exchange - The opening ceremony, themed "Wind, Elegance, and Praise," will present a diverse array of performances, including traditional songs and dances from various cultures [3] - The event will feature a marketplace in the Urban Green Heart Forest Park, offering international cuisine and local cultural experiences [3] Group 3: Dialogue and Collaboration - A dialogue session titled "Intangible Heritage Dialogue: Co-creating Life" will take place on October 17, focusing on the international dissemination of intangible heritage and sustainable development [4] - The event will extend beyond the main venues to include cultural landmarks in Tongzhou and Miyun, creating a multi-point interactive experience for the public [4]

Group 1 - The 2025 Beijing Cultural Forum will be held from September 23 to 24, focusing on the theme of "Cultural and Technological Integration" and promoting cultural exchanges and cooperation [1][2] - Approximately 800 domestic and international guests, including cultural leaders and experts, will attend the forum, which will feature multiple parallel forums and special events [2][3] - The forum will include the release of significant cultural reports and projects, aiming to boost market confidence and promote the development of the cultural industry [2][3] Group 2 - A new creative cultural display area will showcase over 600 cultural products from 80 organizations, highlighting Beijing's role as a national cultural center [4][5] - The display area will feature interactive activities and technology installations, emphasizing the integration of culture and technology [5] - The design of the exhibition area reflects traditional aesthetics combined with modern technology, showcasing the latest achievements in cultural innovation [4][5]

Group 1 - The core theme of the event is "Opening Things · New Realm," aiming to blend traditional craftsmanship with modern fashion language, showcasing the future of arts and crafts [2] - The event highlights the "Eight Great Skills of Yanjing" and emphasizes the respect and inheritance of traditional and intangible cultural heritage through various art forms like cloisonné and lacquer carving [2][5] - The showcase is divided into three chapters: "Heritage · Mastery of Craft," "Renewal · Objects Carrying All," and "Craft Rhythm · Integration and Coexistence," each exploring the depth of traditional culture and its contemporary expressions [5] Group 2 - "Heritage · Mastery of Craft" focuses on showcasing top-tier craftsmanship, including national gift-level artworks, reflecting Chinese cultural confidence [5] - "Renewal · Objects Carrying All" presents the potential of ancient techniques in modern design, featuring fashion accessories and art pieces that integrate traditional essence [5] - "Craft Rhythm · Integration and Coexistence" delves into the warmth of craftsmanship, exploring the fusion of intangible cultural heritage with contemporary aesthetics, presenting functional and exquisite works [5] Group 3 - The event serves as a cultural dialogue, aiming to present the profound heritage and extraordinary creativity of Chinese arts and crafts on an international platform like Beijing Fashion Week [5] - The initiative seeks to promote the integration of intangible cultural heritage into modern life and elevate its presence on the global stage [5]

Group 1 - The "Gongmei Cup" Beijing Arts and Crafts Competition has successfully held 20 editions since its inception, showcasing over 10,000 entries and becoming a significant platform for the protection, inheritance, and innovation of traditional crafts in Beijing [2] - The 2025 competition saw a record number of submissions, with 671 works collected across 9 major categories and 26 subcategories, resulting in 376 awarded pieces, including 40 gold, 75 silver, and 112 bronze awards [1][2] - The event highlighted the collaboration between the arts and crafts industry and national institutions, with four masters donating representative works to the China Arts and Crafts Museum, enhancing public access to artistic excellence [2] Group 2 - Beijing's arts and crafts are deeply rooted in its ancient cultural heritage, continuously evolving in materials, techniques, and themes, contributing to the city's cultural confidence and quality [3] - The city has been recognized as a "City of Design" by UNESCO since 2012, promoting the integration of arts and crafts with urban culture and modern design, which is becoming a vital force in enhancing urban quality [3] - The Beijing Economic and Information Technology Bureau emphasizes the importance of arts and crafts, planning to leverage new technologies like AI and virtual reality to transform traditional design, production, and dissemination methods [3]