Core Viewpoint - The ongoing dispute between Xi Bei restaurant and Luo Yonghao over the issue of pre-prepared dishes has escalated, highlighting the importance of brand reputation and consumer trust in the restaurant industry [2][36]. Group 1: Conflict Overview - Luo Yonghao criticized Xi Bei's use of pre-prepared dishes, leading to a public spat where Xi Bei's founder, Jia Guolong, labeled him as a "network black mouth" [4][9]. - The situation intensified when Jia Guolong's apology was perceived as inadequate, prompting Luo to escalate his criticism and call for transparency in Xi Bei's operations [5][14]. - Luo announced a reward for evidence of Xi Bei's pre-prepared dishes, indicating a commitment to holding the restaurant accountable [9][24]. Group 2: Xi Bei's Response and Strategy - Xi Bei's management attempted to address the crisis by holding an all-staff meeting and announcing employee bonuses, but these measures were seen as superficial [21][22]. - Jia Guolong expressed a desire to learn from successful brands like Pang Donglai, but the core issue of consumer trust regarding pre-prepared dishes remained unresolved [17][24]. - Despite efforts to demonstrate transparency, Xi Bei's attempts to showcase its kitchen operations inadvertently revealed more issues, further damaging its reputation [24][25]. Group 3: Industry Implications - The incident has sparked broader discussions within the restaurant industry, with other restaurant leaders rallying in support of Xi Bei, indicating a collective concern over consumer perceptions of pre-prepared dishes [28][31]. - The prevalence of pre-prepared dishes in the industry is significant, with over 80% of chain restaurants reportedly using them, raising questions about food safety and quality [33]. - The ongoing scrutiny of Xi Bei's practices could have lasting effects on its customer base and future IPO plans, as the brand struggles to regain consumer trust [25][34].