11月8日，安澜上海营销中心正式开放。据了解，安澜上海项目即是此前备受关注的全国地王"徐汇滨江东安路地块"。这不是一次普通的售楼处亮 相，而是上海住宅品质提升新规之后首个标杆项目的实景首秀，也标志着全国地王的"安澜上海"正式吹响了徐汇滨江核心CBD整体兑现的号角。 实景图 安澜上海落位徐汇滨江核心CBD，地处徐汇滨江约11.4公里江岸段的源头，坐拥黄浦江上罕见的约1.4公里黄金S湾，成为徐汇滨江核心段最后一 片成片开发、整体兑现的核心之地，打造上海面向全球的下一个滨江封面。 这里是全球企业总部的青睐之地，吸引了阿迪达斯大中华区总部、Lululemon等20余家全球巨头总部在此扎根；西岸美术馆、油罐艺术中心、龙美 术馆串联成艺术矩阵；龙腾大道至徐汇滨江公园的生态带，晨跑、骑行、江畔静坐皆为日常。商业与酒店跳出了"配套"的常规定位，西岸中環重 奢购物广场、全球奢侈品旗舰店集群、三家文华东方酒店及服务式公寓等构成了上海罕见高奢商业和酒店集群。 据了解，安澜上海是上海首个落地全地块4米+整层抬板设计的项目，项目用垂直分区，彻底解决了核心区顶豪繁华与纯粹不可兼得的痛点。安澜 上海通过全域抬板手法创造了"新的地面"——抬 ...

文/北京进深 严明会 树大招风，更何况是楼面价10万的地王项目。 短短9天，中海地王树村项目，一共收到了30条反馈意见。 海淀群众还是一如既往"挑刺"。每一条意见都很专业，甚至有的连"整改"建议都一并提出，不知道的还以为是其他开发商派人来"找茬"。 中海也很认真对待，共计回复了2374字。 在这份通告中，可以一睹中海是如何在"螺蛳壳里做道场"。 它有阳台吗？有院子和露台吗？层高又是多少…… 在树村项目上，外界看到了中海想在海淀打造北京顶豪天花板的决心。 在寸土寸金的海淀，当各家开发商都在卷大平层，中海地产却另辟蹊径，在树村地王项目上玩起了新花样。 它不仅有大平层洋房，还有叠墅。 叠墅，在海淀是一个稀缺物。中海又将如何创新？ 01 中海树村项目是北京首个楼面价站上10万/平米的住宅地块，自3月成交起就备受关注。 最高建筑18米，规划了16栋4-6层叠拼大平层产品。 眼下都在鼓励住宅层高不低于3m，树村项目18m如何做出6层？ 既然往上突破不了，那就往下狠狠造。 中海称，项目住宅楼建筑高度起点，从室外地坪起算，首层结合小区台地景观做下沉设计。 这样做的优势不少，不仅层高达标了，景观微地形也有了。 当然，成本也会提 ...

Core Insights - The article discusses the recent acquisition of a prime land parcel in Beijing by China Overseas Land & Investment (中海地产) for 7.5 billion yuan, marking a significant milestone as it becomes the first residential land in Beijing to exceed a floor price of 100,000 yuan per square meter [2][3]. Group 1: Project Overview - The land parcel, located in Haidian District, was won with a premium of 27.93%, translating to a floor price of 102,300 yuan per square meter [2]. - The project aims to be a "lighthouse project" for China Overseas, indicating its strategic importance and potential market impact [4]. - The expected selling price for the units in this project is projected to be between 150,000 to 155,000 yuan per square meter, which is considered high but not unattainable [5]. Group 2: Market Context - The nearby Jianfa Haiyan project has provided a benchmark for pricing, with a current average transaction price of 135,000 yuan per square meter and a total transaction volume of approximately 4.079 billion yuan [7]. - The pricing analysis suggests that the average selling price for the China Overseas project could be around 142,000 yuan per square meter, only slightly higher than the Jianfa Haiyan project [7]. Group 3: Product Features - The project will feature large units, including flat and stacked villas, with sizes ranging from 196 to 425 square meters [10][11]. - The design includes low-density housing with a maximum height of 18 meters, which is a differentiating factor compared to other high-rise developments in the area [12][16]. Group 4: Strategic Rationale - China Overseas is focusing on larger unit sizes to differentiate its offerings in a competitive market, leveraging the success of the Jianfa Haiyan project [16]. - The land's conditions necessitate larger unit designs to meet sunlight requirements, given the constraints on building height and density [17][19]. Group 5: Industry Implications - The article highlights the challenges faced by developers in Beijing due to land conditions, which can significantly impact product offerings and market competitiveness [21]. - It emphasizes the importance of aligning land conditions with appropriate building designs to ensure successful project outcomes in the high-end residential market [21].