餐饮行业数字化

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00后大厨,真能“一饭封神”?
虎嗅APP· 2025-08-24 09:02
出品|虎嗅商业消费组 作者|李佳琪 编辑|苗正卿 题图|AI生成 "属于我们青年厨师的时代来了,我要掀翻你"。 当综艺《一饭封神》中饱受关注与争议的00后厨师"燃少"对着中国首批米其林获得者、入行40年的香港名厨邵德龙喊出这句话时,一场充满戏剧张力 的"对抗"也跃然于屏幕之上,展现出一幅餐饮行业世代更迭与理念碰撞的生动图景。 这个颇为颠覆传统印象的案例并非孤例。餐饮后厨,这个曾被 "三年砧板、五年灶台" 铁律统治的生态,曾浓缩了传统行业的管理密码:师徒尊卑、经 验至上、口传心授。但随着 00 后主厨们的加入,传统生产关系正在被数字时代重构:他们用数据替代手感、用项目组打破尊卑金字塔、用可晒性重新 定义菜品价值… 中国饭店协会 2024 年报告显示,全国 18—24 岁的厨师长占比 6.8%,比 2020 年翻了三倍。曾经被视为"孩子"的一代接过前辈的锅铲开始掌勺,他们 不再是传统印象中"脑袋大脖子粗"的伙夫形象,而是带着鲜明的时代烙印,逐渐成为餐饮企业后厨的中坚力量。 但在公众印象中仍然带着稚嫩烙印的他(她)们,真能如燃少喊出的口号般"掀翻"前辈们打下的江山吗? 当00后走入后厨 三年前,23岁的陈墨放弃海外 ...
00后大厨,真能“一饭封神”?
Hu Xiu· 2025-08-24 08:03
Core Insights - The rise of the post-00s chefs represents a significant shift in the culinary industry, challenging traditional hierarchies and management styles [1][2][12] - The integration of technology and data-driven approaches is redefining kitchen operations, moving away from traditional methods based on experience and intuition [4][5][10] - The new generation of chefs emphasizes creativity, social media engagement, and customer experience, reshaping the definition of what constitutes a good dish [6][8][12] Group 1: Industry Transformation - The proportion of chefs aged 18-24 has increased to 6.8% in 2024, tripling since 2020, indicating a generational shift in the culinary workforce [1] - Traditional kitchen hierarchies are being dismantled, with younger chefs implementing project-based team structures instead of rigid hierarchies [2][10] - The culinary innovation approach has evolved from classic replication to cross-disciplinary reimagining, incorporating elements from various cuisines and modern techniques [6][10] Group 2: Technological Integration - Chefs are utilizing smart kitchen management systems to track ingredient usage and optimize procurement, moving away from reliance on traditional sensory methods [4][5] - Data analytics is being employed to enhance menu development and operational efficiency, with real-time data monitoring becoming standard practice [4][11] - The use of social media and digital platforms is crucial for marketing and customer engagement, with dishes designed to be visually appealing and shareable [8][12] Group 3: Cultural Shift - The new generation of chefs values emotional well-being and team dynamics, incorporating practices like "emotion check-ins" to foster a supportive work environment [5][11] - There is a notable shift in the perception of authority, with younger chefs gaining respect through creativity and efficiency rather than seniority [10][12] - The culinary landscape is increasingly influenced by consumer preferences for experiences and storytelling, leading to innovative dish concepts that resonate with modern diners [6][8]