Core Viewpoint - Haidilao is transforming the dining experience by integrating hot pot with outdoor camping, aiming to create a new emotional and cultural connection through food [2][6]. Group 1: Haidilao's New Business Model - In 2023, Haidilao launched the "camping hot pot" concept, allowing customers to enjoy hot pot in outdoor settings for around 100 yuan per person, with a 50% increase in bookings during the Dragon Boat Festival [2][3]. - The camping hot pot stores are designed to accommodate various group sizes, offering different meal options and enhancing customer engagement through additional activities like fishing and karaoke [4][5]. - Haidilao's expansion into outdoor dining is characterized by a "single store, single creation" approach, allowing local managers to tailor offerings based on market insights [5]. Group 2: Industry Trends and Market Dynamics - The outdoor dining sector is experiencing significant growth, with Meituan reporting a 31.9% year-on-year increase in camping-related dining transactions for 2024, which now accounts for 70% of camping-related spending [2][7]. - The rise of outdoor dining reflects a shift in consumer preferences towards diverse and experiential dining options, driven by higher living standards and changing consumption habits [8][10]. - Competitors in the restaurant industry are also entering the "outdoor+" space, creating unique experiences that blend food with entertainment and social activities, thereby redefining growth strategies [6][7]. Group 3: Challenges and Considerations - Despite the potential of outdoor dining, challenges such as high operational costs, brand alignment issues, and weather dependencies pose risks to sustainability [2][10]. - Companies must ensure that new outdoor experiences align with their brand identity to avoid diluting brand value while also managing costs effectively [10][11]. - The future of the restaurant industry will likely involve a higher degree of integration between dining, entertainment, and social experiences, necessitating continuous adaptation to consumer demands [11].