Core Viewpoint - The "He Mei Shuang Bao Exhibition" showcases the cultural and ecological values of China's national treasures, the giant panda and the golden monkey, in conjunction with the Wuliangye brand, emphasizing the themes of ecological protection, cultural heritage, and sports spirit in the context of the 12th World Games in Chengdu [1][2][3] Group 1: Exhibition Overview - The exhibition is part of the Chengdu World Games, taking place from August 7 to 17, and aims to promote China's commitment to ecological protection and cultural heritage [1] - It creatively integrates the themes of "Chinese national treasures" and "He Mei Wuliang" to convey the beauty of Chinese aesthetics and culture [1][2] - The exhibition features a unique design that incorporates visual elements representing the World Games and ecological themes, creating an immersive experience for visitors [1] Group 2: Technological and Ecological Innovations - The exhibition utilizes advanced green paper art technology, with all display walls and installations made from 100% recyclable paper materials, reducing weight by 75% and carbon emissions by 80% compared to traditional materials [2] - The design includes plant seeds embedded in the surfaces, allowing for transformation into urban greening installations after the exhibition, thus achieving an ecological cycle [2] Group 3: Cultural Significance and Brand Alignment - Wuliangye's cultural philosophy of "harmony and coexistence" aligns with the dual treasure culture's concept of building a community of life between humans and nature, resonating with the World Games' theme of cultural integration [3] - The exhibition features various artistic displays and products that reflect Wuliangye's cultural values and commitment to promoting harmonious development [2][3]

Core Insights - The article highlights the importance of high-end international platforms for companies to showcase their strengths and seek cooperation in the context of a changing global economic landscape [1] Group 1: Event Participation - The third China International Supply Chain Promotion Expo attracted 651 enterprises and institutions from 75 countries and regions, with Wuliangye being the only designated liquor [3] - Wuliangye showcased its core products, including the Eighth Generation Wuliangye and various creative cocktails, enhancing its brand influence in the international business community [3] Group 2: Corporate Strategy - Wuliangye's management emphasizes the need for long-termism and innovation to navigate external uncertainties while maintaining its cultural roots and emotional attributes [5][6] - The company has been recognized as a model for ESG practices in the liquor industry, reflecting its commitment to high-quality development and effective governance [6] Group 3: Future Outlook - Wuliangye plans to continue leveraging high-end international platforms to deepen global exchanges and cooperation, aiming to enhance its brand influence and contribute to the internationalization of Chinese liquor [8]

Group 1 - Wuliangye is actively pursuing internationalization, participating in high-profile global events to enhance cultural exchange and cooperation [1][2] - The company showcased its products at the China International Supply Chain Promotion Expo, highlighting its core offerings and attracting significant attention [1] - Wuliangye's participation in the Boao Forum for Asia emphasizes its commitment to long-term development and quality growth amidst external uncertainties [2] Group 2 - The company is focusing on openness, inclusivity, and cultural exchange as key development themes, aiming to promote Chinese traditional culture globally [3] - Wuliangye plans to achieve over 20% growth in international market sales by 2024, enhancing its brand competitiveness [3] - The brand has been rated AAA+ in the Brand Finance 2025 Global Spirits Brand 50 list, marking the highest rating and demonstrating consistent growth in brand strength over the past decade [3]

Core Viewpoint - Wuliangye is actively expanding its international presence through the "He Mei Global Tour," which aims to promote Chinese liquor culture and enhance its brand recognition globally [1][6][11]. Group 1: International Expansion - Wuliangye has launched its "He Mei Global Tour" in Germany and Seychelles, marking its first entry into Africa and deepening its European market presence [1][5]. - The company participated in the China (Sichuan) - Bavaria Economic and Trade Cooperation Exchange Conference to strengthen cultural and commercial ties with Europe [2][4]. - The tour has reached 15 countries and regions, covering six continents, showcasing Wuliangye's commitment to global outreach [9]. Group 2: Cultural Promotion - Wuliangye emphasizes the importance of cultural exchange, aiming to achieve mutual recognition through trade and cultural understanding [2][9]. - The company showcased its products at various events, highlighting the rich cultural heritage and quality of Sichuan liquor [5][9]. Group 3: Innovative Marketing Strategies - Wuliangye has introduced a new marketing model by collaborating with Chinese visa application service centers to create brand experience spaces in 50 cities worldwide [11][12]. - The company hosted creative cocktail events in Frankfurt to engage younger consumers and adapt to local drinking habits, promoting a modern image of Chinese liquor [12][13]. - Future plans include further development of the "He Mei Global Tour" IP to enhance internationalization efforts and foster global cultural exchange [13].

Core Viewpoint - Wuliangye's "He Mei Global Tour" has expanded its reach to Seychelles, marking a significant step in promoting Chinese Baijiu internationally and enhancing cultural exchange [1][2][3]. Group 1: Event Overview - The "He Mei Global Tour" has successfully reached Seychelles, following its activities in Germany, and represents Wuliangye's first foray into the African market [2][3]. - The event featured thematic displays and brand promotions that highlighted Wuliangye's rich history and unique value as a representative of Sichuan liquor [2]. - Wuliangye showcased its core products, including the eighth generation of Wuliangye and creative cultural products, providing an immersive experience for attendees [2][3]. Group 2: Market Exploration - The entry into Seychelles signifies a new chapter for Sichuan liquor's international expansion, leveraging Seychelles' status as Africa's only high-income economy [3]. - The African region has a high per capita alcohol consumption rate of 15.5 liters among those aged 15 and above, indicating significant growth potential for spirits consumption [3]. - Wuliangye has previously initiated its African market strategy with events in South Africa and Mozambique, establishing a foundation for further growth [3]. Group 3: Cultural Exchange and Globalization - Wuliangye's global narrative emphasizes cultural exchange and value co-creation, using its historical brewing techniques to connect with diverse cultures [4][5]. - The company aims to build bridges for trade cooperation and cultural exchange between Chinese traditions and Seychelles' multicultural environment [3][5]. - Wuliangye's internationalization strategy includes participation in major global events and cultural exchanges, reinforcing its commitment to telling the story of Chinese brands on the world stage [5].

Core Viewpoint - Wuliangye is actively promoting its brand and exploring overseas market opportunities through the "He Mei Global Tour," which recently took place in Seychelles, a representative country for high-quality Belt and Road cooperation in Africa [1][2]. Group 1: Event Overview - The "He Mei Global Tour" is a large-scale multinational cultural exchange initiative launched by Wuliangye in 2023, having already visited 15 countries including the USA, France, and Japan [1]. - The event in Seychelles featured cultural exchanges, product showcases, and wine tastings, aimed at enhancing economic cooperation and cultural exchange between different countries [1]. Group 2: Product and Brand Representation - Wuliangye showcased its classic products, including the classic Wuliangye series and the eighth generation of Wuliangye, emphasizing the elegance and richness of "Great Country Aroma" [2]. - The company highlighted the unique qualities of Sichuan liquor, which is characterized by a harmonious blend of five grains and a meticulous production process involving 93 steps and 310 procedures [2]. Group 3: Strategic Goals and Future Plans - Wuliangye aims to deepen its international presence and promote cross-border cooperation through innovative models that combine Chinese liquor with culture and cuisine [3]. - The company plans to continue expanding the "He Mei Global Tour" to more countries, enhancing the global visibility of Chinese liquor and culture [3].

Core Viewpoint - The 2025 Sichuan International Wine Expo highlights the importance of cultural heritage in the liquor industry, showcasing the innovative practices of Wuliangye in preserving and promoting traditional brewing techniques while integrating modern technology [2][4][6]. Group 1: Event Overview - The expo features a "1+1" dual venue layout, creating diverse consumption scenarios with five major exhibition areas, including Chinese liquor, Sichuan liquor, international wines, and distilled spirits, attracting over a hundred renowned liquor companies from more than ten countries [4][6]. - Wuliangye's "Fourth Wuliangye and Beauty Culture Festival" was awarded as one of the "Top Ten Innovative Marketing Examples for Sichuan Baijiu Brands for 2024-2025" [2][4]. Group 2: Cultural Heritage and Innovation - The event emphasizes the significance of traditional brewing techniques as a national intangible cultural heritage, with Wuliangye representatives and other national heritage inheritors declaring their commitment to preserving these techniques [6][8]. - Wuliangye's technical advisor, Zhao Dong, discussed the company's efforts in integrating modern technology with traditional brewing practices, focusing on policy, platform, talent, and management to ensure the sustainable transmission of intangible cultural heritage [6][8]. Group 3: Talent Development and Training - Wuliangye has established multiple systems for the management of intangible cultural heritage representatives and has built a national high-skilled talent training base, producing 89 national-level talents and 72 provincial-level talents [8]. - The company is expanding the expression and display of intangible heritage, including the release of a comprehensive lineage of 28 representative inheritors of Wuliangye's traditional brewing techniques [8]. Group 4: Future Outlook - Wuliangye aims to continue as a leader in the active transmission of intangible heritage, linking cultural empowerment with industry development, and creating new ways to express and disseminate cultural heritage [9].

Core Viewpoint - The 20th China Western International Expo (West Expo) in Chengdu showcased Wuliangye as the "only designated liquor," highlighting the company's innovative capabilities and high-quality development, contributing to the Belt and Road Initiative and the economic prosperity of the western region [1] Group 1: Event Overview - The West Expo has become a significant platform for understanding the development of China's western region and its integration into global markets over the past 25 years [1] - This year's theme is "Deepening Reform to Increase Momentum and Expanding Opening Up to Promote Development," featuring three major exhibition areas and 15 thematic display halls [1] - The event attracted over 3,000 enterprises from 62 countries and regions, along with 27 provinces, providing a platform for sharing development opportunities in western China [1] Group 2: Wuliangye's Exhibition - Wuliangye's exhibition area adopted the theme "Upholding Integrity and Innovation, Harmonious Coexistence," showcasing the entire industry chain from seed to bottle [2] - The immersive and digital presentation illustrated the full industry chain development, including planting, brewing, blending, logistics, and international exchange [2] - Attendees expressed a newfound understanding of Wuliangye's diverse industries, including packaging, logistics, and manufacturing [2] Group 3: Technological Innovation and Industry Development - Wuliangye is driving traditional industry transformation through continuous exploration and innovation, focusing on quality across the entire brewing industry chain [3] - The company engages in research and innovation in various areas, including seed selection, fermentation, flavor science, and smart brewing [3] - Wuliangye's subsidiaries are enhancing product quality through advanced packaging, high-quality glass products, sustainable printing, and optimized logistics services [3] - Industry experts view Wuliangye's comprehensive industry chain as a vital engine for the company's high-quality development [3]

Core Viewpoint - The 2025 Osaka World Expo has officially opened, with Wuliangye being recognized as a senior partner of the China Pavilion, showcasing its leadership in Chinese liquor and cultural heritage to a global audience [1][4]. Group 1: Participation in the Expo - Wuliangye has deepened its involvement in the China Pavilion's theme of "building a community of life between humans and nature," launching a commemorative gift box and various marketing activities during the expo [2][10]. - The company has set up a themed pop-up store in Osaka, marking the first overseas attempt to promote Chinese liquor culture to younger consumers through innovative products like cocktails and white liquor coffee [14][16]. Group 2: Cultural Exchange and Marketing Strategy - Wuliangye has a long-standing tradition of participating in world expos, dating back to its success at the Panama International Exposition in 1915, and continues to promote Chinese brewing wisdom and cultural values [4][5]. - The company has initiated the "He Mei Global Tour" cultural exchange program, expanding its brand presence in various countries and enhancing its international marketing strategy [17][19]. Group 3: Product Innovation and Global Expansion - Wuliangye has partnered with Michelin restaurants to create unique dining experiences that blend Chinese liquor with global cuisine, enhancing its brand recognition in the high-end dining sector [10][14]. - The company aims to expand its market share by tapping into emerging channels and enhancing its international presence, particularly through cultural and experiential marketing [16][19].

Core Viewpoint - The company reported a steady growth in revenue and net profit for 2024, with total revenue reaching 89.175 billion yuan, a year-on-year increase of 7.09%, and net profit attributable to shareholders at 31.853 billion yuan, up 5.44% year-on-year, meeting market expectations [1] Financial Performance - In Q1 2025, the company achieved total revenue of 36.940 billion yuan, a year-on-year increase of 6.05%, and net profit attributable to shareholders of 14.860 billion yuan, up 5.80% year-on-year, slightly exceeding market expectations [1] - The company's gross profit margins for 2024 and Q1 2025 were 77.05% and 77.74%, respectively, with a year-on-year increase of 1.26 percentage points for 2024, attributed to high-priced products driving growth [7] Contract Liabilities - As of the end of 2024 and Q1 2025, the company's contract liabilities were 11.690 billion yuan and 10.166 billion yuan, respectively, showing significant improvement both year-on-year and quarter-on-quarter, indicating better dealer sentiment and market control [2] Product Performance - The company's flagship product, Wuliangye, generated revenue of 67.875 billion yuan in 2024, a year-on-year increase of 8.07%, while other liquor products achieved revenue of 15.251 billion yuan, up 11.79% year-on-year [3] - The sales volume of Wuliangye products increased by 7.06% year-on-year, while the average price per ton rose by 0.94% [3] Market Management - The company restructured its marketing strategy by consolidating 27 marketing districts into three major regions, enhancing market management capabilities and improving operational efficiency [4] - Revenue by region for 2024 showed the Eastern region at 31.290 billion yuan (+9.75%), Southern region at 39.336 billion yuan (+12.65%), and Northern region at 12.501 billion yuan (-3.98%) [5] Sales and Distribution - The company increased its number of Wuliangye brand distributors to 2,652 by the end of 2024, with a net increase of 82 distributors, primarily in the Eastern region [5] - Direct sales channels continued to grow rapidly, with a year-on-year increase of 12.89%, supported by the establishment of new specialty stores and cultural experience stores [5] Shareholder Returns - The company announced a shareholder return plan for 2024-2026, committing to a cash dividend of no less than 70% of the annual net profit, with a minimum total dividend of 20 billion yuan [8] Investment Outlook - The company aims for a revenue growth of around 5% in 2025, with adjustments made to profit forecasts for 2025-2026, reflecting a more cautious market outlook [9]