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餐饮创新消费场景
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保留“老味道”、打造新场景|革新市场焕新后正式开门迎客
Sou Hu Cai Jing· 2025-06-18 12:59
Core Viewpoint - The renovation of the Innovation Market has transformed it into a vibrant community hub, featuring diverse dining and retail options, attracting a younger demographic and enhancing the local cultural tourism scene [1][3][7]. Group 1: Market Transformation - The Innovation Market has officially reopened after a comprehensive renovation, now featuring four main sections: JD's first 7Fresh Food Mall, the Innovation Vegetable Market, the Innovation Food Collection, and the Innovation Community Canteen [1]. - The market has upgraded existing vendor spaces while retaining food retail, dining, and fresh produce offerings, creating a cleaner and more comfortable shopping environment [3]. Group 2: Community Engagement - The Innovation Community Canteen offers a variety of affordable dining options, including stir-fried dishes and noodles, designed to serve as a "community dining table" for local residents [5]. - Additional facilities such as a cultural tourism check-in area, senior dining knowledge area, leisure charging area, and handwashing stations have been established to meet diverse consumer needs [5]. Group 3: Popularity and Social Media Impact - The market's renovation has significantly increased foot traffic, with many influencers and social media users promoting the new space, making it a trendy destination in Harbin [7]. - The new consumer experience combines traditional food offerings with modern digital dining, reflecting the dynamic evolution of the local commercial landscape [7].
餐饮业创新供给添动能
Jing Ji Ri Bao· 2025-06-17 22:20
国家统计局最新数据显示,5月份全国餐饮收入4578亿元,同比增长5.9%。全国消费市场呈现蓬勃活 力,"五一"假期、端午小长假期间,餐饮消费更是成为拉动假日经济的重要力量。 民以食为天,餐饮业是提振消费的重要抓手。今年以来,在一系列政策持续发力下,餐饮业呈现出哪些 特点?行业又是如何增加优质供给满足市场需求?面对即将到来的暑假旺季,又该如何把握发展机遇? 打造消费新场景 夏日炎炎,位于北京市西城区骡马市大街的大吉巷人潮涌动。一到饭点,餐饮门店最繁忙。方砖厂炸酱 面、阳坊涮肉、羲和烤鸭等北京地方特色餐饮门前,叫号声此起彼伏;煮叶、青山与茗、如是茶馆等茶 饮门店也人声鼎沸,座无虚席。 如是茶馆主理人车一哲介绍说:"作为街区的当头铺位,我们希望借助古院落布局呼应商圈内的各种业 态,让顾客在茶、食、器融合的空间中,有新的独特体验。" 打造"美食+美景"新场景已然成为行业改善消费体验的共识。今年"五一"期间,海底捞联合江苏南京溧 水天生桥景区推出"门票+火锅"组合套餐。游客通过线上平台预订,即可享受由专人将锅具、食材直送 露营点服务,实现"美食+美景"无缝衔接。在海底捞露营火锅北京妙峰山店,传统火锅场景延伸至户 外,顾 ...