Core Viewpoint - The conflict between celebrity consumer Luo Yonghao and Xibei founder Jia Guolong highlights the ongoing debate over the use of pre-prepared dishes in the restaurant industry, raising questions about transparency and consumer rights in the food service sector [3][6][19]. Group 1: Company Response and Actions - Xibei's founder Jia Guolong strongly denied the use of pre-prepared dishes in their restaurants, asserting that all dishes are made fresh on-site [3][5]. - Xibei plans to launch a "Luo Yonghao Menu" allowing customers to choose dishes and offering a money-back guarantee if they are unsatisfied [3][5]. - Jia Guolong expressed his intention to sue Luo Yonghao for the damage caused by his comments, emphasizing his determination to take legal action [5][6]. Group 2: Public Perception and Industry Impact - The incident has sparked significant discussion on social media regarding the definition of "pre-prepared dishes," with many consumers expressing skepticism about Xibei's claims [8][12]. - A report from the China Chain Operation Association categorized Xibei as one of the top restaurant brands with over 80% usage of pre-prepared dishes, contradicting Jia Guolong's statements [12]. - The controversy has led to a decline in customer orders at some Xibei locations, indicating a potential negative impact on sales and brand reputation [29][32]. Group 3: Industry Trends and Future Plans - The restaurant industry is experiencing a trend towards industrialization and the use of pre-prepared dishes, which is becoming increasingly accepted despite consumer concerns [21][24]. - Xibei has plans to go public in 2026, with Jia Guolong acknowledging the need for better capital structure following the challenges posed by the pandemic [27][29]. - The company has faced difficulties in its expansion efforts, with previous ventures into fast food and retail proving unsuccessful, leading to a renewed focus on its core business of traditional dining [24][27].

9月11日，西贝创始人CEO贾国龙针对罗永浩"西贝使用预制菜"的吐槽公开回应，手持后者用餐菜单还原场景，强调西贝无一道菜是预制菜，直言事件严重 损害品牌商誉，明确表态"一定会起诉罗永浩"。在业内人士看来，该事件或冲击西贝品牌，其背后也折射出消费者与餐厅对"预制"的定义分歧及消费者对食 品安全、性价比的顾虑。 | 商品名 | | 数量 单价 金额 | | --- | --- | --- | | 草原嫩烤羊排(份) 1 119.0 | | | | 0119.00 | | | | 包括地区 | 1 | 89.00 89.00 | | 敏烤DHA大黄色 | 1 | 39.00 39.00 | | 胡麻油调黄瓜 | 1 | 23.00 23.00 | | 一把羊肉串配现烤 | | | | '蒙(6串) | 1 | 43.00 43.00 | | 西贝面筋 | 1 | 39.00 39.00 | | 葱油罗马生菜 | 1 | 29.00 29.00 | | 五种番茄酸汤夜由 | | | | 鱼鱼(婉) | 1 | 29.00 29.00 | | 黄米凉糕(6块) | 1 | 29.00 29.00 | | 小炒草原牛 | ...