Core Viewpoint - The 2025 Chishui River Forum, themed "Heaven and Earth Nurturing," showcased the integration of traditional and innovative practices, highlighting the efforts of the Chinese time-honored brand Pizhou Huang in expanding its influence and brand recognition [1] Company Developments - Pizhou Huang presented its subsidiaries, Fujian Pizhou Huang Cosmetics Co., Ltd. and Fujian Pizhou Huang Health Food Co., Ltd., during the forum to deepen corporate integration and enhance brand visibility [1] - The cosmetics company has focused on product upgrades and brand enhancement, leveraging centuries of traditional Chinese medicine culture to innovate in skincare products aimed at spot removal and whitening [1] - The health food company is strategically developing the health industry chain, utilizing local resources to create high-quality, high-tech health food products [1] Product Showcase - Pizhou Huang established a brand exhibition area to display three main product lines, integrating "pharmaceuticals, beauty, and health" into a cohesive brand ecosystem [1] - The forum featured a non-material cultural heritage interactive exhibition area, showcasing the unique charm of intangible cultural heritage and the innovative application of traditional wisdom in modern beauty through Pizhou Huang's skincare products [1] Cultural Significance - Pizhou Huang's participation in the Chishui River Forum highlighted the brand's innovative vitality in the new era and its commitment to exploring the integration of intangible cultural heritage with modern practices [1]

当中秋与国庆双节交汇，一份承载心意的好礼，成为传递情感的重要纽带。近日，伊利欣活正式推出 「非遗京绣匠心礼盒」，并联手伊利欣活品牌代言人刘涛解锁礼盒背后的匠心故事，以"欣活有方 匠心 好礼"为核心，将千年中医药文化与非遗京绣技艺深度融合，为消费者打造兼具健康与文化价值的双节 礼赠品质之选。 伊利欣活品牌代言人刘涛：以专注为笔，书写匠心与孝心的共鸣 作为伊利欣活品牌代言人，刘涛凭借对演艺事业的专注打磨与温暖坚定的处事态度，成为大众认可 的"实力派"，这与伊利欣活"专注健康、打磨品质"的品牌初心高度契合。她带领大家聚焦「非遗京绣匠 心礼盒」的细节：从同仁堂古方研配时的反复调试，到京绣纹样勾勒时的一针一线，更以"专注这一杯 的健康'欣'事业"的信念，把"匠心"转化为"为家人选好礼、守健康"的实际行动，让品牌温度与节日里的 情感需求自然呼应。 伊利欣活「非遗京绣匠心礼盒」的独特价值，源于对两大非遗文化的深度挖掘与创新融合，让好礼既 有"健康内核"，更有"文化厚度"。 健康底色：非遗中医药的现代传承 为了打造贴合成人需求的营养方案，伊利欣活与同仁堂展开科学研配合作——以国家级非物质文化遗产 项目"同仁堂中医药文化"为根 ...

Core Viewpoint - The article highlights the participation of 14 Guangdong clothing enterprises at the 15th Kashgar Central Asia South Asia Commodity Fair, showcasing the strength and diversity of Guangdong's textile and apparel industry while aiming to expand into the Xinjiang and surrounding markets [2][3][4]. Group 1: Event Overview - The 15th Kashgar Central Asia South Asia Commodity Fair opened at the Kashgar International Exhibition Center [2]. - The event featured a special pavilion for Guangdong clothing, emphasizing the cultural exchange between the regions [3][4]. Group 2: Product Highlights - A shoulder bag made from Xinjiang's intangible cultural heritage fabric, known as Xiangyunsha, became a popular item at the exhibition, showcasing the blend of traditional and modern design [5][8]. - The exhibition included various derivative products like hairbands and fans, reflecting the diverse expressions of Lingnan's intangible cultural heritage [6][9]. Group 3: Market Expansion Efforts - Several Guangdong clothing companies aimed to tap into the Xinjiang market, with a focus on connecting with local customers [12][14]. - Max Kids, with 18 years of experience in children's clothing, participated to explore new growth opportunities in the northwest region [13][14]. Group 4: Industry Insights - The textile and apparel industry in Shantou has surpassed a production value of 100 billion yuan, making it a key pillar of the local economy [16]. - Companies like Jiemeng Men's Wear, with 25 years in the market, are expanding internationally, exporting primarily cotton products to Central Asia, Iraq, Vietnam, and Turkey [17][18][19]. Group 5: Market Adaptation Strategies - Xianpiaopiao Women's Wear, focusing on women's pants, produces 4 million units annually and adapts its product strategy based on market demand differences between regions [23][25][27]. - Companies from Zhongshan Shaxi are leveraging their mature production chains to promote high-quality casual wear in the northwest market and explore cooperation opportunities with Central Asia [30][33].