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复星牵手汽车巨头 引领“出行+度假”新生态
Group 1 - The core viewpoint of the collaboration between Fosun Tourism Group and BYD is to create a win-win ecosystem focusing on "travel + vacation" through ecological interconnection, product innovation, and global expansion [1][2] - The strategic partnership aims to leverage both companies' strengths in green travel, smart manufacturing, tourism, and family consumption ecosystems to develop a comprehensive brand matrix [2] - Fosun Tourism will introduce BYD's flagship models across various destinations, including Club Med Mediterranean, Sanya Atlantis, and Taicang Alps International Resort, to enhance vacation experiences through customized travel routes [3] Group 2 - The collaboration will enable both companies to empower each other globally, facilitating international operations and market expansion [3] - The CEO of Fosun emphasized the alignment in user ecosystems and globalization strategies, noting that the competition in tourism is shifting towards richer and more immersive experiences [3] - This partnership is expected to enhance the overall quality of user experiences during travel and lead to breakthroughs in membership operations, product innovation, and ecosystem co-construction [3]
太仓阿尔卑斯国际度假区携手比亚迪集团,引领冰雪度假新体验
Sou Hu Wang· 2025-12-18 09:00
Core Viewpoint - The strategic cooperation between Fosun and BYD aims to enhance the experience of snow vacation through a combination of resources and innovative services, marking a significant milestone for both companies in the tourism and automotive sectors [1][9]. Group 1: Strategic Partnership - Fosun Tourism Group and BYD signed a long-term strategic cooperation memorandum to leverage their strengths in creating a new high-end tourism experience [1][3]. - The partnership focuses on integrating travel and vacation services, enhancing customer experiences, and expanding membership benefits [10][12]. Group 2: Business Performance - The Taicang Alps International Resort, a key component of Fosun's strategy, has welcomed over 2 million visitors and generated over 500 million yuan in revenue since its opening in October 2023 [5]. - The resort's core project, the Alps Snow World, has achieved a peak daily visitor count of over 5,000, with plans for further expansion and upgrades [5]. Group 3: Industry Leadership - BYD is recognized as a leader in the electric vehicle industry, being the first company globally to surpass 10 million units in electric vehicle sales [7]. - The collaboration aims to connect high-quality travel experiences with smart technology, promoting a new lifestyle that emphasizes both travel and sustainability [7][14]. Group 4: Future Outlook - The partnership is expected to explore new models of cross-industry integration, enhancing vacation modes, smart travel experiences, and shared membership benefits [14]. - Both companies aim to create a more diverse and high-quality vacation experience, contributing to a better quality of life for their customers [14].