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中金2026年展望 | 保险:再迎黄金时代
中金点睛· 2025-12-08 23:37
Core Viewpoint - The life insurance industry is expected to enter a new growth cycle by 2026, driven by improved liability trends and a return to growth-oriented valuation logic for high-quality companies [2][3][8]. Group 1: Life Insurance Trends - Five key trends in the life insurance industry are anticipated: 1) Continued rapid growth of new business, embracing "deposit migration" and a "new era of health insurance"; 2) Further reduction in the rigid costs of new business, enhancing its value proposition; 3) Diversification in new business product structures, with significant optimization in quality companies; 4) Upward migration of customer tiers, prompting upgrades in operational models and talent; 5) Concentration of competition among companies with strong life insurance operational capabilities [3][8][9]. - The "deposit migration" phenomenon is expected to become more pronounced, with savings-type insurance products gaining traction in a low-interest-rate environment, providing a more attractive yield compared to bank deposits [9][11]. - The health insurance sector is projected to recover, with new business premiums returning to growth by 2026, supported by policy reforms and the removal of operational bottlenecks [11][41]. Group 2: Financial Insurance Insights - The property and casualty insurance sector is expected to see stable growth in auto insurance premiums, with head companies optimizing their business structures to improve underwriting profitability [33][35]. - Non-auto insurance is anticipated to experience moderate growth, with health insurance emerging as a significant growth driver, particularly in light of ongoing regulatory reforms [40][41]. - The industry is positioned to replicate successful overseas expansion strategies seen in Japan's insurance sector during the 1980s, leveraging China's Belt and Road Initiative and the growing overseas presence of Chinese enterprises [44][46]. Group 3: Hong Kong Life Insurance - The life insurance business in Hong Kong is expected to regain investment appeal as foreign attitudes towards Chinese assets shift, coinciding with a new growth phase in the mainland insurance market [4][50]. - The competitive landscape is likely to favor high-quality Hong Kong insurers, as they adapt to the evolving dynamics of the mainland market and capitalize on upward customer migration trends [51].