文/北京进深 严明会 树大招风，更何况是楼面价10万的地王项目。 短短9天，中海地王树村项目，一共收到了30条反馈意见。 海淀群众还是一如既往"挑刺"。每一条意见都很专业，甚至有的连"整改"建议都一并提出，不知道的还以为是其他开发商派人来"找茬"。 中海也很认真对待，共计回复了2374字。 在这份通告中，可以一睹中海是如何在"螺蛳壳里做道场"。 它有阳台吗？有院子和露台吗？层高又是多少…… 在树村项目上，外界看到了中海想在海淀打造北京顶豪天花板的决心。 在寸土寸金的海淀，当各家开发商都在卷大平层，中海地产却另辟蹊径，在树村地王项目上玩起了新花样。 它不仅有大平层洋房，还有叠墅。 叠墅，在海淀是一个稀缺物。中海又将如何创新？ 01 中海树村项目是北京首个楼面价站上10万/平米的住宅地块，自3月成交起就备受关注。 最高建筑18米，规划了16栋4-6层叠拼大平层产品。 眼下都在鼓励住宅层高不低于3m，树村项目18m如何做出6层？ 既然往上突破不了，那就往下狠狠造。 中海称，项目住宅楼建筑高度起点，从室外地坪起算，首层结合小区台地景观做下沉设计。 这样做的优势不少，不仅层高达标了，景观微地形也有了。 当然，成本也会提 ...

Core Insights - The article discusses the recent acquisition of a prime land parcel in Beijing by China Overseas Land & Investment (中海地产) for 7.5 billion yuan, marking a significant milestone as it becomes the first residential land in Beijing to exceed a floor price of 100,000 yuan per square meter [2][3]. Group 1: Project Overview - The land parcel, located in Haidian District, was won with a premium of 27.93%, translating to a floor price of 102,300 yuan per square meter [2]. - The project aims to be a "lighthouse project" for China Overseas, indicating its strategic importance and potential market impact [4]. - The expected selling price for the units in this project is projected to be between 150,000 to 155,000 yuan per square meter, which is considered high but not unattainable [5]. Group 2: Market Context - The nearby Jianfa Haiyan project has provided a benchmark for pricing, with a current average transaction price of 135,000 yuan per square meter and a total transaction volume of approximately 4.079 billion yuan [7]. - The pricing analysis suggests that the average selling price for the China Overseas project could be around 142,000 yuan per square meter, only slightly higher than the Jianfa Haiyan project [7]. Group 3: Product Features - The project will feature large units, including flat and stacked villas, with sizes ranging from 196 to 425 square meters [10][11]. - The design includes low-density housing with a maximum height of 18 meters, which is a differentiating factor compared to other high-rise developments in the area [12][16]. Group 4: Strategic Rationale - China Overseas is focusing on larger unit sizes to differentiate its offerings in a competitive market, leveraging the success of the Jianfa Haiyan project [16]. - The land's conditions necessitate larger unit designs to meet sunlight requirements, given the constraints on building height and density [17][19]. Group 5: Industry Implications - The article highlights the challenges faced by developers in Beijing due to land conditions, which can significantly impact product offerings and market competitiveness [21]. - It emphasizes the importance of aligning land conditions with appropriate building designs to ensure successful project outcomes in the high-end residential market [21].