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手机毛利率下滑,小米调整手机年度销量目标
第一财经· 2025-08-19 16:46
Core Viewpoint - Xiaomi Group reported a significant increase in revenue and net profit for Q2 2025, indicating strong growth despite challenges in the smartphone segment [3][4]. Financial Performance - Xiaomi Group's revenue for Q2 2025 reached 116 billion RMB, a year-on-year increase of 30.5% [3]. - The adjusted net profit for the same period was 10.8 billion RMB, reflecting a year-on-year growth of 75.4% [3]. - The gross profit for the smartphone segment was 5.22 billion RMB, with a gross margin of 11.5%, down from 12.1% in the previous year [3][4]. - IoT and lifestyle products generated a gross profit of 8.72 billion RMB, with a gross margin of 22.5%, up from 19.7% year-on-year [3]. - Internet services revenue was 6.86 billion RMB, with a gross margin of 75.4%, slightly down from 78.3% [3]. Segment Performance - Smartphone revenue decreased by 2.1% year-on-year to 45.5 billion RMB, attributed to a decline in average selling price (ASP) in overseas markets [4]. - IoT and lifestyle products saw a revenue increase of 44.7% year-on-year, reaching 38.7 billion RMB [4]. - Internet services revenue grew by 10.1% year-on-year to 9.1 billion RMB [4]. - The innovative business segment, including smart electric vehicles and AI, generated 21.3 billion RMB in revenue, with a loss of 300 million RMB [4]. Market Outlook - The smartphone market is expected to experience zero or minimal growth, leading Xiaomi to revise its sales target for the year to approximately 175 million units [5]. - The company aims to optimize product structure and improve ASP in response to market conditions [5]. - Xiaomi's R&D investment for the quarter was 7.8 billion RMB, a year-on-year increase of 41.2%, with an expected total investment of 30 billion RMB for the year [6].
手机毛利率下滑,小米调整手机年度销量目标
Di Yi Cai Jing· 2025-08-19 15:22
Core Viewpoint - Xiaomi Group reported a strong revenue growth of 30.5% year-on-year for Q2, driven by IoT and lifestyle products, despite a slight decline in smartphone revenue [2] Financial Performance - Q2 revenue reached 116 billion RMB, with a net profit of 10.8 billion RMB, marking a 75.4% increase year-on-year [2] - Smartphone revenue was 45.5 billion RMB, down 2.1% year-on-year, attributed to a decrease in average selling price (ASP) in overseas markets [2] - IoT and lifestyle products generated 38.7 billion RMB, showing a significant growth of 44.7% year-on-year [2] - Internet services revenue was 9.1 billion RMB, up 10.1% year-on-year [2] - Revenue from innovative segments, including electric vehicles and AI, totaled 21.3 billion RMB, with a loss of 300 million RMB [2] Margin Analysis - The gross margin for smartphones decreased from 12.1% in the previous year to 11.5% in Q2, influenced by increased promotional activities and competition [2][3] - The company anticipates a recovery in smartphone gross margin in Q4, focusing on high-end products and investments in chips, operating systems, and AI [3] Market Outlook - The overall smartphone market growth is expected to be flat or minimal, leading Xiaomi to revise its sales target to approximately 175 million units for the year [3] - The company emphasizes optimizing product structure and improving ASP in response to market conditions [3] R&D Investment - R&D expenditure for Q2 was 7.8 billion RMB, a 41.2% increase year-on-year, with an expected total investment of 30 billion RMB for the year [4] - Cash and cash equivalents decreased from 39.336 billion RMB to 36 billion RMB year-on-year [4]