经历风波两个多月后，西贝正积极自救并初见成效。 近日，部分西贝门店客流回升，周末高峰时段出现等位现象，11月客流与去年同期基本持平。此前，西贝通过降价、发放代金券、优化菜品、建 设"阳光厨房"等一系列举措，逐步挽回消费者信任，不过，代金券活动结束后，消费者能否持续回流仍待观察。从风波起初的开放厨房硬气回应， 再到如今的系列整改，西贝似乎也在尝试不同角度思考挽回消费者信任。 "门店菜品都是现做，所以上菜会慢一些，周末的时候门店会更忙一些。"西贝一工作人员表示。 北京商报记者丨张天元 在业内人士看来，西贝需找准定位，通过精细化运营巩固信任、优化成本结构，摆脱对短期促销的依赖，形成长期竞争壁垒。 代 金 券 拉 动 客 流 周末傍晚近六点，西贝北京望京万象汇店内已经坐满，其中不乏带着孩子的家长，门前也陆续迎来了等位的消费者。店内靠近门口处，一位工作人 员正在片烤鸭，另一位工作人员照看着五个冒着牛肉香气的小锅。后厨中工作人员忙碌的身影透过透明玻璃映入眼帘，西贝似乎在用力强化"现 制"标签。 "门店菜品都是现做，所以上菜会慢一些，周末的时候门店会更忙一些。"西贝一工作人员表示。北京商报记者也注意到，原来桌面上的沙漏也已 ...

经历风波两个多月后，西贝正积极自救并初见成效。近日，部分西贝门店客流回升，周末高峰时段出现等位现象，11月客流与去年同期基本持平。此前，西 贝通过降价、发放代金券、优化菜品、建设"阳光厨房"等一系列举措，逐步挽回消费者信任，不过，代金券活动结束后，消费者能否持续回流仍待观察。从 风波起初的开放厨房硬气回应，再到如今的系列整改，西贝似乎也在尝试不同角度思考挽回消费者信任。在业内人士看来，西贝需找准定位，通过精细化运 营巩固信任、优化成本结构，摆脱对短期促销的依赖，形成长期竞争壁垒。 代金券拉动客流 周末傍晚近六点，西贝北京望京万象汇店内已经坐满，其中不乏带着孩子的家长，门前也陆续迎来了等位的消费者。店内靠近门口处，一位工作人员正在片 烤鸭，另一位工作人员照看着五个冒着牛肉香气的小锅。后厨中工作人员忙碌的身影透过透明玻璃映入眼帘，西贝似乎在用力强化"现制"标签。 "门店菜品都是现做，所以上菜会慢一些，周末的时候门店会更忙一些。"西贝一工作人员表示。北京商报记者也注意到，原来桌面上的沙漏也已经消失，点 单后的提示语也与上菜速度无关。 风波过去两个多月，在调改菜品、降价、发放代金券等多种举措的作用下，近日，西贝门店内 ...

Core Insights - Xibei Youmian Village has initiated a nationwide price reduction strategy to recover from the backlash caused by the "pre-made dish controversy," with an overall price cut of nearly 20% on over 30 core dishes starting from early October 2025 [2] - The price adjustments include significant reductions on popular items, such as Mongolian steak from 149 yuan to 128 yuan and grassland roasted lamb chop from 119 yuan to 109 yuan, resulting in an average customer spending dropping to around 85 yuan, nearly returning to levels seen a decade ago [2] - The controversy, sparked by criticism from Luo Yonghao regarding the quality of Xibei's dishes, led to a sharp decline in daily revenue, prompting the founder to clear his social media and focus on internal reforms [2] Strategic Measures - In addition to price cuts, Xibei has implemented several initiatives, including moving the central kitchen processing to in-store preparation, offering substantial discount vouchers, and increasing salaries for 18,000 frontline employees by an additional 500 to 2000 yuan per month [2] - The company has also introduced a "grievance award" to support employees affected by online harassment [2] Market Outlook - Industry analysts suggest that Xibei's strategy of combining price reductions with quality improvements has stabilized its customer base, but the real challenge lies in maintaining market acceptance after the promotional activities conclude [3]

Core Viewpoint - The restaurant chain Xibei has recently made headlines for its nationwide price adjustments and employee salary increases, indicating a strategic response to market feedback and consumer sentiment [1][9]. Group 1: Price Adjustments - Xibei has reduced prices on nearly 40 menu items, with discounts ranging from 5% to 20%, aiming to attract price-sensitive customers [9]. - Specific examples of price changes include: Mongolian beef steak reduced from 139 yuan to 128 yuan, small pot beef brisket from 79 yuan to 76 yuan, and lamb skewers from 9 yuan to 7 yuan [6][9]. - The average customer spending has decreased to around 80 yuan following the price cuts, which is a significant shift in their pricing strategy [11]. Group 2: Employee Salary Increases - Reports confirm that Xibei has increased employee salaries by an average of 500 yuan since last month, as part of its efforts to support staff amid negative publicity [9]. - The company has also introduced a "compensation award" for employees affected by online harassment, demonstrating a commitment to employee welfare [9]. Group 3: Customer Sentiment and Market Response - Despite the price reductions, approximately 83% of consumers still perceive Xibei's prices as expensive, indicating a challenge in rebuilding consumer trust [10]. - A survey revealed that only about 16% of consumers find the new prices reasonable, suggesting that price adjustments alone may not suffice to regain customer loyalty [10]. - The company aims to break down price barriers and reshape value perception through operational efficiency and supply chain optimization [10]. Group 4: Industry Context - Xibei's revenue reached 6.2 billion yuan in 2023, with a customer base of 37.66 million, but is facing a significant decline in performance starting in 2024, with some stores reporting daily revenue drops of 1 to 3 million yuan [11]. - The restaurant industry is currently undergoing a significant adjustment period, with nearly 3 million restaurant closures reported this year, marking a historical high [11].

Core Viewpoint - The recent crisis faced by Xibei has led to significant changes in its operations, including product adjustments, price reductions, and employee salary increases, which may indicate a recovery in consumer trust and brand reputation [2][24][25]. Group 1: Store Operations and Consumer Response - Xibei plans to open 8 new stores by the end of the year, with the recent opening of the Nanjing store attracting long queues and positive consumer response [2][3]. - The opening day of the Nanjing store saw a peak of 109 tables waiting, indicating strong consumer interest [2]. - The company has adjusted prices for nearly 40 dishes, with some prices returning to levels seen a decade ago, addressing consumer concerns about high pricing [16][19]. Group 2: Food Safety Measures - Xibei underwent 78 inspections by regulatory authorities from September to early November, with no food safety penalties reported, highlighting the company's commitment to food safety [6][8]. - The company has implemented a "Sunshine Kitchen" initiative, allowing customers to view food preparation processes live, enhancing transparency and consumer trust [6][8]. Group 3: Product Adjustments - Xibei has made significant changes to its menu, including the introduction of freshly made dishes such as chicken soup, lamb skewers, and dumplings, which are now prepared on-site [9][10]. - The company has maintained the use of organic ingredients, such as organic broccoli, while offering alternatives to customers [14]. Group 4: Employee Compensation and Morale - Reports indicate that Xibei has increased employee compensation, with additional bonuses based on performance and skill levels, leading to a more satisfied workforce [20][21]. - Employees can earn between 1,500 to 2,000 yuan in additional bonuses monthly, contributing to overall job satisfaction [21]. Group 5: Brand Recovery Strategy - Xibei's recent public relations efforts have been well-received, focusing on product adjustments, price reductions, and employee welfare, which may help restore its brand image [25][26]. - The company is seen as using the crisis as an opportunity for brand rebirth, suggesting a proactive approach to improving its operational model and consumer relations [26].

Core Insights - The recent opening of a new West B restaurant in Nanjing has seen overwhelming customer turnout, indicating a potential recovery in consumer trust following previous controversies [1][2] - West B has implemented significant changes in food safety measures and product offerings, aiming to restore its brand image and customer confidence [3][4][9] Group 1: Store Openings and Customer Response - West B plans to open 8 new stores by the end of the year, with the Nanjing location experiencing long queues and high customer interest on its opening day [1] - The restaurant's opening day saw a peak of 109 tables waiting, with customers reporting a one-hour wait for lunch [1] Group 2: Food Safety Measures - West B underwent 78 inspections by regulatory authorities from September to early November, with no food safety violations reported [3] - The company is committed to enhancing food safety protocols, including the introduction of "sunshine kitchens" for transparent food preparation [3] Group 3: Product Adjustments - West B has shifted to preparing dishes on-site, with only a few staple items being centrally produced, thus increasing the workload for staff [4] - The company has made adjustments to its menu, including the preparation of chicken soup on-site and the use of organic ingredients [4] Group 4: Price Adjustments - West B has reduced prices on nearly 40 dishes, with some prices reverting to levels seen a decade ago, addressing consumer complaints about high costs [5][6] - Specific price reductions include the Mongolian beef steak from 149 yuan to 128 yuan and the grassland tender lamb chop from 119 yuan to 109 yuan [6][7] Group 5: Employee Compensation - Reports indicate that West B has increased employee compensation, with additional bonuses based on performance and skill levels [8] - Employees can earn between 1,500 to 2,000 yuan in bonuses monthly, alongside a base salary, reflecting a commitment to improving staff welfare [8] Group 6: Brand Recovery Strategy - West B's recent public relations efforts have been positively received, focusing on product adjustments, price reductions, and enhanced employee compensation [9] - The company is leveraging the crisis as an opportunity for brand rejuvenation, emphasizing the importance of addressing consumer feedback and concerns [9]

Core Viewpoint - Xibei is undergoing significant price adjustments across its nationwide stores, with reductions ranging from 20% to 40% on various menu items, as part of efforts to recover from recent controversies and improve customer perception [1][3][9]. Pricing Adjustments - The price changes are being implemented rapidly, with staff manually updating old menus with new price tags due to the sudden nature of the adjustments [3][9]. - Specific examples of price reductions include: - Hu Ma You Stir-fried Eggs from 43 yuan to 33 yuan (23% decrease) [6]. - Small Pot Beef Brisket from 79 yuan to 76 yuan (approximately 4% decrease) [6]. - Grassland Tender Roasted Lamb Chops from 119 yuan to 99 yuan (16.8% decrease) [6]. - Mongolian Beef Steak from 139 yuan to 128 yuan [8]. - Scallion Grilled Fish from 89 yuan to 79 yuan [8]. Promotional Activities - On September 24, Xibei launched a promotional campaign called "Xibei Treats You to Dinner," offering 100 yuan dining vouchers to customers, which can be used in all Xibei stores for dine-in only [9]. - Customers have reported significant savings using these vouchers, with one instance where a bill of 302 yuan was reduced to just 2 yuan after applying three vouchers [11]. Recent Controversies - Xibei has faced scrutiny over allegations of serving pre-prepared dishes, leading to a public apology from the company acknowledging a gap between production practices and customer expectations [9][13]. - The company has also been involved in discussions regarding the authenticity of its promotional content, with some materials being removed due to backlash against customers and employees [13].

Core Viewpoint - The company Xibei has implemented significant price reductions across its nationwide stores, with discounts ranging from 20% to 40% on various menu items, indicating a strategic move to attract more customers during the upcoming National Day holiday [1] Pricing Changes - Xibei's price adjustments include a reduction of the price for Hu Ma You Stir-fried Eggs from 43 yuan to 33 yuan, a decrease of 23% [1] - In a specific Chengdu location, the price of the Small Pot Beef Brisket was reduced from 79 yuan to 76 yuan, a decrease of approximately 4%, while the price of Grassland Tender Roasted Lamb Chops dropped from 119 yuan to 99 yuan, a decrease of about 16.8% [1] - In a Beijing location, prices for various dishes were also lowered, such as Mongolian Beef Steak from 139 yuan to 128 yuan, and Scallion Grilled Fish from 89 yuan to 79 yuan [1] Confirmation of Price Reductions - Xibei has confirmed through media reports that the price reductions are indeed taking place across its nationwide stores, reflecting a coordinated effort to adjust pricing [1]