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非遗文化融合
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片仔癀亮相2025赤水河论坛向中外嘉宾展示非遗文化
Xin Lang Cai Jing· 2025-11-04 09:02
Core Viewpoint - The 2025 Chishui River Forum, themed "Heaven and Earth Nurturing," showcased the integration of traditional and innovative practices, highlighting the efforts of the Chinese time-honored brand Pizhou Huang in expanding its influence and brand recognition [1] Company Developments - Pizhou Huang presented its subsidiaries, Fujian Pizhou Huang Cosmetics Co., Ltd. and Fujian Pizhou Huang Health Food Co., Ltd., during the forum to deepen corporate integration and enhance brand visibility [1] - The cosmetics company has focused on product upgrades and brand enhancement, leveraging centuries of traditional Chinese medicine culture to innovate in skincare products aimed at spot removal and whitening [1] - The health food company is strategically developing the health industry chain, utilizing local resources to create high-quality, high-tech health food products [1] Product Showcase - Pizhou Huang established a brand exhibition area to display three main product lines, integrating "pharmaceuticals, beauty, and health" into a cohesive brand ecosystem [1] - The forum featured a non-material cultural heritage interactive exhibition area, showcasing the unique charm of intangible cultural heritage and the innovative application of traditional wisdom in modern beauty through Pizhou Huang's skincare products [1] Cultural Significance - Pizhou Huang's participation in the Chishui River Forum highlighted the brand's innovative vitality in the new era and its commitment to exploring the integration of intangible cultural heritage with modern practices [1]
伊利欣活「非遗京绣匠心礼盒」重磅上线:双节致献匠心好礼!
Zhong Jin Zai Xian· 2025-09-25 11:47
Core Insights - The launch of the "Non-legacy Jing Embroidery Heartfelt Gift Box" by Yili Xinhui aims to combine traditional Chinese medicine culture with Jing embroidery craftsmanship, creating a gift that embodies both health and cultural value for the Mid-Autumn Festival and National Day [1][3] Group 1: Product and Cultural Integration - The unique value of the "Non-legacy Jing Embroidery Heartfelt Gift Box" lies in the deep exploration and innovative integration of two intangible cultural heritages, providing a gift that has both a "health core" and "cultural depth" [3] - The gift box features a design inspired by the imperial court's use of Lingzhi patterns, crafted by national-level intangible cultural heritage inheritor Liang Shuping, reflecting the elegance of Eastern aesthetics and embedding the meaning of "auspicious health" into the product [7] Group 2: Health and Nutritional Focus - Yili Xinhui collaborates with Tongrentang to develop a nutritional plan tailored for adults, leveraging the ancient wisdom of Tongrentang's traditional Chinese medicine while incorporating modern dairy technology [5] - The selection of high-quality ingredients such as Ganoderma, Pueraria, and Yuzhu, along with precise formula adaptation, results in a unique Chinese dietary solution that supports family health [5] Group 3: Emotional and Cultural Significance - The essence of gift-giving during the dual festivals transcends mere material exchange, aiming to convey genuine feelings, with the gift box catering to the health needs of elders and offering a unique quality that avoids gift homogenization [9] - The theme "Xinhui has a way, heartfelt gifts" elevates the gift beyond a physical item, serving as a bridge between tradition and warmth, enhancing the emotional connection during family gatherings and visits [9] Group 4: Future Directions - Yili Xinhui plans to continue focusing on "craftsmanship" as a core value, delving deeper into the "nutrition + culture" sector to bring more quality and meaningful products into consumers' lives, embodying the brand's pursuit of "more than just a good gift" [11]
岭南衣秀新疆!广东服装企业北上喀什拓市场
Nan Fang Nong Cun Bao· 2025-08-15 14:05
Core Viewpoint - The article highlights the participation of 14 Guangdong clothing enterprises at the 15th Kashgar Central Asia South Asia Commodity Fair, showcasing the strength and diversity of Guangdong's textile and apparel industry while aiming to expand into the Xinjiang and surrounding markets [2][3][4]. Group 1: Event Overview - The 15th Kashgar Central Asia South Asia Commodity Fair opened at the Kashgar International Exhibition Center [2]. - The event featured a special pavilion for Guangdong clothing, emphasizing the cultural exchange between the regions [3][4]. Group 2: Product Highlights - A shoulder bag made from Xinjiang's intangible cultural heritage fabric, known as Xiangyunsha, became a popular item at the exhibition, showcasing the blend of traditional and modern design [5][8]. - The exhibition included various derivative products like hairbands and fans, reflecting the diverse expressions of Lingnan's intangible cultural heritage [6][9]. Group 3: Market Expansion Efforts - Several Guangdong clothing companies aimed to tap into the Xinjiang market, with a focus on connecting with local customers [12][14]. - Max Kids, with 18 years of experience in children's clothing, participated to explore new growth opportunities in the northwest region [13][14]. Group 4: Industry Insights - The textile and apparel industry in Shantou has surpassed a production value of 100 billion yuan, making it a key pillar of the local economy [16]. - Companies like Jiemeng Men's Wear, with 25 years in the market, are expanding internationally, exporting primarily cotton products to Central Asia, Iraq, Vietnam, and Turkey [17][18][19]. Group 5: Market Adaptation Strategies - Xianpiaopiao Women's Wear, focusing on women's pants, produces 4 million units annually and adapts its product strategy based on market demand differences between regions [23][25][27]. - Companies from Zhongshan Shaxi are leveraging their mature production chains to promote high-quality casual wear in the northwest market and explore cooperation opportunities with Central Asia [30][33].