Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36-40 (U40) and above 45 years old favor video accounts [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most popular, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 years old predominantly use Doubao [3]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Dongfang Caifu and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - For the U25 age group, over 70% use Xiaohongshu and Douyin as their primary information sources, while U40 and individuals over 45 prefer video accounts. Professional investment software like Dongfang Caifu, Wind, and Tonghuashun are more popular among U35 and U40 demographics [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. The U25 group primarily uses ChatGPT, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 prefer Doubao [3]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36 to 40 (U40) and above 45 years old favor video accounts [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most popular, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 years old predominantly use Doubao [3]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36-40 (U40) and above 45 years old favor video accounts [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most popular, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 years old predominantly use Doubao [3]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36-40 (U40) and above 45 years old favor video accounts. Professional investment software like Eastmoney, Wind, and Tonghuashun are more popular among individuals aged 31-35 (U35) and U40 [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most frequently used, while DeepSeek is preferred by U30, U35, U40, and U45 age groups. Individuals over 45 years old primarily use Doubao [3]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36-40 (U40) and above 45 years old favor video accounts [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most popular, while DeepSeek is favored by U30, U35, U40, and U45 age groups. Individuals over 45 years old predominantly use Doubao [3]

Group 1 - The average living area of high-net-worth individuals in China is 205 square meters, with an average of 4.1 people living in the household. They sleep an average of 6.7 hours per day and engage in over 2 hours of exercise weekly. The U25 demographic prefers fitness, while the U40 demographic enjoys golf. They spend an average of 6.3 days per month with family, favoring Cantonese cuisine for family meals and Japanese cuisine for dining with friends [1] - High-net-worth individuals have an average of 21 vacation days per year, traveling abroad an average of 5 times in the past year, including 2.1 times for leisure and 2.9 times for business. They work an average of 45 hours per week and travel for work 6.9 days per month. The most favored overseas cities are Hong Kong, Singapore, and New York City [1] - The average number of romantic partners before marriage for surveyed high-net-worth individuals is 5, while ultra-high-net-worth individuals average 6 partners [1] Group 2 - The preferred gifts for men have shifted from watches and high-end liquor to electronic products, while cosmetics remain the top choice for women. There is a significant rise in interest for experiential consumption and traditional Chinese medicine therapies. Enthusiasm for traditional luxury brands has declined, with a growing preference for Huawei's electric vehicles [2] - In terms of investment direction for the coming year, gold ranks first, followed by overseas investments such as US and Hong Kong stocks, funds, and insurance. The average proportion of overseas assets in investable assets is 15%, a slight decrease of 1.1%. Hong Kong remains the primary investment destination, followed by the US. Ultra-high-net-worth individuals have a 26% overseas asset proportion, while those with investable assets over 50 million have a 30% overseas asset proportion [2] - The most admired figures among high-net-worth individuals include parents, Elon Musk, Jack Ma, Warren Buffett, Lei Jun, Duan Yongping, and Steve Jobs. The song that has recently moved them the most is Faye Wong's "The World Gave Me," along with other popular songs [2] Group 3 - Over 70% of the U25 demographic uses Xiaohongshu and Douyin as their primary information sources, while the U40 and individuals over 45 prefer using video platforms. Professional investment software is mainly used by the U35 and U40 demographics. The top three financial bloggers followed by high-net-worth individuals are Wu Xiaobo Channel, Xiao Lin Says, and Ren Zeping [3] - The most commonly used AI assistants among surveyed high-net-worth individuals are DeepSeek and Doubao. The U25 demographic primarily uses ChatGPT, while DeepSeek is favored by U30, U35, U40, and U45 demographics. Individuals over 45 prefer using Doubao [3]

Core Insights - The report reveals the evolving lifestyle, consumption habits, and brand preferences of China's high-net-worth individuals (HNWIs) [1][3] - The report is the 22nd edition by Hurun Research Institute, aiming to provide insights into the quality of life among HNWIs in China [1] Group 1: Demographics and Lifestyle - The average living area for HNWIs in China is 205 square meters, with an average of 4.1 residents per household [2] - HNWIs average 6.7 hours of sleep per day and engage in over 2 hours of exercise weekly, with hiking and running being the most preferred activities [2] - They spend an average of 6.3 days per month with family, favoring Cantonese cuisine for family meals and Japanese cuisine for dining with friends [2] Group 2: Consumption and Spending Habits - HNWIs plan to reduce material consumption by 10% and increase service experience consumption by 12% in the coming year [2] - 75% of HNWIs are considering self-education or further studies, with younger individuals leaning towards MBA programs and older individuals favoring online learning platforms [2] - The average annual vacation days for HNWIs is 21, with an average of 5 international trips in the past year, including 2.1 for leisure and 2.9 for business [2] Group 3: Investment Preferences - The top investment direction for HNWIs in the coming year is gold, followed by overseas investments such as U.S. and Hong Kong stocks, funds, and insurance [2] - On average, overseas assets account for 15% of their investable assets [2] - The average age at which HNWIs plan for their children to study abroad is 16 years [2] Group 4: Market Insights - The report highlights a shift towards experience-based consumption among HNWIs, emphasizing emotional satisfaction and experiential value in areas such as health management, education, entertainment, travel, and investment [3] - The number of high-net-worth families in China exceeds 2 million, with the Yangtze River Delta region accounting for 30% of this demographic [3] - The report is based on a survey of over 11,000 high-net-worth individuals in China, making it the largest study of its kind globally [3]

Wealth Characteristics - The survey covered 470 high-net-worth individuals in China, with an average family total asset of 61 million yuan and an average investable asset of 23 million yuan. Wealth sources include investments (28%), salary (22%), business dividends (21%), inheritance (16%), and rental income (13%) [4] - 78% of respondents are from first-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen), with an average age of 36 years, and a gender distribution of 47% male and 53% female. 26% of respondents have "very high confidence" in the Chinese economy, while 59% have "some confidence" [6] Investment and Self-Improvement - The most favored method for self-improvement among high-net-worth individuals is reading books/professional journals (20%), followed by online learning platforms (15%) and MBA/EMBA/DBA courses (13%) [8] - 61% of high-net-worth individuals frequently use Xiaohongshu for information, surpassing Douyin by 13 percentage points. The top three financial bloggers followed are Wu Xiaobo Channel (38%), Xiao Lin Says (23%), and Ren Zeping (17%) [10] Future Investment Directions - In the coming year, high-net-worth individuals plan to increase investments in gold, overseas investments, funds, and insurance, with net growth intentions of 15% for gold, 7% for overseas investments, and 6% for both funds and insurance. There is a clear inclination towards increasing investments overall [13] - Conversely, there is a net decrease intention of 21% for real estate investments, 10% for art and collectibles, and 3% for A-shares [14] Basic Consumption Trends - The top three categories of planned increased spending for the coming year are travel, health and wellness, and children's education [18] - Over half of high-net-worth individuals plan to reduce spending on daily luxury goods, indicating a more rational and pragmatic consumption mindset [21] - The average expected reduction in material consumption for high-net-worth families is 242,000 yuan, with specific reductions in watch (123,000 yuan), collectibles (86,000 yuan), and jewelry (55,000 yuan) spending [22] Consumption Characteristics - There is a significant decline in enthusiasm for high-end brands, dropping by 12 percentage points, while interest in practical clothing (focused on comfort, not brand) has risen by 14 percentage points [25] - Interest in alcoholic beverages has decreased, with 18% of respondents indicating they do not drink alcohol. Among preferred alcoholic beverages, baijiu remains the most popular (19%), followed by whiskey and wine (16% each) [27] Health Management - The overall satisfaction score regarding health management across five aspects (exercise, nutrition, sleep, emotional well-being, preventive healthcare) is 7.8 [33] - 81% of respondents have a weekly exercise plan, with 57% planning to exercise for over 2 hours weekly [36] - 68% of respondents undergo regular health check-ups, and 31% visit wellness centers for specialized care [37] Leisure Activities - The most favored leisure activity among high-net-worth individuals is travel (32%), followed by food (21%) and family activities [42] - The average number of international trips taken in the past year is 2.1, with Sanya, Yunnan, and Xinjiang being the top domestic travel destinations [49]

Group 1 - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [2] - Among high-net-worth individuals, 32% regularly watch WeChat Video Accounts, while 24% frequently use Bilibili. Other platforms like Eastmoney and Zhihu have engagement levels exceeding 20%, with Tonghuashun and Wind gaining 14% [2] - Over 70% of individuals aged 25 and under (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 36-40 (U40) and above 45 years old favor video accounts. Professional investment software like Eastmoney, Wind, and Tonghuashun are more popular among individuals aged 31-35 (U35) and U40 [2] Group 2 - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao. For the U25 age group, ChatGPT is the most frequently used, while DeepSeek is preferred by U30, U35, U40, and U45 age groups. Individuals over 45 years old primarily use Doubao [3]