高性能汽车风险

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小米,再不反思就晚了
虎嗅APP· 2025-10-14 00:08
Core Viewpoint - Xiaomi is facing significant challenges following a fatal traffic accident involving its SU7 Ultra model, raising concerns about the safety and responsibility of its vehicles [2][3][5]. Group 1: Accident Details - The accident occurred on October 13, 2025, in Chengdu, with the driver suspected of being under the influence of alcohol [3]. - The driver exhibited reckless behavior prior to the accident, including speeding and unsafe maneuvers [4]. - The vehicle collided with another car and subsequently with a green belt, leading to a fire that resulted in the driver's death [4]. Group 2: Responsibility and Implications - The accident's responsibility lies primarily with the driver, regardless of the alcohol factor, highlighting the need for Xiaomi to reassess its operational strategies [5]. - Unlike previous incidents involving smart driving, Xiaomi's direct responsibility in this case is less pronounced, but the frequency of accidents involving Xiaomi vehicles indicates a pressing need for strategic adjustments [5]. Group 3: Performance and Target Demographics - The SU7 Ultra has been marketed heavily on performance, achieving notable track times, which aligns with Xiaomi's branding in consumer electronics [8][10]. - The vehicles are positioned as affordable performance options, appealing particularly to younger consumers, with a significant percentage of users being under 35 years old [11][12]. - This demographic, characterized by shorter driving experience, poses a risk when combined with high-performance vehicles, leading to dangerous driving behaviors [12]. Group 4: User Behavior and Company Response - Users have reported engaging in risky driving practices, such as drifting, which raises safety concerns [12]. - Xiaomi attempted to implement restrictions on high-performance usage through an OTA update, but faced backlash from users, leading to the retraction of the initiative [15][16]. - The company's strategy of appealing to a younger, performance-oriented market may inadvertently contribute to unsafe driving practices [17]. Group 5: Market Position and Future Strategy - Xiaomi's entry into the automotive market has been marked by aggressive strategies, but the recent incidents suggest a need for a more cautious approach [19]. - The company must balance its innovative drive with the inherent risks of the automotive industry, which differs significantly from consumer electronics [19]. - To maintain its reputation and ensure safety, Xiaomi should adopt a more conservative strategy in product development and marketing [19].
小米,再不反思就晚了
Hu Xiu· 2025-10-13 20:12
小米,再次陷入了"大麻烦"中:2025年10月13日凌晨3时16分左右,四川成都天府大道仁寿视高段发生一起涉及小米SU7 Ultra的交通事故,驾驶员不幸遇 难。 回顾小米SU7和SU7 Ultra的整个上市历程,"性能"一直是非常重要的标签。 1. 当事小米SU7 Ultra在事故前的驾驶行为莽撞且不安全,包括十字路口左拐漂移,在最右侧车道超速行驶; 2. 车辆在超速状态下先与另一辆轿车(疑似是出租车)发生碰撞,然后再次与绿化带发生碰撞,随后翻滚至对向车道并起火; 3. 碰撞之后,路人发现有人员被困,多名路人主动参与救援,徒手或用工具尝试拉开车门、撞击车窗,也有车主尝试用二氧化碳灭火器控制火势,但最 终火势仍越来越大直至失控,路人被迫撤离。 中国新能源车能够在欧美性能车的"大本营"战胜燃油车,其价值绝对毫无疑问,图自小米 事故画面太过惨烈不放原图,今早网友拍摄的事故现场,粉碎的路牙子大概率就是导致起火自燃的原因。图自网友 得益于现场的多位目击者和成都公安今天下午公示的信息,事故的发生过程已经比较清晰: 值得重点注意的是,成都交警的通报中特别提到了"经检测,SU7 Ultra的驾驶员涉嫌酒后驾驶机动车",大概 ...