高净值人群

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“高净值”准入门槛 600万金融净资产
Nan Fang Du Shi Bao· 2025-08-12 23:10
Core Insights - The report from Hurun Research Institute indicates that high-net-worth individuals have increased their focus on health by nearly 10% and the importance of "money" has risen by 15% over the past four years, reflecting a rational choice for "cash flow safety" [3] - The path to becoming a private banking VIP is becoming increasingly steep, as the wealth threshold continues to rise and the composition of high-net-worth individuals becomes more complex [3][4] - Transitioning from "earning quick money" to "managing money well" involves a significant upgrade in wealth thinking and asset management strategies [3][7] Wealth Thresholds - The entry threshold for private banking clients is generally set at 6 million yuan, with some banks raising it to 8 million or even 10 million yuan [5][6] - As of January 1, 2024, there are approximately 2.066 million high-net-worth families in China, with 1.089 million families having investable assets exceeding 10 million yuan [5] Wealth Management Strategies - High-net-worth individuals differ from the affluent in their risk tolerance, income sources, and focus on wealth transfer and global asset allocation [7][8] - Achieving high-net-worth status requires not just an increase in asset value but also a comprehensive upgrade in wealth management philosophy and practices [8][11] Investment Approaches - High-net-worth individuals employ a "wealth lighthouse model" that categorizes wealth stages into "wealth creation," "wealth preservation," and "wealth transfer," each requiring different asset allocation strategies [9] - Global asset allocation is crucial for high-net-worth individuals to enhance value over time and mitigate risks through diversified investments [10] Evolving Wealth Mindset - The shift from millionaires to high-net-worth individuals necessitates a clearer understanding of wealth stages, systematic asset allocation, and a long-term wealth management perspective [11] - The ultimate goal of wealth management transcends mere numerical growth, aiming instead for a life characterized by control, security, and freedom [11]
100万存款是终点还是起点?读懂高净值人群的游戏规则
Nan Fang Du Shi Bao· 2025-08-08 07:51
第七期 所谓高净值人群,一般指资产净值较高、可投资资产(尤其是金融资产)规模较大的人群。在银行体系 中,600万元人民币的金融净资产是普遍认可的"高净值"门槛。根据2011年发布的《商业银行理财产品 销售管理办法》,达到此标准的客户,可被纳入私人银行服务体系。事实上,当前多数商业银行的私人 银行客户门槛仍以600万元为基准,部分银行则达到800万甚至更高门槛。例如招商银行,其私人银 行"入门票"已提高至1000万元,且不包括房产等固定资产。在此基础上,资产超过1000万元的家庭也被 视为高净值家庭。 预订私人飞机、南极旅行、名医就诊、定制演唱会、海外医美——伴随高端稀缺定制服务的花样翻新, 高净值人群逐渐成为中国经济转型的风向标。 日前,胡润研究院的《高净值人群消费心态及行为研究报告2025》显示,该群体四年来对健康重视度增 长近10%,"金钱"重要性更同比上升15%,这折射了当下"现金流安全"的理性选择。 想跻身私人银行VIP,这趟"财富马拉松"到底有多长?近年来,伴随经济发展和居民理财意识的提升, 越来越多人群正在积累起百万资产,迈入大众富裕阶层。然而,站上这道门槛之后,向上的路径却开始 变得陡峭——在高 ...