10月10日，以"智能时代 智惠共生"为主题的2025年《财富》可持续发展峰会在福州举行，中国白酒龙头企业五粮液作为峰 会"首席战略合作伙伴"与"指定用酒"精彩亮相，并深度参与各项活动，展示中国白酒企业在可持续发展道路上的创新实践，为 全球可持续发展注入"和美"力量。 步入2025年《财富》可持续发展峰会现场主入口，五粮液展区时尚而精美，陈列着经典五粮液系列、第八代五粮液、五粮液 1618、五粮液生肖酒以及29°五粮液·一见倾心等产品，吸引了与会嘉宾驻足。象征循环永续的"莫比乌斯环"，通过环形结构隐 喻人与自然、城市与农村的和谐共生，最终共同勾勒出一幅"和美"生活的生态画卷，彰显了中国白酒龙头企业在可持续发展 中的责任担当，更以视觉化语言传递了"绿色酿造、循环共生"的核心理念。 在2025年《财富》可持续发展峰会主题讨论环节，来自白酒、时尚、科技、体育等多行业直面消费者的企业代表，围绕"可持 续消费觉醒：买家投票权和企业答卷"展开圆桌对话。 2025年《财富》可持续发展峰会五粮液展区 五粮液生态酿酒基地内绿树成荫 "生态价值是白酒品质的核心价值，更是好酒的底色。绿色发展不是选择题，是酿酒企业永续发展的必答题。 ...

美酒常被古人称为天之美禄，视为大自然的厚赠。千百年来，四川凭借优质的自然环境、独特的工艺传承，成就了"川酒甲天下"的美誉和"精华在宜宾"的赞 誉。 诞生自"中国酒都"宜宾的名酒五粮液正是这"精华"之一。作为以五种粮食固态酿造的蒸馏酒，这杯大国浓香是多粮酿造演变的活态见证，是酿酒技艺的总和 呈现，融合物性之和美，呈现诸味之谐调。 9月19日，成都浣花溪畔，"大咖话川酒"第二季第三期活动圆满举行。这场汇聚农业、考古、酿造、文化等多领域专家的高端对话，不仅是一场关于美酒的 技术研讨，更是一次深入文明肌理的哲学探寻。与会专家围绕"五粮酝和美"这一主题，共同剖析了五粮液所蕴含的技术高度、文化深度与品牌广度，揭示出 一杯佳酿背后跨越时空的文明对话。 在这场思想与味觉的交响中，一个共识逐渐清晰：五粮液不仅是一瓶酒，更是一种技术的集合、一种文化的表达、一个民族品牌的世界叙事。 五粮配方 传达和谐之美 五谷养正气，五粮酝和美。 天地孕粮谷有生发之德，酿造融五谷显物性之美。"酿造"是一项拥有悠长历史的人类创造，普通的粮食经历脱胎换骨的变化，凝结成生香的佳酿。 在这项复杂的工作中，原料和技艺如何步步演进，并最终探索出精妙的配置，在 ...

Core Viewpoint - Wuliangye continues to enhance its brand presence on the international stage through participation in the 2025 Osaka World Expo, showcasing Chinese liquor culture and craftsmanship while promoting its "Harmony and Beauty" narrative [2][3][5]. Group 1: Event Participation and Cultural Representation - Wuliangye is a senior partner of the China Pavilion at the 2025 Osaka World Expo, utilizing various forms of exhibition and performance to highlight the unique qualities of Chinese liquor and traditional culture [2][3]. - The "Wuliangye Theme Day" at the Expo emphasizes the core concept of "sharing the light of civilization and a harmonious future," integrating Chinese liquor brewing wisdom into the global context [3][5]. - The exhibition area features a display that combines Sichuan's intangible cultural heritage with Wuliangye's branding, creating an engaging visual experience for visitors [3][5]. Group 2: Marketing and Global Strategy - Wuliangye has been actively expanding its international presence, having entered the Japanese market over 20 years ago and establishing various distribution channels [8][9]. - The company has launched its first overseas authorized experience restaurant in Tokyo, marking a shift from product export to cultural experience [9][10]. - The recent opening of a second authorized restaurant in Osaka aims to deepen consumer engagement through customized dining experiences that highlight Chinese liquor culture [10][11]. Group 3: Global Outreach and Brand Building - Wuliangye's "Harmony Global Tour" has reached 17 countries and regions, promoting Chinese culture and enhancing the brand's global influence [15]. - The company actively participates in major international events, such as the APEC summit and the Boao Forum, to strengthen its international brand narrative [15]. - The ongoing marketing activities, including the "Wuliangye Theme Day," aim to create immersive experiences that connect global consumers with Chinese culture [10][12].

Core Viewpoint - Wuliangye, as a senior partner of the China Pavilion at the 2025 Osaka Expo, hosted a "Wuliangye Theme Day" to showcase its unique brewing techniques and cultural heritage, promoting the value concept of "harmony and coexistence" [1][5][21] Group 1: Event Highlights - The "Wuliangye Theme Day" featured a variety of activities that highlighted the international appeal of "Da Guo Nong Xiang" (Great Country's Rich Aroma) [7] - Wuliangye presented a commemorative gift box to the China Pavilion for permanent collection, and also held a ceremony for its second overseas authorized restaurant in Osaka [3][5] - The event included immersive experiences that combined traditional craftsmanship with modern elements, showcasing the brand's confidence and inclusivity on the global stage [9][11] Group 2: Cultural Significance - The 2025 Osaka Expo's China Pavilion aims to demonstrate traditional ecological wisdom and the achievements of green development, with Wuliangye being the first Chinese liquor brand to appear [5][19] - The event utilized elements like the Yangtze River and ancient cellar mud to narrate the story of Wuliangye's heritage and its journey to the world stage [7][15] - Wuliangye's historical significance was highlighted, including its 700-year-old ancient cellar and its recognition as a national liquor, showcasing its cultural depth and global reputation [17][19] Group 3: Marketing and Global Engagement - The "Wuliangye Expo Season" marketing campaign has gained significant traction, featuring promotional activities in Osaka and Tokyo that combine fine liquor with gourmet food [21] - Wuliangye aims to connect with global consumers through various initiatives, including themed exhibitions, customized gifts, and interactive activities, reinforcing its cultural and quality confidence [21] - The brand's participation in the Expo serves as a platform for promoting cultural exchange and the value of "harmony and coexistence" on the world stage [21]

9月10日，2025年中国国际服务贸易交易会（简称"服贸会"）在京开幕，五粮液（000858）继续作为"全 球合作伙伴""指定用酒"深度参与。 本届服贸会为首钢园"一址举办"，五粮液在首钢园区设置室内外双展厅，以"产品品鉴+非遗互动+趣味 体验"沉浸式逛展模式吸引众多观众打卡体验。与会观众不仅可以深度了解"五粮秘技"，感受"五谷凝 香"，还可以用29°五粮液·一见倾心DIY一杯属于自己的鸡尾酒，体验非遗漆扇制作，多维度感受五粮液 如何创新拥抱消费新趋势，解锁消费体验新维度。 "可体验、可感知、可分享"，五粮液以全面拥抱新消费浪潮的创新姿态，精准把脉消费新趋势、迭代新 玩法，持续以服务理念升级为内核，以消费场景创新为载体，打造"逛、食、玩、享"的和美盛宴，让传 统白酒不再只是宴请桌上的社交工具，而是成为年轻人表达生活态度的载体。多年来，五粮液持续占位 国际高端平台的品牌战略，既展现了其积极融入全球服务贸易新格局的责任担当，又通过沉浸式体验让 观众近距离感受中国白酒的文化魅力。 三度牵手服贸会，以"逛食玩享"体验打破传统边界 此外，"五谷罗尼""29°Crush on 一见倾心"等鸡尾酒品鉴，让现场观众直接感受五 ...

Core Viewpoint - The 2025 China International Service Trade Fair (CIFTIS) is being held in Beijing, with Wuliangye (000858) participating as the "Global Partner" and "Designated Wine" for the third consecutive year, showcasing its commitment to innovation and consumer engagement in the evolving market landscape [1][2][9]. Group 1: Event Participation and Experience - Wuliangye has set up indoor and outdoor exhibition halls at the Shougang Park, utilizing an immersive experience model that combines product tasting, intangible cultural heritage interaction, and fun activities to attract visitors [1][2]. - The exhibition features two narrative storylines: one focusing on Wuliangye's international journey over the past 110 years, and the other showcasing the evolution of its products from the first to the eighth generation [2][3]. Group 2: Product Innovation and Youth Engagement - The newly launched 29° Wuliangye "Crush on You" has quickly gained popularity, appealing to younger consumers with its modern branding and collaboration with celebrity spokesperson G.E.M. [3][6]. - Wuliangye is actively pursuing product innovation, including the introduction of low-alcohol beverages to cater to younger demographics and international markets, enhancing its appeal among diverse consumer groups [6][7]. Group 3: Cultural Integration and Brand Strategy - Wuliangye emphasizes its cultural heritage and craftsmanship through various interactive experiences, showcasing the unique brewing techniques and historical significance of its products [3][5]. - The company is integrating its "He Mei" culture into its branding strategy, participating in high-profile international events and promoting its products through cultural and artistic collaborations [8][9]. Group 4: Market Position and Future Outlook - Wuliangye ranks 73rd in the 2025 Global Brand Value 500 list, maintaining a strong brand strength index of AAA+ [9]. - The company aims to leverage platforms like CIFTIS to further its internationalization efforts and contribute to the global service trade landscape [9].

Core Viewpoint - The 12th World Games in Chengdu, China, showcases a blend of international standards and Chinese cultural elements, with Wuliangye as a key sponsor, emphasizing the integration of sports, liquor, and culture [2][6]. Group 1: Event Overview - The Chengdu World Games, held on August 7, is the first of its kind in mainland China and aims to foster international friendship and cultural exchange [2][6]. - Wuliangye is prominently featured as the official supplier and sponsor of the "He Mei Shuang Bao Exhibition," highlighting its commitment to cultural and sporting events [2][3]. Group 2: Cultural Significance - The exhibition showcases the "Double Treasures" of Sichuan, including the giant panda and golden monkey, alongside Wuliangye's traditional brewing techniques, emphasizing ecological harmony and cultural heritage [3][4]. - The exhibition utilizes sustainable materials, reducing carbon emissions by 80% compared to traditional construction methods, and aims to create an ecological cycle by transforming exhibition materials into urban greening installations [4][9]. Group 3: Brand Strategy - Wuliangye's involvement in the World Games and previous events like the Chengdu Universiade reflects its strategy to merge Chinese liquor culture with sports, enhancing brand value and cultural resonance [6][7]. - The company has established international marketing centers and innovative dining experiences to promote Chinese liquor globally, reaching consumers in 62 countries [9]. Group 4: Future Outlook - Wuliangye plans to continue its global outreach through cultural exchange activities and collaborations with international events, aiming to enhance the global presence of Chinese liquor [9].

Core Viewpoint - The "He Mei Shuang Bao Exhibition" showcases the cultural and ecological values of China's national treasures, the giant panda and the golden monkey, in conjunction with the Wuliangye brand, emphasizing the themes of ecological protection, cultural heritage, and sports spirit in the context of the 12th World Games in Chengdu [1][2][3] Group 1: Exhibition Overview - The exhibition is part of the Chengdu World Games, taking place from August 7 to 17, and aims to promote China's commitment to ecological protection and cultural heritage [1] - It creatively integrates the themes of "Chinese national treasures" and "He Mei Wuliang" to convey the beauty of Chinese aesthetics and culture [1][2] - The exhibition features a unique design that incorporates visual elements representing the World Games and ecological themes, creating an immersive experience for visitors [1] Group 2: Technological and Ecological Innovations - The exhibition utilizes advanced green paper art technology, with all display walls and installations made from 100% recyclable paper materials, reducing weight by 75% and carbon emissions by 80% compared to traditional materials [2] - The design includes plant seeds embedded in the surfaces, allowing for transformation into urban greening installations after the exhibition, thus achieving an ecological cycle [2] Group 3: Cultural Significance and Brand Alignment - Wuliangye's cultural philosophy of "harmony and coexistence" aligns with the dual treasure culture's concept of building a community of life between humans and nature, resonating with the World Games' theme of cultural integration [3] - The exhibition features various artistic displays and products that reflect Wuliangye's cultural values and commitment to promoting harmonious development [2][3]

Core Viewpoint - The event "Long River Love: A Lifetime Commitment" is a unique marriage ceremony that combines traditional wedding customs with modern cultural tourism, showcasing the integration of Jiang River culture, ecological beauty, and the heritage of Chinese liquor through a romantic lens [1][9]. Group 1: Cultural and Tourism Integration - The event featured 52 couples exploring local attractions such as Xingwen Stone Sea and Shunan Bamboo Sea, creating a distinctive wedding tourism experience that highlights the beauty and culinary richness of Yibin [2][9]. - The "Drunken Beauty Feast" showcased local delicacies paired with Wuliangye liquor, enhancing the dining experience and appealing to both traditional and younger consumers [2][9]. Group 2: Event Activities and Engagement - Various activities, including a wedding parade and interactive installations, allowed couples to engage with Yibin's urban landscape, enhancing the romantic atmosphere and showcasing the city's cultural depth [3][7]. - The "Three Rivers Love Boat" featured interactive games and drone performances, creating a lively and memorable experience for participants [3][7]. Group 3: Brand and Cultural Significance - Wuliangye's chairman emphasized the alignment of the wedding ceremony with Yibin's city spirit and the brand's brewing philosophy, promoting values of harmony and understanding in marriage [4][9]. - The custom wedding liquor "Wuliangye: Destiny Crystal" symbolizes the couple's commitment and reflects the brand's cultural essence, merging traditional values with modern celebrations [7][9]. Group 4: Future Directions and Community Engagement - The success of the event demonstrates Wuliangye's commitment to cultural innovation and tourism development, aiming to enhance the brand's cultural value and market competitiveness [9][10]. - The event is part of the "Fourth Wuliangye Harmony Culture Festival," which includes various promotional activities to engage consumers and promote the brand's cultural narrative [12].

Group 1 - Five Star Liquor has become the first Chinese liquor brand to officially appear at the 2025 Osaka World Expo, marking its entry into a high-profile international platform [1] - The company launched its "Harmony Global Tour" from the Osaka Expo, which includes the opening of its first overseas authorized experience restaurant in Tokyo and a series of cultural exchange activities [1][8] - The brand emphasizes its commitment to showcasing Chinese culture and wisdom through its participation in the Expo, aligning with the Expo's theme of "Envisioning a Lively Future Society" [3][5] Group 2 - The Osaka Expo features 158 countries and regions, with the China Pavilion focusing on themes of "Harmony between Man and Nature" and "Sustainable Development" [3] - Five Star Liquor's traditional brewing technique, known as the "1366" process, reflects a philosophy of ecological wisdom and balance with nature, resonating with the Expo's themes [5] - The company aims to deepen its international presence and promote Chinese liquor culture through various promotional activities during the Expo [7][17] Group 3 - The company has introduced a limited-time experience store at the Expo, featuring innovative cross-border products like cocktails and white liquor coffee, targeting younger consumers [12] - Five Star Liquor's international strategy includes a focus on the Japanese market, where there is a growing demand for high-quality Chinese liquor [10][12] - The brand's participation in the Expo is part of a broader strategy to enhance its cultural outreach and engage in meaningful dialogues with global consumers [8][17] Group 4 - The company supports cultural initiatives such as the "Panda Partners Global Tour" to promote Chinese culture and the unique qualities of its products [15] - Five Star Liquor aims to create a global "community of shared prosperity" through its "Harmony Global Tour," showcasing the richness of Chinese brewing culture [13][17] - The brand's internationalization efforts are driven by a dual strategy of "cultural export and local operation," enhancing its global footprint [17]