Core Viewpoint - The "Beautiful Countryside, Happy Home" paper-cutting competition in Xianyang City showcases the region's cultural heritage and community happiness through artistic expression, highlighting the importance of intangible cultural heritage (ICH) in rural revitalization efforts [1] Group 1: Event Overview - The paper-cutting competition was launched in May and concluded with over 200 outstanding works, including Xunyi colored paper-cuts and monochrome paper-cuts [1] - More than 20 contestants from seven counties participated in the finals, focusing on the theme of "Beautiful Countryside, Happy Home" [1] Group 2: Cultural Heritage Significance - Xunyi colored paper-cutting has been recognized as a significant intangible cultural heritage, included in the third batch of national intangible cultural heritage lists due to its popularity and diversity [1] - The successful hosting of the competition reflects the achievements in ICH protection in Xianyang, emphasizing the exploration of new paths for ICH preservation and its role in cultural empowerment for rural revitalization [1]

Core Viewpoint - The integration of financial services by Postal Savings Bank of China in Liaoning Province is revitalizing the traditional craft of Xiuyan jade carving, addressing heritage preservation challenges while promoting industrial growth [1][2][4]. Group 1: Heritage and Industry Challenges - Xiuyan jade carving, recognized as a national intangible cultural heritage since 2006, faced significant challenges in transmission due to a lack of practitioners and market downturns in the late 20th century [2]. - The high cost of raw material procurement and long creation cycles have led to persistent cash flow pressures, constraining the development of the jade carving industry [2]. Group 2: Financial Innovations and Support - Postal Savings Bank's Xiuyan County branch has introduced tailored loans for the jade industry, addressing key pain points and facilitating smoother operations across the supply chain [2][3]. - The bank has launched a "billion-yuan loan" initiative in collaboration with local authorities to support the establishment of an industrial cluster, simplifying loan processes for individual businesses and enhancing credit access for leading enterprises [3]. Group 3: Cultural Empowerment and Market Expansion - The bank's "Jade Culture Empowerment Plan" aims to enhance the design and innovation capabilities of jade carving enterprises while promoting cultural tourism [4]. - Financial support has enabled local businesses to improve product quality and visibility, leading to increased customer engagement and sales [4]. - The establishment of Xiuyan Jade Carving Academy and the opening of a creative industry park signify a commitment to nurturing talent and sustaining the cultural legacy of jade carving [4].

Group 1 - The 9th China Chengdu International Intangible Cultural Heritage Festival was held, focusing on enhancing communication and sharing cultural diversity [1][3] - The festival showcased nearly 600 representative intangible cultural heritage projects from across the country, emphasizing the integration of intangible heritage into modern life [3][6] - The event featured over 30 experiential installations utilizing technology, including games and VR exhibitions, to demonstrate innovative achievements [3][6] Group 2 - Industrial Bank Chengdu Branch launched a dedicated personal operating loan product for intangible cultural heritage inheritors, offering up to 10 million yuan in working capital support [5][6] - The bank established a green approval channel for the loan, enabling a streamlined process from application to disbursement within three working days [6] - The festival introduced a "guest country + guest city" mechanism, with participation from nearly 400 intangible cultural heritage inheritors and experts from over 60 countries and regions [6]

Core Viewpoint - The event held in Baise, Guangxi, on June 14, 2025, showcased the creative transformation of intangible cultural heritage (ICH) under the theme "Integrating into Modern Life - ICH is Youthful" and attracted thousands of citizens and tourists [1][2] Group 1: Event Highlights - The opening ceremony featured performances such as the dance "Joyful Zhuang Village" and the musical piece "The Red Army Comes to Baise," which energized the audience [1] - A cultural promotional video titled "Remembering Hometown Nostalgia" was released, featuring overseas Chinese Jin Yuxi, connecting overseas compatriots through ICH [1] - An online shopping festival was launched, with 20 influencers promoting ICH handicrafts, food, and cultural products through live streaming, enhancing the visibility of Guangxi products [1] Group 2: Cultural Heritage Promotion - The main venue, "Living Heritage Market," became a focal point, showcasing the Zhuang ethnic group's "Bao Tianding" custom and the innovative "Three ICH Transport Beads" by craftsman Liang Jun, which received over 100,000 orders [1] - The event also highlighted traditional festivals and foods, such as the Zhuang Frost Festival and five-color glutinous rice, demonstrating the deep integration of ICH into daily life [1] - The event included a display of the history of ICH protection in Guangxi, covering training programs for national ICH inheritors, cultural ecological protection zones, and digital preservation achievements [1] Group 3: Government Support and Initiatives - Guangxi has prioritized ICH protection since 2003, with over 100 million yuan allocated to ICH protection funding, establishing a four-tier protection system [2] - Four projects from Guangxi are included in UNESCO's list of human intangible cultural heritage masterpieces, with 1,115 provincial-level ICH projects, ranking among the top in the country [2] - The region promotes a model of "festivals every month, surprises everywhere," launching 12 major ICH-themed festivals annually to integrate ICH into modern life and boost tourism [2]

Core Viewpoint - The "2025 Intangible Cultural Heritage Video Creation Conference" aims to explore innovative expressions and sustainable dissemination of intangible cultural heritage in the digital age, fostering a dialogue between traditional artisans and modern creators [1][2]. Group 1: Event Overview - The conference was held on May 24 in Wuyuan County, Jiangxi Province, and was co-hosted by various media platforms including Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and Hongguo [1]. - The event gathered over 200 intangible cultural heritage inheritors and nearly 100 quality young creators, showcasing the depth and charm of intangible cultural heritage through performances [1][2]. Group 2: Initiatives and Actions - The conference launched the "Youth Intangible Cultural Heritage Video Creation Nurturing Action," which includes 214 selected inheritors and 98 young creators, aimed at providing support and growth opportunities for young creators [2]. - The initiative is described as a call to action for social forces to participate in the protection of intangible cultural heritage and to build a new ecosystem for its dissemination [2]. Group 3: Cultural Activities - The opening ceremony featured various cultural performances and a "Five Good" intangible cultural heritage market, showcasing traditional food, music, drama, crafts, and folk arts from across the country [3]. - The event included a "non-heritage check-in route" that spans multiple exhibition areas, providing a multi-sensory cultural experience for participants [3]. Group 4: Future Prospects - The conference, running until May 26, serves as a collaborative platform for intangible cultural heritage inheritors and content creators, focusing on digital technology and youth engagement to promote the innovative dissemination of traditional culture [3].