转自：山西晚报 文 | 山西晚报·山河+ 赵丽娜 2026年元旦假期，国内旅游市场迎来强劲开局。1月3日，多个旅游线上平台发布的数据：文旅消费热情 全面点燃。在这一轮年度首个消费热潮中，山西省表现尤为亮眼。 云冈石窟作为世界文化遗产，持续吸引文博爱好者与摄影群体；晋祠博物馆凭借宋塑、周柏、难老 泉"三绝"，成为文化深度游首选；壶口瀑布在冬季呈现冰瀑奇观，气势磅礴；平遥古城则以完整明清街 巷、票号文化与夜游演艺，打造沉浸式晋商生活场景；而应县木塔作为现存最高最古木塔，以其建筑奇 迹地位稳居游客"朝圣清单"。 携程《2026元旦旅行报告》显示，元旦当日，山西整体旅游订单量同比增长100%，实现翻倍式增长， 省会太原当日旅游订单量同比增长57%，展现出省域核心城市的强劲带动作用。山西与河南、江苏、广 西、浙江、山东等省份共同成为全国文旅复苏最活跃区域之一。 飞猪旅行平台数据：元旦假期，山西旅游预订量同比增长约400%，其中租车、包车游、线路游预订量 同比增幅均达数倍。山西游客的出境游预订量同比增长140%。 同程旅行平台数据显示，元旦小长假期间，山西省景区预订热度较去年同期增长2倍，其中，太原市景 区预订热度环比增 ...

Group 1 - The tourism market during the New Year's holiday in 2026 showed strong performance, with 142 million domestic trips and total spending of 84.789 billion yuan, indicating a robust recovery and consumer confidence [1][2] - Consumer willingness to travel and spending power increased significantly, with average spending per trip estimated at 597 yuan, and various platforms reporting substantial growth in travel-related bookings [1][2] - Emerging destinations with unique experiences and convenient transportation saw remarkable growth, with cities like Qingyuan and Tongchuan leading in growth rates [1][6] Group 2 - The travel market exhibited a strong upward trend, with hotel bookings increasing by 280% and destination activity bookings rising over 270% compared to the previous year [2] - The "拼假" (flexible holiday) strategy allowed consumers to extend their travel periods, leading to increased demand for long-distance and in-depth vacation experiences [2][3] - Young consumers, particularly those born after 2000, dominated the market, with a focus on self-indulgent travel experiences, driving the trend of "老己游" (self-care travel) [3][4] Group 3 - Family travel, especially among parents with children, showed significant growth, with an 80% increase in travel participation, indicating a shift towards high-quality accommodations [4] - The demand for unique and immersive experiences is rising, with self-driving tours gaining popularity and consumers increasingly seeking "ceremonial" experiences [4][5] - The "cross-year travel" trend saw a 125% increase in related searches, highlighting the growing interest in themed events and cultural experiences [5] Group 4 - The tourism market displayed a clear pattern of established destinations maintaining their popularity while lesser-known locations experienced rapid growth [6][7] - Ice and snow tourism became a major focus during the holiday, with significant interest in both traditional and innovative winter activities [7] - The outbound tourism market saw a notable increase, with a tenfold rise in bookings for outbound charter services, reflecting a shift towards personalized travel experiences [8][9] Group 5 - Turkey emerged as a popular destination for Chinese tourists, especially after the visa exemption policy, which is expected to boost travel interest significantly [9] - The inbound tourism market also experienced strong growth, with a 110% increase in ticket bookings and a 30-fold increase in experiential product bookings [9]

Group 1 - The core point of the article highlights a significant increase in travel demand during the New Year's holiday, driven by the "please 3 days off for 8" trend, leading to a rise in bookings for flights, hotels, and homestays [1] - Major urban clusters are experiencing a surge in short trips and long-distance travel, with popular destinations including Northeast China, Hainan, Yunnan, Xinjiang, Sichuan, Fujian, and Guangxi [1] - The report indicates that the popularity of cultural heritage tourism has surged, with a notable 85% increase in searches and bookings for "intangible cultural heritage" themed travel during the New Year holiday [3] Group 2 - The report identifies top scenic spots for New Year's Eve, including Wuyuan Wunüzhou Resort, Wuxi Lingshan Scenic Area, and Nanjing Niushou Mountain Cultural Tourism Area, with significant increases in visitor interest [4] - Ice and snow tourism remains a dominant theme, accounting for approximately 40% of the top 20 domestic flight routes during the New Year holiday, with Harbin Ice and Snow World being a leading attraction [5] - The outbound travel market is experiencing a notable increase, with popular short and long-haul routes including Shanghai-Singapore and Beijing-Moscow, primarily driven by young adults and family travelers [8]