10月10日，以"智能时代 智惠共生"为主题的2025年《财富》可持续发展峰会举行，中国白酒龙头企业 五粮液作为峰会"首席战略合作伙伴"与"指定用酒"精彩亮相，并深度参与各项活动，展示中国白酒企业 在可持续发展道路上的创新实践，为全球可持续发展注入"和美"力量。 步入2025年《财富》可持续发展峰会现场主入口，五粮液展区时尚而精美，陈列着经典五粮液系列、第 八代五粮液、五粮液1618、五粮液生肖酒以及29°五粮液·一见倾心等产品，吸引与会嘉宾驻足。象征循 环永续的"莫比乌斯环"，通过环形结构隐喻人与自然的和谐共生，最终共同勾勒出一幅"和美"生活的生 态画卷，彰显了中国白酒龙头企业在可持续发展中的责任担当，更以视觉化语言传递了"绿色酿造、循 环共生"的核心理念。 在2025年《财富》可持续发展峰会主题讨论环节，来自白酒、时尚、科技等多行业直面消费者的企业代 表，围绕"可持续消费觉醒：买家投票权和企业答卷"展开圆桌对话。 "生态价值是白酒品质的核心价值，更是好酒的底色。绿色发展不是选择题，是酿酒企业永续发展的必 答题。"五粮液股份公司副总经理、财务总监、董事会秘书章欣表示，酿酒行业是属于"天人共酿"产 业，是"绿 ...

文化促进交流，美酒联结情感。 2 0 2 5年日本大阪世博会步入后半程，日均入场游客连创新高。作为本届世博会的明星展馆，中国馆以中华优秀传统文化创新表达和创新科技成 果展示，深受各国游客好评。 在这一拥有百余年历史的国际交流舞台上，中国与世界的对话又多了一位"文化使者"——9月1 6日，日本大阪世博会中国馆"五粮液主题日"活 动正式启幕，同日，五粮液海外第二家授权餐厅——日本大阪"新龍吟"餐厅也正式揭牌。 9月1 3日至2 3日，延续"五粮液·世博季"营销活动的热度，五粮液在东京五粮液大酒家、海外授权体验餐厅"飘香"等开展推广促销活动，以丰富 多彩的形式礼遇全球消费者。活动期间，门店消费者络绎不绝，融合中日饮食美学特征的五粮液定制菜品、五粮液酒，赢得消费者的交口称 赞。 在 中 新 建 交 3 5 周 年 重 要 时 刻 ， 9 月 1 7 日 ， 新 加 坡 五 粮 液 大 酒 家 正 式 落 户 新 加 坡 核 心 美 食 商 圈 Bu g is ， 开 业 当 天 ， 消 费 者 纷 纷 走 进 五 粮 液 大 酒 家，亲身感受中国白酒与粤菜、南洋风味巧妙融合所带来的独特美妙体验。与此同时，五粮液"和美 ...

Core Viewpoint - Wuliangye continues to enhance its brand presence on the international stage through participation in the 2025 Osaka World Expo, showcasing Chinese liquor culture and craftsmanship while promoting its "Harmony and Beauty" narrative [2][3][5]. Group 1: Event Participation and Cultural Representation - Wuliangye is a senior partner of the China Pavilion at the 2025 Osaka World Expo, utilizing various forms of exhibition and performance to highlight the unique qualities of Chinese liquor and traditional culture [2][3]. - The "Wuliangye Theme Day" at the Expo emphasizes the core concept of "sharing the light of civilization and a harmonious future," integrating Chinese liquor brewing wisdom into the global context [3][5]. - The exhibition area features a display that combines Sichuan's intangible cultural heritage with Wuliangye's branding, creating an engaging visual experience for visitors [3][5]. Group 2: Marketing and Global Strategy - Wuliangye has been actively expanding its international presence, having entered the Japanese market over 20 years ago and establishing various distribution channels [8][9]. - The company has launched its first overseas authorized experience restaurant in Tokyo, marking a shift from product export to cultural experience [9][10]. - The recent opening of a second authorized restaurant in Osaka aims to deepen consumer engagement through customized dining experiences that highlight Chinese liquor culture [10][11]. Group 3: Global Outreach and Brand Building - Wuliangye's "Harmony Global Tour" has reached 17 countries and regions, promoting Chinese culture and enhancing the brand's global influence [15]. - The company actively participates in major international events, such as the APEC summit and the Boao Forum, to strengthen its international brand narrative [15]. - The ongoing marketing activities, including the "Wuliangye Theme Day," aim to create immersive experiences that connect global consumers with Chinese culture [10][12].

本报讯 （记者梁傲男）9月16日，2025年"大阪世博会中国馆高级合作伙伴"五粮液为观众们带来了一场 别开生面的品牌主题日活动。通过讲述品牌故事、展示经典产品、趣味打卡互动等多元形式，以沉浸式 的文化体验与美酒品鉴，让国际友人直观感受中华白酒文化的博大精深与中国民族品牌的独特价值，为 世博会舞台增添独特的东方香韵，推动中国白酒文化与世界深度对话。 受五粮液集团（股份）公司董事长曾从钦委托，集团（股份）公司董事肖浩代表五粮液向中国馆赠送五 粮液大阪世博会纪念礼盒，以中国白酒工艺与文化的凝练表达，致敬双方合作友谊。大阪世博会中国馆 馆长、中国贸促会展览管理部部长邬胜荣先生代表中国馆接受赠礼，并对五粮液活动日的成功举办表示 祝贺。 跟随中国馆展厅游览动线，五粮液先后设置了百年世博、绿色发展、非遗技艺、企业荣誉、经典产品等 多维展示，通过沙画、视频、图片、微缩景观等丰富形式，以移步换景的沉浸式体验，让观众在感受中 国馆天人合一、道法自然中国智慧的同时，自然体验到五粮液天人共酿的匠心传承、悠久辉煌的发展历 史、开放共享的和美主张。 展厅内场，超长LED环幕上沙画影像流转，系统呈现了五粮液自1915年巴拿马万国博览会崭露 ...

9月16日，以"共赏文明之光，共享和美未来"为主题的2025大阪世博会中国馆"五粮液主题日"成功举 办。作为"大阪世博会中国馆高级合作伙伴"，五粮液依托这一全球性交流窗口，打造主题日展陈、定制 礼物、互动活动、五粮液海外授权体验餐厅授牌仪式及多城联动品鉴促销等系列活动，搭建起中国品牌 与世界对话的桥梁，让"大国浓香"的魅力持续在国际舞台绽放。 中国馆"五粮液主题日"活动现场，沙画、视频、图片与微缩景观交相辉映，以沉浸式视觉语言勾勒中国 品牌的独特魅力。12.98米长的LED环形屏幕成为展陈核心亮点：沙画光影流转间，生动再现了五粮液 从1915年巴拿马万国博览会崭露头角，到相继亮相2010年上海世博会、2015年米兰世博会、2020年迪拜 世博会的精彩历程，更清晰定格了2025年五粮液成为大阪世博会中国馆高级合作伙伴的重要时刻。一幕 幕画面串联起百年来品牌与世博会从早期链接到深度同行的深厚情缘，娓娓道来品牌以世博为窗、持续 与世界对话的品牌故事。现场陈列的五粮液·百年世博纪念酒、五粮液·大阪世博会纪念礼盒、五粮液·迪 拜世博会纪念酒等，正是这段跨越世纪"世博情缘"的生动见证。 移步核心展示区域，经典五粮液系列集 ...

本报讯 （记者梁傲男）9月9日，第十四届中国（贵州）国际酒类博览会（简称"酒博会"）以线上线下 相结合的方式开幕。宜宾五粮液股份有限公司（以下简称"五粮液"）党委副书记、副董事长、总经理华 涛出席酒博会开幕式并致辞。 当前，正处于一个重构与重生的时代，在这个"无创新不生存"的时代，企业持续破圈的关键在于树立创 新意识、突破认知局限，以"创新"来"破圈"，以"破圈"来"破局"。一是要以营销破圈，重塑"人酒关 系"；二是要以产品破圈，拥抱"年轻浪潮"；三是要以场景破圈，传递"和美生活"。 五粮液品牌形象展厅位于二号馆中国名酒馆，融入以砖红、浅金为主色调的五粮液色彩美学，围绕"历 久弥新""和美共生"主题图文并茂展现五粮液始于唐、得名于清的悠久历史传承，精益求精的"种酿选陈 调"美酒五字诀，扬名于外的国际交流成果。五粮液·九龙坛、经典五粮液系列、第八代五粮液、五粮 液"和美中国"系列、五粮液生肖酒系列产品，吸引众多观众驻足。"青梅宝贝""舒醺"等果酒、露酒产 品，亦凭借清新的口感和时尚轻快的包装，受到年轻群体的关注。 此次酒博会上，五粮液新品——29°五粮液·一见倾心重磅亮相，凭借"高颜值"设计和精准的市场定位， ...

Core Viewpoint - The Chinese liquor industry is entering a deep adjustment period characterized by policy adjustments, consumption structure transformation, and intensified competition, leading to a slowdown or negative growth in the revenue of listed liquor companies in 2025 [1][5][14] Group 1: Industry Performance - In the first half of 2025, only five out of 17 liquor companies reported revenue growth, with Moutai, Wuliangye, Gujing, Jinhui, and Fenjiu showing positive growth, while 12 companies, including Jiu Gui, experienced negative growth, with Jiu Gui's revenue declining by 43% [2][3] - The overall revenue of the liquor industry is expected to face a slowdown, with a significant number of companies reporting negative profit growth, including a staggering 750.54% decline for Jinzizi [2][3] Group 2: Market Dynamics - The liquor industry is undergoing structural changes, with a notable decline in government and business consumption, leading to a shift in consumer behavior towards lower-priced products [5][10] - The market for strong aroma liquor is projected to grow to over 300 billion yuan by 2025, but with a low compound annual growth rate of only 3%, indicating a challenging environment for regional liquor companies [7][10] Group 3: Product Segmentation - The introduction of new national standards for sauce-flavored liquor is expected to accelerate industry reshuffling, imposing significant cost pressures on small and medium-sized distilleries [8][10] - Clear aroma liquor is gaining traction among younger consumers, with its market share increasing significantly, reflecting a shift in consumer preferences towards lighter and more affordable options [11][12] Group 4: Future Outlook - The liquor industry is anticipated to continue facing challenges, with a projected 7.2% decline in production in the first half of 2025, marking the eighth consecutive year of decline [5][10] - The market is expected to transition from "barbaric expansion" to "structural growth," with leading companies likely to increase their market share as weaker players exit [10][14]

Core Viewpoint - Wuliangye has demonstrated resilient growth in the first half of 2025, achieving a revenue of 52.771 billion yuan and a net profit of 19.492 billion yuan, amidst a challenging environment for the liquor industry [1][2]. Financial Performance - In the first half of 2025, Wuliangye reported a revenue of 52.771 billion yuan, a year-on-year increase of 4.19%, and a net profit of 19.492 billion yuan, up 2.28% [1]. - The main product line generated 40.998 billion yuan in revenue, while other liquor products contributed 8.122 billion yuan, reflecting growth rates of 4.57% and 2.73% respectively [3]. Market Strategy - Wuliangye is focusing on marketing execution and channel development to adapt to market competition and changing consumer trends [3][4]. - The company has implemented a marketing reform by restructuring its brand division and enhancing its sales team, which has led to a significant increase in retail outlets and consumer engagement [4][6]. Innovation and Consumer Engagement - The company is targeting younger consumers through innovative marketing strategies, including the launch of new products and experiential stores [5]. - The introduction of the 29° Wuliangye product has generated significant pre-launch interest, indicating a successful approach to attract younger demographics [5]. Operational Excellence - Wuliangye is committed to quality control and technological innovation, with R&D expenses reaching 210 million yuan, a 31.2% increase year-on-year, focusing on biotechnology and intelligent brewing [11][12]. - The company has made progress in major construction projects, including a 100,000-ton ecological brewing project, which will enhance production capacity [9]. Brand Value and Market Position - Wuliangye's brand value has reached 487.657 billion yuan, with recognition in various global brand rankings, reflecting its strong market presence and consumer trust [14]. - The company has maintained a high dividend payout ratio, distributing 22.3 billion yuan in cash dividends in 2024, which is a record high since its listing [13]. Future Outlook - Analysts remain optimistic about Wuliangye's growth potential, citing its strong brand positioning and ability to navigate industry challenges [15].

Core Viewpoint - The liquor industry is currently undergoing a deep adjustment period, with intensified competition. However, Wuliangye's performance remains stable and shows growth in revenue and profit [1]. Group 1: Financial Performance - In the first half of 2023, Wuliangye achieved operating revenue of 52.771 billion yuan, a year-on-year increase of 4.19%, and a net profit of 19.492 billion yuan, up 2.28% [1]. - The company emphasizes its marketing strategy focused on enhancing execution, optimizing channels, and improving service capabilities to strengthen brand value [1]. Group 2: Product Development and Market Strategy - Wuliangye continues to innovate its product lineup, launching new products such as "Zhu Jun Yi Fan Feng Shun" and "Zhu Jun Jin Bang Ti Ming," while optimizing its product structure [1]. - The company is targeting the younger consumer demographic as a core strategy for future growth, with a focus on understanding their values and preferences [2]. - A new product, 29° Wuliangye "Yi Jian Qing Xin," is set to be launched with a pre-sale price of 399 yuan per 500ml bottle, supported by a marketing campaign featuring singer G.E.M. [2]. Group 3: Channel Expansion and Consumer Engagement - Wuliangye has expanded its distribution channels by adding 7,990 new retail terminals and focusing on banquet consumption scenarios, achieving double-digit growth in banquet events and bottle openings [2]. - The company has developed 60 corporate clients and continues to enhance its "three stores in one" strategy, adding 242 new stores to fill market gaps [2]. - The company is also innovating in consumer engagement through initiatives like the "3K" operation, which focuses on key opinion consumers, sellers, and leaders [3]. Group 4: Market Outlook - Multiple brokerage firms are optimistic about Wuliangye's future, noting its resilience and solid performance amid industry adjustments, with a focus on brand elevation and channel restructuring [3].

Core Viewpoint - The "He Mei Shuang Bao Exhibition" showcases the cultural and ecological values of China's national treasures, the giant panda and the golden monkey, in conjunction with the Wuliangye brand, emphasizing the themes of ecological protection, cultural heritage, and sports spirit in the context of the 12th World Games in Chengdu [1][2][3] Group 1: Exhibition Overview - The exhibition is part of the Chengdu World Games, taking place from August 7 to 17, and aims to promote China's commitment to ecological protection and cultural heritage [1] - It creatively integrates the themes of "Chinese national treasures" and "He Mei Wuliang" to convey the beauty of Chinese aesthetics and culture [1][2] - The exhibition features a unique design that incorporates visual elements representing the World Games and ecological themes, creating an immersive experience for visitors [1] Group 2: Technological and Ecological Innovations - The exhibition utilizes advanced green paper art technology, with all display walls and installations made from 100% recyclable paper materials, reducing weight by 75% and carbon emissions by 80% compared to traditional materials [2] - The design includes plant seeds embedded in the surfaces, allowing for transformation into urban greening installations after the exhibition, thus achieving an ecological cycle [2] Group 3: Cultural Significance and Brand Alignment - Wuliangye's cultural philosophy of "harmony and coexistence" aligns with the dual treasure culture's concept of building a community of life between humans and nature, resonating with the World Games' theme of cultural integration [3] - The exhibition features various artistic displays and products that reflect Wuliangye's cultural values and commitment to promoting harmonious development [2][3]