跨省游以4至7天行程为主流，飞机团与动车团比例接近1:1，一家一团小包团出游数量同比上涨明显，东北、云南、贵州、四 川、广西、华东、湖北、甘肃、福建、山东等目的地排名靠前。值得一提的是，大部分团队都对除夕年夜饭团餐进行了升级， 如"四川、峨眉乐山、成都双飞5天"就安排成都鸳鸯火锅川味团年饭，用脆爽的口感和辛辣的刺激让游客体验四川人过年氛围。 自1999年黄金周制度落地以来，我国首个长达9天的春节长假今日（2月15日，农历腊月廿八）正式拉开帷幕，悠长假期点燃全 民出游热情，广东旅游市场迎来客流井喷，来粤旅游、出境、出省、省内周边出游、景区游览等旅游消费场景同步升温，处处 洋溢着喜庆的新春氛围。据 岭南控股 （000524）旗下广之旅数据显示，亲子游、民俗游、避寒游成为假期首日游客主流出行选 择，凭借独特岭南文化、别样年味及舒适气候等特点，今年外省来粤旅游团数量增长明显，"请到广东过大年"品牌效应得到持 续释放，并呈现进一步定制化、精品化趋势。 广之旅董事长、总裁邬琛表示，旅行社倡导广大游客在长假畅玩期间践行文明旅游理念，做到合理避峰出游、遵守公共秩序， 爱护文物古迹与生态环境，不乱扔垃圾、不攀折花木，尊重各地民 ...

Core Insights - Lushan tourism is experiencing significant growth, with visitor numbers exceeding 19.5 million from January to October, representing a nearly 28% year-on-year increase [1] - The transformation in Lushan tourism is driven by a deep internal reform aimed at enhancing service quality and innovating tourism products, aligning with national economic development goals [1][3] Group 1: Service Enhancements - Lushan has implemented various small yet impactful services, such as free ginger tea and warm clothing rentals, which contribute to a positive visitor experience [1] - The establishment of a permanent service team at scenic spots and the introduction of amenities like shaded seating and complimentary refreshments during peak times have improved visitor comfort [2] - Enhanced facilities, including clean restrooms with free supplies and service stations offering hot water and charging, have optimized the overall visitor experience [2] Group 2: Innovative Tourism Products - Lushan is shifting from merely showcasing scenery to providing immersive experiences, with features like light effects in autumn foliage and interactive NPCs enhancing visitor engagement [3] - New entertainment options, such as KTV bars and modern dining establishments, are being introduced to attract a diverse range of tourists [3] - The local government aims to elevate Lushan's tourism to a world-class level, focusing on high-end and quality-driven development while promoting the "Lushan Tianxia You" tourism brand [3]