深圳商报·读创客户端记者 李佳佳 近日，餐饮连锁品牌西贝"全国门店产品降价调改""员工涨薪"的新闻冲上热搜。11月24日，记者前往西贝（深圳龙华壹方天地店）探访。 11月24日中午约12点，记者发现，位于深圳龙华壹方天地A区负一楼的西贝门店上座率约为50%，不用等位，服务还是如往常般主动热情，明厨亮灶里厨师 们正在忙碌，外卖取餐处则比较繁忙。据店员介绍，"周六日的中午和晚上，均需排队等位，平日不用。"可见网传"西贝近日客流有所回升"的消息属实。 了 A 图 1993-1 ar A - r 1 AT ! 1 o Dr 此前，有媒体报道称，受"西贝罗永浩风波"相关负面舆论影响，部分西贝门店一线员工遭遇"网暴"，一些门店甚至每天接到十几通辱骂电话，西贝为员工设 立"委屈奖"以表安慰。近日，西贝召开1.8万人员工大会，创始人贾国龙宣布将向一线员工发放500元补贴。 西贝降价后还贵不贵？还能挽回消费者的信任吗？于一社交媒体平台上，记者看到调查问卷中显示，"降价后仍觉得贵"的消费者约有83%，"西贝现在的价 格如何"这一选项，只有约16%的消费者觉得"比较合适"。 记者翻阅西贝调整后的菜单发现，大部分传统菜品有所保留，价 ...

西贝风波已经过去近2个月，期间曾有传言西贝发生闭店潮。 作者：王丹 封图：图片资料室 西贝人气爆棚，是否证明消费者信任已经被修复？ 西贝公关部对此回应表示：相关信息属实，"食安置顶"是西贝的重要战略，西贝后续会以更科 学、合规的方式开放后厨，严格依据食安新规，12月1日在全国落地"阳光厨房"，实现店店直播 后厨。 经历这次危机，西贝的基本面到底怎么样？ 西贝风波已经过去近2个月，期间曾有传言西贝发生闭店潮。11月11日西贝公关部曾对外表示西 贝年内陆续将开店8家。11月22日，西贝官方公布门店名单中的"西贝南京砂之船店"开业。据报 道，开业当日现场出现排队情况，午餐排队需1小时，最高峰排队109桌。同时，开业当日，不少 顾客发现多个菜品价格有下调，西贝降价话题也再次冲上热搜。 通过渠道了解多位西贝内部员工，努力还原一个真实的西贝现状。 食安检查：官方78次监察0处罚 食品安全是消费者长期关心的议题。西贝此次风波，本质上是人们对西贝食品安全的质疑。据西贝 食安团队了解到，风波发生后，西贝被持续举报，9月-11月上旬，西贝全国累计接受各级监管部 门检查78次，无一起食品安全处罚。 相关资料显示，西贝从2014年开 ...

西贝风波已经过去近2个月，期间曾有传言西贝发生闭店潮。11月11日西贝公关部曾对外表示西贝年内 陆续将开店8家。11月22日，西贝官方公布门店名单中的"西贝南京砂之船店"开业。据报道，开业当日 现场出现排队情况，午餐排队需1小时，最高峰排队109桌。同时，开业当日，不少顾客发现多个菜品价 格有下调，西贝降价话题也再次冲上热搜。 西贝人气爆棚，是否证明消费者信任已经被修复？ 经历这次危机，西贝的基本面到底怎么样？ 通过渠道了解多位西贝内部员工，努力还原一个真实的西贝现状。 食安检查：官方78次监察0处罚 食品安全是消费者长期关心的议题。西贝此次风波，本质上是人们对西贝食品安全的质疑。据西贝食安 团队了解到，风波发生后，西贝被持续举报，9月-11月上旬，西贝全国累计接受各级监管部门检查78 次，无一起食品安全处罚。 西贝公关部对此回应表示：相关信息属实，"食安置顶"是西贝的重要战略，西贝后续会以更科学、合规 的方式开放后厨，严格依据食安新规，12月1日在全国落地"阳光厨房"，实现店店直播后厨。 相关资料显示，西贝从2014年开始在餐饮行业内率先打造明厨亮灶，门店各档口均可直接看到菜品制作 过程。此后明厨亮灶逐步变 ...

Core Viewpoint - Xibei is undergoing significant price adjustments across its nationwide stores, with reductions ranging from 20% to 40% on various menu items, as part of efforts to recover from recent controversies and improve customer perception [1][3][9]. Pricing Adjustments - The price changes are being implemented rapidly, with staff manually updating old menus with new price tags due to the sudden nature of the adjustments [3][9]. - Specific examples of price reductions include: - Hu Ma You Stir-fried Eggs from 43 yuan to 33 yuan (23% decrease) [6]. - Small Pot Beef Brisket from 79 yuan to 76 yuan (approximately 4% decrease) [6]. - Grassland Tender Roasted Lamb Chops from 119 yuan to 99 yuan (16.8% decrease) [6]. - Mongolian Beef Steak from 139 yuan to 128 yuan [8]. - Scallion Grilled Fish from 89 yuan to 79 yuan [8]. Promotional Activities - On September 24, Xibei launched a promotional campaign called "Xibei Treats You to Dinner," offering 100 yuan dining vouchers to customers, which can be used in all Xibei stores for dine-in only [9]. - Customers have reported significant savings using these vouchers, with one instance where a bill of 302 yuan was reduced to just 2 yuan after applying three vouchers [11]. Recent Controversies - Xibei has faced scrutiny over allegations of serving pre-prepared dishes, leading to a public apology from the company acknowledging a gap between production practices and customer expectations [9][13]. - The company has also been involved in discussions regarding the authenticity of its promotional content, with some materials being removed due to backlash against customers and employees [13].

Core Viewpoint - The company Xibei has implemented significant price reductions across its nationwide stores, with discounts ranging from 20% to 40% on various menu items, indicating a strategic move to attract more customers during the upcoming National Day holiday [1] Pricing Changes - Xibei's price adjustments include a reduction of the price for Hu Ma You Stir-fried Eggs from 43 yuan to 33 yuan, a decrease of 23% [1] - In a specific Chengdu location, the price of the Small Pot Beef Brisket was reduced from 79 yuan to 76 yuan, a decrease of approximately 4%, while the price of Grassland Tender Roasted Lamb Chops dropped from 119 yuan to 99 yuan, a decrease of about 16.8% [1] - In a Beijing location, prices for various dishes were also lowered, such as Mongolian Beef Steak from 139 yuan to 128 yuan, and Scallion Grilled Fish from 89 yuan to 79 yuan [1] Confirmation of Price Reductions - Xibei has confirmed through media reports that the price reductions are indeed taking place across its nationwide stores, reflecting a coordinated effort to adjust pricing [1]