Core Insights - The recent opening of a new West B restaurant in Nanjing has seen overwhelming customer turnout, indicating a potential recovery in consumer trust following previous controversies [1][2] - West B has implemented significant changes in food safety measures and product offerings, aiming to restore its brand image and customer confidence [3][4][9] Group 1: Store Openings and Customer Response - West B plans to open 8 new stores by the end of the year, with the Nanjing location experiencing long queues and high customer interest on its opening day [1] - The restaurant's opening day saw a peak of 109 tables waiting, with customers reporting a one-hour wait for lunch [1] Group 2: Food Safety Measures - West B underwent 78 inspections by regulatory authorities from September to early November, with no food safety violations reported [3] - The company is committed to enhancing food safety protocols, including the introduction of "sunshine kitchens" for transparent food preparation [3] Group 3: Product Adjustments - West B has shifted to preparing dishes on-site, with only a few staple items being centrally produced, thus increasing the workload for staff [4] - The company has made adjustments to its menu, including the preparation of chicken soup on-site and the use of organic ingredients [4] Group 4: Price Adjustments - West B has reduced prices on nearly 40 dishes, with some prices reverting to levels seen a decade ago, addressing consumer complaints about high costs [5][6] - Specific price reductions include the Mongolian beef steak from 149 yuan to 128 yuan and the grassland tender lamb chop from 119 yuan to 109 yuan [6][7] Group 5: Employee Compensation - Reports indicate that West B has increased employee compensation, with additional bonuses based on performance and skill levels [8] - Employees can earn between 1,500 to 2,000 yuan in bonuses monthly, alongside a base salary, reflecting a commitment to improving staff welfare [8] Group 6: Brand Recovery Strategy - West B's recent public relations efforts have been positively received, focusing on product adjustments, price reductions, and enhanced employee compensation [9] - The company is leveraging the crisis as an opportunity for brand rejuvenation, emphasizing the importance of addressing consumer feedback and concerns [9]