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“和美”遇见“风土” 五粮液奏响酒业可持续发展交响曲
Xin Hua Cai Jing· 2025-10-16 09:35
Core Insights - The forum "Harmony and Terroir: Brewing Sustainable Excellence" held by Wuliangye in Spain highlighted the company's commitment to sustainable development and cultural exchange, showcasing its practices in the global wine industry [1][5] - The concept of "terroir," representing respect for nature and quality in Western wine culture, aligns closely with Wuliangye's "Harmony" philosophy, emphasizing a harmonious relationship between humans and nature [1][3] Group 1: Company Practices and Innovations - Wuliangye has been praised for its outstanding performance in innovation and sustainability, with a strong emphasis on traditional craftsmanship and quality [2][3] - The company has established a comprehensive quality management system across its entire production chain, aiming for a "zero-carbon winery" goal to promote green development in the industry [3][4] - Wuliangye's products, including various generations and creative designs, were showcased at the forum, reflecting its commitment to quality and innovation [2][5] Group 2: Cultural Exchange and Global Engagement - The forum served as a platform for cross-cultural dialogue, with Wuliangye initiating the "Harmony and Terroir" initiative to encourage global wine companies to protect unique qualities and embrace innovation [4][5] - The event included a cultural experience, such as the "Wuliangye Barcelona Night," which combined the company's values with local culture, enhancing international understanding [5] - Wuliangye aims to position itself as not only a producer of fine spirits but also as a guardian of ecological civilization and a participant in global governance [5]