Core Insights - The 2025 Global Panda Partners Conference was held in Chengdu, Sichuan, focusing on ecological protection and sustainable development, with Wuliangye as a strategic partner [1][2] - The conference aims to promote international cultural exchange and cooperation through the theme of panda conservation, contributing to ecological civilization and urban development [1] Group 1: Company Involvement - Wuliangye's chairman emphasized the company's commitment to ecological protection and sustainable development, positioning itself as a guardian of the panda habitat and a promoter of cultural exchange [2] - The company has been actively involved in the conference since its inception, advocating for green and low-carbon development through initiatives like low-carbon brewing and water resource recycling [2] Group 2: Event Highlights - The "Harmony Night" featured an immersive experience showcasing Wuliangye's complete production chain, highlighting its historical legacy and product diversity, including high-end and youth-oriented offerings [3] - Wuliangye's exhibition area showcased panda-themed products, demonstrating the company's dedication to panda conservation and the harmonious beauty of Sichuan's local resources [4] Group 3: Future Outlook - Wuliangye plans to continue promoting traditional Chinese culture and facilitate cultural exchanges, aiming to spread the concept of ecological protection globally through its products [4]

Core Viewpoint - The 2025 Fortune China 500 Summit held in Shanghai highlighted the strength and influence of Chinese enterprises, with Wuliangye being a key participant and showcasing its leadership in the liquor industry [1][5]. Group 1: Event Overview - The summit attracted leaders from the Fortune China 500 companies and innovative business figures, focusing on the theme "Navigating Trends and Expanding Territories: The Next 25 Years of the 21st Century" [1]. - Wuliangye served as the chief strategic partner and designated liquor for the summit, enhancing the event's cultural atmosphere [3]. Group 2: Wuliangye's Performance - Wuliangye ranked 146th in the 2025 Fortune China 500 list with a revenue of $27.142 billion in 2024, improving its position by 5 spots from the previous year and leading the beverage industry [3][5]. - The company's steady rise in the Fortune list reflects its strong product quality, brand value, and market performance, signaling the resilience of the Chinese liquor industry [5]. Group 3: Brand Presentation - Wuliangye showcased a variety of high-end products at the summit, including its classic series and the newly launched 29° Wuliangye "First Sight," which attracted significant attention from attendees [7]. - The company received the EFQM Global Award (7 Diamonds), a prestigious quality management certification, underscoring its commitment to excellence [7]. Group 4: Strategic Vision - Wuliangye aims to become a world-class enterprise characterized by product excellence, brand prestige, innovation leadership, and modern governance, aligning with China's high-quality development goals [10]. - The company is expanding its global market presence, leveraging international platforms like the Fortune China 500 Summit to promote Chinese liquor [10][12]. Group 5: Cultural Impact - Wuliangye's participation in high-profile international business events is establishing its image as a standard in global business, combining cultural confidence with international expression [12]. - The summit represents both challenges and opportunities for Chinese enterprises, with Wuliangye poised to contribute to a new chapter of "harmony and beauty" in business [13].

Group 1 - The 2025 Fortune China 500 Summit was held in Shanghai, where Wuliangye ranked 146th, leading the liquor industry [1] - The summit's theme was "Navigating Trends: The Next 25 Years of the 21st Century," featuring discussions on macroeconomics, global industrial layout, green transformation, and changing consumer trends [1] - Wuliangye showcased its brand culture through a specially designed exhibition and tasting events, highlighting the deep cultural heritage and exceptional quality of Chinese liquor [1] Group 2 - The Wuliangye brand culture exhibition focused on "Harmony and Beauty," blending traditional heritage with contemporary aesthetics [2] - The exhibition displayed various representative products, including the classic Wuliangye series and the 29° Wuliangye "First Encounter," which received positive feedback for its unique flavor profile [2] - Guests experienced a unique tasting method during the themed dinner, enhancing their understanding of the charm of Chinese liquor and fostering international business cooperation [2] Group 3 - As a representative of Chinese liquor, Wuliangye is committed to high-quality development, enhancing brand influence and value [3] - The company actively participates in international high-end platforms to share the cultural stories and quality of Chinese liquor, promoting sustainable high-quality development [3] - Wuliangye aims to deepen brand construction and promote the international dissemination of Chinese liquor culture, contributing to global cultural exchange [3]

Core Insights - The eighth China International Import Expo (CIIE) successfully showcased China's commitment to high-level openness and global cooperation, transforming the vast Chinese market into shared opportunities for the world [1][2] - Wuliangye, a leading Chinese liquor brand, participated for the eighth consecutive year, highlighting its cultural confidence and innovative approach to integrating into the global consumer market [1][2] Group 1: Event Overview - The CIIE serves as a crucial bridge connecting China with the world, facilitating a platform for global cooperation and economic certainty [2] - The number of participating enterprises reached a new high, reflecting a strong consensus on collaboration [2] Group 2: Wuliangye's Participation - Wuliangye showcased its cultural heritage through an upgraded experience center, featuring immersive storytelling and product experiences [4] - The exhibition included models of historical brewing sites and highlighted key products, emphasizing the depth and quality of "Great Country's Strong Aroma" [4] Group 3: Cultural and Product Innovation - Wuliangye launched a new series of collaborative cultural products, integrating the panda "Jinbao" and elements from five continents, promoting harmony and cross-regional friendship [6] - The brand engaged consumers through interactive activities at the expo, appealing to younger audiences and showcasing the modern appeal of traditional liquor [10] Group 4: Global Market Integration - Since its inception in 2018, the CIIE has allowed Wuliangye to expand its international cooperation and integrate into global supply chains [7] - Wuliangye has established partnerships with leading global retail chains, enhancing its presence in the Chinese market and fostering mutual benefits [9] Group 5: Internationalization Strategy - Wuliangye is actively building a global market presence, with a 23% year-on-year increase in exports in the first three quarters of 2025, leading the industry [9] - The company is innovating its approach by creating cocktails in collaboration with international partners and establishing restaurants in key global cities [9] Group 6: Cultural Exchange and Brand Development - Wuliangye is committed to cultural exchange, having initiated a global cultural outreach program that has reached 19 countries [10] - The brand's participation in major international events has enhanced its global influence and brand recognition [11]

Core Viewpoint - The eighth China International Import Expo (CIIE) showcases Wuliangye's commitment to global market integration and cultural exchange, highlighting its role as a leading Chinese liquor brand and its continuous participation in the event since its inception [1][4]. Group 1: Participation and Brand Representation - Wuliangye has been a consistent participant in the CIIE for eight years, evolving from an exhibitor to a "Senior Partner," thus playing a significant role in promoting Chinese brands globally [2][3]. - The Wuliangye cultural experience center at the National Exhibition and Convention Center (Shanghai) has undergone a comprehensive upgrade, featuring a core exhibition inspired by "water" that illustrates the brand's journey from Yibin to the world [2][3]. Group 2: Product Innovation and Cultural Exchange - Wuliangye showcased a variety of core products, including the 8th generation Wuliangye and creative cultural products, emphasizing the craftsmanship and flavors of Chinese liquor [2][4]. - The company launched the "He Mei Wu Zhou" series blind boxes as part of its "Wu Fu Jin Bao" initiative, promoting diversity and harmony while facilitating cultural exchange [2][4]. Group 3: Global Outreach and Market Expansion - Wuliangye has initiated the "He Mei Global Tour," a pioneering cross-national cultural exchange program that has reached 19 countries, enhancing the global presence of Chinese liquor [4][5]. - The brand's products are now available in multiple countries, with an increasing share in overseas markets, reflecting its commitment to global trade cooperation and cultural integration [4][5].

Core Viewpoint - The eighth China International Import Expo (CIIE) showcases China's commitment to openness and cooperation, with Wuliangye participating as a key partner, emphasizing the brand's cultural heritage and modern relevance [1][3]. Group 1: Event Overview - The CIIE serves as a significant platform for global economic engagement with China, highlighting the importance of mutual benefits in international trade [1]. - Wuliangye has been a consistent participant in the CIIE for eight years, aligning its brand philosophy with the expo's theme of "harmonious coexistence" [1][3]. Group 2: Wuliangye's Presentation - Wuliangye's upgraded cultural experience center features an immersive design that blends traditional and modern elements, symbolizing the brand's journey from Yibin to the world [1][2]. - The exhibition includes a narrative of Wuliangye's history and product experiences, showcasing its ancient brewing wisdom through interactive displays [2]. Group 3: Interactive Engagement - The event features themed interactive activities, such as "Five Moves of Youth," which engage attendees through fun quizzes and tasting sessions, promoting a vibrant atmosphere [3]. - Wuliangye continues to innovate with its cultural products, including the "He Mei Wu Zhou" series, which integrates diverse cultural elements to promote harmony and friendship across borders [3]. Group 4: Industry Context - The ongoing CIIE amidst global economic challenges reflects the vitality of the Chinese market and reinforces the consensus on free trade and mutual benefit [3]. - Wuliangye exemplifies a national brand's role in fostering international trade cooperation and cultural exchange through its participation in the CIIE [3].

Core Insights - The article highlights the accelerated internationalization of Chinese companies, particularly focusing on Wuliangye's efforts to promote Chinese liquor globally through initiatives like the "He Mei Global Tour" and participation in the APEC Business Leaders Summit [1][2][10] Group 1: International Expansion - Wuliangye is leading the charge in the internationalization of Chinese liquor, with the "He Mei Global Tour" launching its South Korea leg on October 27 [1][6] - The company has expanded its overseas business to multiple countries and regions, establishing a scalable international market presence [10] - Wuliangye's approach to internationalization goes beyond mere product sales, focusing on building a systemic ecological presence in foreign markets [10] Group 2: Sustainable Development - Wuliangye has been recognized for its sustainable development practices, being the only liquor company included in APEC's 2022 "Sustainable Industry Development Action" report [5] - The company has received multiple awards for its sustainability efforts, including the EFQM Global Award and the United Nations Sustainable Development Goals Performance Award [5] - Wuliangye emphasizes ecological priorities in its development strategy, integrating green concepts throughout its product lifecycle [4] Group 3: Cultural Engagement - The "He Mei Global Tour" aims to bridge cultural gaps and deepen emotional connections with consumers from diverse backgrounds [8] - Wuliangye's marketing strategies include immersive experiences that engage multiple senses, appealing to younger consumers in South Korea [8][6] - The company showcases its unique cultural heritage and sustainable practices through various promotional activities, enhancing its brand image globally [4][11] Group 4: Brand Value and Recognition - Wuliangye ranks 15th in the "Top 500 Most Valuable Chinese Brands" and has been recognized as a top-performing brand for eight consecutive years [11] - The brand's value reached $27.778 billion, reflecting a 7.27% increase year-on-year, with a strong AAA+ rating in brand strength [11] - The company aims to use its products to foster cooperation and convey the essence of China's sustainable development [11]

Core Insights - The article highlights the strong performance and strategic initiatives of Wuliangye during the "14th Five-Year Plan" period, showcasing its resilience and commitment to high-quality development in the face of industry challenges [1][2]. Revenue and Profit Growth - Wuliangye achieved steady revenue and net profit growth from 2021 to 2024, with revenues of 662.09 billion, 739.69 billion, 832.72 billion, and 891.75 billion yuan, reflecting year-on-year growth rates of 15.51%, 11.72%, 12.58%, and 7.09% respectively [2] - Net profits for the same period were 233.77 billion, 266.90 billion, 302.11 billion, and 318.53 billion yuan, with year-on-year growth rates of 17.15%, 14.17%, 13.19%, and 5.44% respectively [2] Product Innovation and Market Strategy - Wuliangye launched new products and optimized its product structure to cater to diverse consumer needs, maintaining a stable market share in the premium segment [3] - The company reported a sales revenue of 491.19 billion yuan in the first half of 2025, with direct sales contributing 211.95 billion yuan and distribution channels 279.25 billion yuan [3] Dividend Policy and Shareholder Returns - Wuliangye maintained a high dividend payout, distributing over 100 billion yuan annually from 2021 to 2024, totaling 668.41 billion yuan over four years [4] - The company announced a shareholder return plan for 2024-2026, committing to a minimum cash dividend of 70% of net profit and at least 200 billion yuan annually [5] Sustainable Development Initiatives - Wuliangye is committed to sustainable development, aiming for a "zero-carbon" brewery by 2030, with plans for 100% green electricity usage in brewing facilities [6] - The company has implemented a digital traceability system to ensure raw material quality and enhance farmer income through cooperative models [6] Digital Transformation and Internationalization - Wuliangye has made significant strides in digital transformation, winning awards for its data-driven projects that enhance operational efficiency and decision-making [7] - The company is accelerating its internationalization strategy, aiming for global market expansion to become a key growth driver in the next 5 to 10 years [7][8]

Core Insights - The forum "Harmony and Terroir: Brewing Sustainable Excellence" held by Wuliangye in Spain highlighted the company's commitment to sustainable development and cultural exchange, showcasing its practices in the global wine industry [1][5] - The concept of "terroir," representing respect for nature and quality in Western wine culture, aligns closely with Wuliangye's "Harmony" philosophy, emphasizing a harmonious relationship between humans and nature [1][3] Group 1: Company Practices and Innovations - Wuliangye has been praised for its outstanding performance in innovation and sustainability, with a strong emphasis on traditional craftsmanship and quality [2][3] - The company has established a comprehensive quality management system across its entire production chain, aiming for a "zero-carbon winery" goal to promote green development in the industry [3][4] - Wuliangye's products, including various generations and creative designs, were showcased at the forum, reflecting its commitment to quality and innovation [2][5] Group 2: Cultural Exchange and Global Engagement - The forum served as a platform for cross-cultural dialogue, with Wuliangye initiating the "Harmony and Terroir" initiative to encourage global wine companies to protect unique qualities and embrace innovation [4][5] - The event included a cultural experience, such as the "Wuliangye Barcelona Night," which combined the company's values with local culture, enhancing international understanding [5] - Wuliangye aims to position itself as not only a producer of fine spirits but also as a guardian of ecological civilization and a participant in global governance [5]

Core Insights - The 2025 Fortune Sustainable Development Summit opened with the theme "Intelligent Era, Shared Benefits," where Wuliangye participated as the chief strategic partner and designated wine, showcasing the achievements of Chinese liquor in ecological and green development [1][3] Group 1: Sustainable Consumption - Wuliangye's Vice General Manager, Zhang Xin, highlighted the shift in consumer awareness towards sustainable consumption, noting that high-net-worth consumers view sustainability as a social label, while younger generations are willing to pay a premium for eco-friendly concepts [3] - Zhang emphasized the need for clearer communication regarding the ecological nature of liquor production, stating that many consumers are unaware of the industry's environmental impact [3][5] - The company's "Harmonious Beauty" culture, rooted in traditional Chinese philosophy, aligns with the underlying logic of sustainable consumption, promoting harmony between humans and nature [3][5] Group 2: Corporate Initiatives - Wuliangye is leading efforts to establish an industry-recognized ESG evaluation and labeling system, enhancing the credibility of "green brewing" practices [5] - The company has implemented a blockchain-based quality traceability system, ensuring transparency throughout the production process, from seed to finished product, achieving full traceability for key products [5][11] - Zhang stated that sustainable consumption requires a synergy between consumer voting power and corporate actions, fostering cross-industry green collaboration [5][9] Group 3: Innovative Practices - At the summit, Wuliangye showcased its ESG-themed creative exhibition, featuring a range of products that cater to various consumption scenarios, emphasizing the concept of "green consumption" [7] - The company has developed an eco-friendly version of its product, with packaging materials that are fully biodegradable, winning multiple design awards [11] - Wuliangye has established a circular economy system, utilizing by-products for animal feed and organic fertilizers, and treating wastewater to generate biogas for power generation [9][11] Group 4: Future Vision - Wuliangye aims to contribute to global sustainable agendas by promoting a development path that emphasizes ecological balance, quality, and cultural values, proving that green development is a core driver of high-quality growth [13] - The company plans to deepen its ESG practices and collaborate with global partners to create a sustainable future for Chinese liquor [13]