社火是广泛流传于西北地区的一项民俗活动，社火的血脉里一直流淌着周人傩戏的基因，渭河流域农耕 文明的集体记忆在社火演艺中鲜活如初。每年正月初五之后，各地都会举行形式多样的社火活动，但我 最喜欢家乡渭北地区的农村社火。 春节期间有幸再次目睹了一场原汁原味的社火展演。渭北平原的初春还带着料峭寒意，但正月初五集镇 农贸广场前早已人声鼎沸。数千名群众早早来到现场，将街道两旁围得水泄不通，大家携家带口只为寻 找"最佳观赏位置"。人群中只见八十多岁的几名老艺人正在为社火娃子们勾脸，蘸满朱砂的毛笔在孩子 们的额头前不断地游走，勾画出一枚枚火焰状的印记。这抹跃动的红，正是渭北地区延续三千年的生命 图腾。 中午十二点，社火活动在威武震天的锣鼓声中拉开序幕，行进在社火队伍最前面的"马社火"依然保留着 古代军阵的遗风，健硕的青骢马驮着装扮威武的金甲武士穿街而过，仿佛古代秦国军队威武霸气的出征 仪式；"高台芯子"将装扮好的孩童演员托举至九米高空，宛如大地向高空伸展的枝丫，彰显出老秦人巧 夺天工的精湛技艺。一台芯子就是一部经典的历史典故，勾起观众对华夏历史深深的回忆；几十名高跷 表演队员身着古典戏剧服装，脚踩两米多高的木质高跷，手持表演 ...

在国民健康消费升级的浪潮中，药食同源产品凭借天然、健康、温和的特质，成为千家万户日常养生的 主流选择。在良莠不齐的葛根粉市场中，多跃坚守 "有机、野生、非遗、年份" 核心路线，以严苛标准 守护原生品质，以匠心工艺传承文化根脉，既契合国家健康消费与非遗保护政策导向，更因获得广大消 费者认可，成为守护食补品质、传承传统技艺的行业典范。 超 **90%** 认为多跃在原料、工艺、包装、性价比上优于行业普通产品。 基于广泛的用户共识，多跃已成为葛根粉领域值得优先选择的标杆品牌，线上线下复购率稳居行业前 列，成为家庭养生、日常调理、礼赠亲友的安心之选。 品质赋能：多跃有机野生葛根粉成为食补行业金名片 政策锚定：健康中国与非遗保护为 "原生品质" 撑腰 2025 年以来，商务部、国家卫生健康委等 12 部门联合印发《促进健康消费专项行动方案》，明确提出 提升健康饮食消费水平、推动药食同源产业规范化发展。国家层面持续强化有机产品认证管理，鼓励传 承传统制作技艺，倡导 "无添加、可追溯、高品质" 的食补理念，引导行业拒绝掺假造假、拒绝以次充 好，推动产业向绿色化、标准化、品牌化转型。 政策明确支持有机野生食材规范开发与利用， ...

Group 1 - The core theme for Shaanxi in 2025 is high-quality development, focusing on building a culturally strong province and promoting cultural prosperity, industrial quality enhancement, sustained tourism consumption growth, and deepening cultural exchanges [2] - Shaanxi aims to create distinctive cultural brands, with notable achievements including four works winning prestigious awards and the flourishing of local cultural icons like Shaanxi opera [2] - The province plans to achieve significant breakthroughs in cultural and tourism industry development by coordinating eight key industry chains and implementing 52 major tasks [2] - There will be an emphasis on improving public cultural services, with the establishment of 15 new cultural venues and 185 new public cultural spaces, ensuring comprehensive coverage of cultural service infrastructure [2] - Shaanxi is committed to building a robust intangible cultural heritage protection system, highlighted by the creation of a national cultural ecological protection zone and significant sales from cultural heritage events [2] Group 2 - In 2026, Shaanxi will focus on deepening cultural system reforms and aims to achieve a trillion-level development target while enhancing product supply and promoting tourism consumption upgrades [3] - The province will implement a strong foundation renewal action for tourist attractions and continue to cultivate the "Three Qin Four Seasons" tourism brand [3] - Shaanxi is dedicated to prioritizing the people's needs and advancing cultural prosperity to contribute to the modernization of the province [3]

Core Viewpoint - The Qinghai Province is hosting a series of cultural and tourism activities to celebrate the Spring Festival, integrating traditional heritage with modern technology and consumer experiences, aiming to enhance cultural engagement and stimulate tourism consumption potential [2][3]. Group 1: Event Overview - The main event features seven segments including performances of intangible cultural heritage (ICH), a fashion show of "Qing Embroidery," a non-heritage market, a digital experience exhibition, hands-on workshops, and displays of traditional lanterns [3]. - The event showcases 20 traditional Qinghai dishes, 25 traditional crafts, and over a thousand ICH products from 21 workshops and cultural enterprises [3]. - A total of 113 sub-events are organized by local cultural and tourism departments, utilizing social media platforms for broader outreach [3]. Group 2: Cultural Integration - The activities aim to merge traditional customs with modern cultural experiences, providing a rich interactive environment for visitors to appreciate the charm of intangible cultural heritage [4]. - The Qinghai Provincial Library and Cultural Center are also hosting exhibitions and activities that emphasize the importance of traditional culture during the New Year celebrations [5][6]. Group 3: Tourism and Consumer Engagement - The integration of various sectors such as culture, sports, and tourism is creating diverse consumer experiences, with activities like snow sports and cultural performances enhancing the festive atmosphere [6]. - The "cultural + sports + business + tourism" model is being employed to create a comprehensive celebration for citizens and tourists alike, featuring events like music concerts and drone shows [6].

Core Insights - The article highlights the "Qingqing Yellow River Tourism Belt" Spring Festival cultural and tourism series activities organized by the Huangnan Tibetan Autonomous Prefecture, aimed at enhancing cultural consumption and promoting the region's tourism brand [1][2] Group 1: Event Overview - The activities are designed to enrich the spiritual and cultural life of the public during the Spring Festival, creating a festive atmosphere that showcases the unique charm of "Beautiful Qinghai, Divine Huangnan" [1] - A diverse range of activities is included, covering intangible cultural heritage, arts, folk customs, sports, and consumption, balancing both spectator and participatory elements [1] Group 2: Cultural Heritage and Arts - The event features a display of intangible cultural heritage, including the "Gong Enjoys Its Beauty" exhibition and the third Huangnan Intangible Cultural Heritage Fair, showcasing traditional crafts like Thangka and embroidery [1] - Local artistic groups and folk opera teams are conducting performances in urban and rural areas, bringing cultural experiences directly to the community [1] Group 3: Sports and Economic Activities - The integration of "sports + tourism" is emphasized, with competitions such as the Guozhuang Dance Competition, QingBA Basketball Tournament, and traditional archery events to encourage public participation [2] - Local specialty food festivals and seasonal markets are organized to promote regional products like yak meat and yogurt, stimulating the festive economy and enhancing the cultural experience of the New Year celebrations [2]

Core Viewpoint - The event aims to integrate cultural heritage with tourism, creating a new cultural consumption scene during the Spring Festival in Tongchuan City [1] Group 1: Event Overview - The 2026 Spring Village Evening Demonstration and "Happy New Year" Intangible Cultural Heritage Fair was launched on February 3, organized by the Tongchuan City Cultural and Tourism Bureau and hosted by the Tongchuan City Mass Art Museum [1] - The launch ceremony included the awarding of certificates to representatives of the sixth batch of municipal intangible cultural heritage inheritors and the announcement of the results related to the eighth batch of provincial intangible cultural heritage representative projects [1] Group 2: Cultural and Tourism Integration - The event combines the "Village Evening" public stage with Tongchuan's rich intangible cultural heritage protection achievements, promoting deep integration of culture and tourism [1] - The Cultural and Tourism Bureau of Tongchuan stated that this initiative will deepen the comprehensive integration of culture and tourism, transforming the Spring Festival series of activities into an immersive cultural tourism consumption season that includes "travel, appreciation, performance, and shopping" [1] Group 3: Community Engagement - The event allows citizens and tourists to experience unique intangible cultural heritage projects, enhancing their appreciation of traditional cultural charm during the festive season [1]

Core Insights - The article discusses the revival and preservation of local theater in Shandong, particularly focusing on the success of two regional forms: Zhanhua Yu Opera and Dingtao Liangjiaxian, highlighting their journey from near extinction to international recognition [4][10][12]. Group 1: Revival of Local Theater - The Zhanhua Yu Opera and Dingtao Liangjiaxian have successfully transitioned from being on the brink of disappearance to gaining international acclaim, showcasing the importance of storytelling and emotional connection in local theater [4][10]. - The revival efforts included extensive documentation and preservation of traditional performances, with Zhanhua Yu Opera recording 47 segments and restoring 21 musical pieces [7][8]. - Government initiatives and funding have played a crucial role in supporting these local theaters, with over 10 million yuan invested in Zhanhua Yu Opera since 2014 [8][9]. Group 2: Creative Innovation - The article emphasizes the need for innovation in local theater, advocating for a blend of tradition and modern storytelling to resonate with contemporary audiences [10][12]. - Successful productions like "Lao Xie Shang Ren" and "Gong Ji Guo Shou" have emerged from real-life events, demonstrating the effectiveness of addressing current social issues through local narratives [11][12]. - The focus on creating shorter, impactful performances has allowed these local theaters to thrive despite limited resources, with productions often costing around 1 million yuan [11][12]. Group 3: Youth Engagement and Education - Engaging younger generations is vital for the sustainability of local theater, with initiatives to incorporate local opera into school curriculums and provide training for young performers [15][16]. - The Zhanhua Yu Opera has successfully integrated young talent, with 60% of its performers under 35 years old, fostering a new generation of artists [15]. - Educational programs and community involvement have been essential in revitalizing interest in local theater, with performances tailored to audience preferences and feedback [17][18]. Group 4: Digital Transformation and Outreach - The article highlights the importance of digital platforms for promoting local theater, with significant online viewership for performances, indicating a shift towards modern engagement strategies [17][19]. - Local theaters are exploring various outreach methods, including live streaming and social media, to attract younger audiences and expand their reach beyond traditional venues [17][19]. - The need for professional content creation and digital preservation of performances is emphasized to ensure the longevity and accessibility of local theater [19].

Core Viewpoint - The event "Intangible Cultural Heritage Celebrating the Spring Festival" and "Intangible Cultural Heritage New Year Shopping Month" launched in Jinzhou, Liaoning Province, aims to showcase over a hundred representative intangible cultural heritage projects from 14 cities in the province, emphasizing the vitality of these skills in the context of Spring Festival culture [1]. Group 1: Event Overview - The event features six major sections to comprehensively display Liaoning's intangible cultural heritage characteristics [1]. - The "Light and Shadow Craftsmanship: Intangible Heritage Boutique Hall" showcases over ten national and provincial intangible cultural heritage masterpieces, including coal fine carving, Xiuyan jade carving, and amber carving [1]. - The traditional drama performance area combines Peking opera performances with costume-making techniques, allowing audiences to appreciate the intricacies of opera art up close [1]. Group 2: Interactive Experience - In the interactive experience area, heritage skill inheritors provide on-site teaching for popular projects such as Mantuo Mountain Manchu paper-cutting, Jinzhou dough figurines, and Shenyang Li's sugar figurines, attracting numerous visitors to participate [1]. - Visitors can select New Year goods in the heritage market's New Year goods area and food area, with a live broadcast section promoting over a hundred intangible cultural heritage products online [1]. Group 3: Cultural Significance - This event serves as a concentrated display of Liaoning's intangible cultural heritage protection achievements, promoting the integration of intangible heritage into daily life [1]. - The "exhibition + sales + experience" model enhances public recognition and participation in intangible heritage projects, infusing cultural connotations into traditional festivals [1].

Core Viewpoint - The article highlights the cultural significance and traditional craftsmanship of the "Fu" character incense production in Xiefang Village, which is tied to local heritage and community practices during the Lunar New Year celebrations [1][2]. Group 1: Cultural Heritage - The "Fu" character incense making technique is recognized as a representative project of intangible cultural heritage in Shaowu City, reflecting the local customs and hopes for prosperity during the New Year [1][2]. - The technique is historically linked to the legend of Wang Shenzhi, who is credited with promoting agricultural practices and community welfare in the region during the Tang Dynasty [2]. Group 2: Production Process - The incense is made using local materials, specifically the shells of camellia seeds, which are processed through multiple steps to create the incense powder without any adhesives, maintaining the natural essence of the materials [3]. - The production process involves careful measurement and technique, ensuring that the "Fu" character is clearly defined and aesthetically pleasing, with each incense stick capable of burning for six to seven hours [3]. Group 3: Community Engagement and Innovation - The village is exploring innovative expressions of the traditional craft, including the development of portable incense and elegant incense bags, aiming to share the ecological "Fu" culture with a broader audience [4]. - Plans are underway to enhance tourism by integrating cultural education, leisure activities, and the unique local heritage, creating a comprehensive cultural tourism experience that connects various local attractions [4].

Core Insights - The article highlights the successful integration of intangible cultural heritage (ICH) in Weinan City, which has generated revenue of 455 million yuan and created 3,056 job opportunities by 2025, contributing to rural revitalization and cultural prosperity [1] Group 1: Economic Impact - Weinan City has achieved a revenue of 4.55 billion yuan from 98 ICH workshops, demonstrating a positive cycle of "protection—inheritance—income generation" [1] - The ICH initiatives have led to the creation of 3,056 job opportunities, showcasing the economic benefits of cultural heritage [1] Group 2: Cultural Heritage Development - Weinan City possesses 17 national-level, 151 provincial-level, and 361 municipal-level ICH projects, indicating a well-established protection system [1] - The city has been actively promoting the overall protection of ICH through systematic surveys, catalog construction, and training of inheritors [1] Group 3: Technological Integration and Market Expansion - The city is advancing digital protection initiatives and has established a city-level expert database to support the sustainable transmission of cultural heritage [1] - Weinan is expanding the integration of ICH with tourism and education, conducting over 280 events under the "Hua Mountain Skills" initiative and launching four unique ICH workshop experience routes [1] Group 4: Future Development Plans - The Weinan Cultural and Art Center plans to deepen systematic protection and enhance digital applications and talent development, aiming for deeper integration of ICH with tourism, education, and rural revitalization [2]