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暑期山东研学“新意”满满
Qi Lu Wan Bao· 2025-08-11 21:33
独特的内容吸引了大批游客前来体验。东方航天港文旅市场部渠道负责人刘彩介绍,今年7月份景区迎 客超过1万人次,其中研学游客占比约四成。 由于火箭发射时间有不可控性,东方航天港打造了VR体验项目,让孩子们以数字化形式感受火箭发射 的难忘瞬间,还能让孩子们体验到宇宙的浩瀚与神秘。 而在曲阜的鲁国故城国家考古遗址公园内,今年暑期掀起了"考古热"。 鲁国故城国家考古遗址公园是周代鲁国都城遗址,是全国重点文物保护单位、国家考古遗址公园。目 前,该公园是山东省十大考古研学打卡地之一。 7月底,一支来自上海的研学团在曲阜开启了一场考古研学之旅。"我们的场地就在真实的考古现场,孩 子们可以在考古导师的指导下,运用洛阳铲等工具,挖出预埋的器物。"山东志道文化旅游发展有限公 司经理孔祥胜介绍,"之后,孩子们还可以亲身体验古代城墙夯土,向古代工匠们致敬。" 7月初,鲁国故城还迎来了一支俄罗斯考古研学团,俄罗斯友人们纷纷被曲阜深厚的历史文化折服。 记者 张宇宁 济南报道 对于研学旅游而言,一年之中,学生空闲时间最长的暑期是重中之重。今年暑期,山东各地研学产品不 断升级、创新,推出了丰富多样的研学产品,为行业注入了新的活力,更为广大学生 ...
打造文旅融合新亮点
Jing Ji Ri Bao· 2025-05-29 22:23
Core Viewpoint - The article highlights the successful development of a comprehensive tourism model in Xuyi County, Jiangsu Province, focusing on the integration of cultural and tourism sectors, optimizing service offerings, and innovating consumption scenarios to enhance visitor experiences and economic benefits [1][2]. Group 1: Tourism Growth and Visitor Statistics - During the "May Day" holiday, Xuyi County received a year-on-year increase of 82.16% in tourist arrivals, with a peak daily footfall of over 50,000 at the Longxia Night Market, leading to a sales volume of 200 tons of crayfish, which accounted for over 70% of restaurant consumption [1]. - The proportion of out-of-province visitors increased to 43.86% due to initiatives like the "Tourism Passport" and "Two Days and One Night" boutique routes [1]. - The percentage of overnight visitors during the "May Day" period reached 75.97%, with hotel occupancy rates hitting a historical high of 89.32% [2]. Group 2: Infrastructure and Service Enhancements - Xuyi County has implemented micro-renovations in scenic spots, adding new experiential projects like off-road vehicles and enhancing cultural and dining services to optimize consumption structures [2]. - The establishment of uniform and distinctive cultural spaces, such as the Huai'an Reading Rooms and the Tianquan Lake Observatory, has contributed to the region's cultural appeal [1]. - The introduction of a smart tourism platform has achieved full online ticketing and reservation coverage, with secondary consumption in scenic areas exceeding 50% for the first time [1]. Group 3: Innovative Tourism Experiences - Xuyi County is focusing on creating youth-oriented and immersive tourism experiences, with seasonal activities like the "Micro Winter Olympics" at Tieshan Temple and stargazing events at Tianquan Lake [2]. - The First Mountain scenic area has introduced themed night tours, attracting 193,600 visitors with light shows and immersive parades [2]. - New IP projects, including the Crayfish Museum and themed hotels, provide multi-dimensional experiences combining culinary, visual, and auditory elements for visitors [2].