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岭南衣秀新疆!广东服装企业北上喀什拓市场
Nan Fang Nong Cun Bao· 2025-08-15 14:05
Core Viewpoint - The article highlights the participation of 14 Guangdong clothing enterprises at the 15th Kashgar Central Asia South Asia Commodity Fair, showcasing the strength and diversity of Guangdong's textile and apparel industry while aiming to expand into the Xinjiang and surrounding markets [2][3][4]. Group 1: Event Overview - The 15th Kashgar Central Asia South Asia Commodity Fair opened at the Kashgar International Exhibition Center [2]. - The event featured a special pavilion for Guangdong clothing, emphasizing the cultural exchange between the regions [3][4]. Group 2: Product Highlights - A shoulder bag made from Xinjiang's intangible cultural heritage fabric, known as Xiangyunsha, became a popular item at the exhibition, showcasing the blend of traditional and modern design [5][8]. - The exhibition included various derivative products like hairbands and fans, reflecting the diverse expressions of Lingnan's intangible cultural heritage [6][9]. Group 3: Market Expansion Efforts - Several Guangdong clothing companies aimed to tap into the Xinjiang market, with a focus on connecting with local customers [12][14]. - Max Kids, with 18 years of experience in children's clothing, participated to explore new growth opportunities in the northwest region [13][14]. Group 4: Industry Insights - The textile and apparel industry in Shantou has surpassed a production value of 100 billion yuan, making it a key pillar of the local economy [16]. - Companies like Jiemeng Men's Wear, with 25 years in the market, are expanding internationally, exporting primarily cotton products to Central Asia, Iraq, Vietnam, and Turkey [17][18][19]. Group 5: Market Adaptation Strategies - Xianpiaopiao Women's Wear, focusing on women's pants, produces 4 million units annually and adapts its product strategy based on market demand differences between regions [23][25][27]. - Companies from Zhongshan Shaxi are leveraging their mature production chains to promote high-quality casual wear in the northwest market and explore cooperation opportunities with Central Asia [30][33].