Core Insights - The price of Feitian Moutai has dropped to 1499 yuan, reflecting a significant shift in the high-end liquor market, where previously this price would have sparked a buying frenzy [1][3] - Current market conditions suggest that 1499 yuan may not be a "bottom-buying opportunity," as the wholesale price for Feitian Moutai has decreased to 1640 yuan per bottle, with retail prices falling below 1900 yuan [3][5] - The decline in Moutai's price is indicative of a broader cooling trend in the high-end liquor market, with other brands like Wuliangye also experiencing price drops [5][7] Market Dynamics - The average price of Wuliangye's eighth generation has fallen to 902 yuan, and other mid-to-high-end liquors are also seeing significant price reductions, contributing to a nationwide decline in liquor prices [5] - Moutai's price adjustments are influenced by changes in market supply and demand, as well as the company's channel reforms, which have increased direct sales to 43%, reducing the profit margins for distributors [5][7] - The previous high prices of Moutai included excessive brand premiums, and as the market normalizes, it is expected that prices will continue to adjust downward [5] Consumer Perspective - The current price drop is beneficial for ordinary consumers, allowing them to purchase Moutai at a more accessible price compared to the previous 3000 yuan per bottle [7] - Consumers are encouraged to focus on actual consumption needs rather than succumbing to brand premiums, with the suggestion to wait before making purchases as prices may continue to fluctuate [7] - The expectation is for liquor companies like Moutai and Wuliangye to adopt more reasonable pricing strategies, making their products more affordable for the general public, which would signify a mature market [7]