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酒店摆摊的B面:夫妻店受影响,超市熟食区告急
投中网· 2025-08-14 09:37
Core Viewpoint - The high-end dining industry is undergoing a significant transformation as luxury hotels are adopting street food models to adapt to market pressures and changing consumer behaviors [5][11][23]. Group 1: Industry Changes - High-end restaurants are breaking the traditional rule of maintaining distance from the mass market, engaging in street food sales to attract local consumers [7][8]. - This trend is evident across various cities in China, with hotels offering affordable dishes that leverage their brand reputation for quality [10][17]. - The shift from high-priced dining to more accessible food options reflects a broader change in consumer attitudes towards value and quality [16][18]. Group 2: Market Pressures - The restaurant industry is facing increasing pressure, with June's dining revenue at 4,708 billion, showing only a 0.9% growth, and a decline in revenue from high-end dining establishments [15][14]. - High-end hotels, traditionally resilient, are now struggling due to reduced business from corporate events and weddings, leading to a significant drop in their primary revenue sources [13][15]. - The number of five-star hotels in China has decreased from 850 to 736 between 2020 and 2024, indicating a shrinking market for luxury dining [15][14]. Group 3: Competitive Landscape - The entry of hotels into the street food market poses a direct threat to local eateries, as they can offer similar products at competitive prices due to their resources [20][21]. - Supermarkets are also feeling the impact, with a noticeable decline in sales attributed to the appeal of freshly prepared meals from hotels [21][20]. - The shift in consumer habits towards hotel food options is changing the dynamics of community dining, potentially leading to a decline in supermarket visits [22][21]. Group 4: Future Implications - The trend of high-end hotels selling affordable food is not just a temporary adjustment but signifies a fundamental shift in the business model of the dining industry [11][23]. - This transformation may lead to broader implications for the retail and service sectors, as the competitive landscape continues to evolve [23][22]. - The pressure on traditional dining establishments and supermarkets could result in increased vacancy rates and declining rental incomes in commercial real estate [22][23].