高端文旅跨界
Search documents
太仓阿尔卑斯国际度假区携手比亚迪集团,引领冰雪度假新体验
Sou Hu Wang· 2025-12-18 09:00
Core Viewpoint - The strategic cooperation between Fosun and BYD aims to enhance the experience of snow vacation through a combination of resources and innovative services, marking a significant milestone for both companies in the tourism and automotive sectors [1][9]. Group 1: Strategic Partnership - Fosun Tourism Group and BYD signed a long-term strategic cooperation memorandum to leverage their strengths in creating a new high-end tourism experience [1][3]. - The partnership focuses on integrating travel and vacation services, enhancing customer experiences, and expanding membership benefits [10][12]. Group 2: Business Performance - The Taicang Alps International Resort, a key component of Fosun's strategy, has welcomed over 2 million visitors and generated over 500 million yuan in revenue since its opening in October 2023 [5]. - The resort's core project, the Alps Snow World, has achieved a peak daily visitor count of over 5,000, with plans for further expansion and upgrades [5]. Group 3: Industry Leadership - BYD is recognized as a leader in the electric vehicle industry, being the first company globally to surpass 10 million units in electric vehicle sales [7]. - The collaboration aims to connect high-quality travel experiences with smart technology, promoting a new lifestyle that emphasizes both travel and sustainability [7][14]. Group 4: Future Outlook - The partnership is expected to explore new models of cross-industry integration, enhancing vacation modes, smart travel experiences, and shared membership benefits [14]. - Both companies aim to create a more diverse and high-quality vacation experience, contributing to a better quality of life for their customers [14].