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桃园眷村官宣上海利园店回归,“快捷+性价比”仍为早餐场景核心诉求
Cai Jing Wang· 2025-07-11 09:29
时隔近一年半再度更新微信服务号,桃园眷村在最新推文中表示"好久不见","桃园眷村又回来了"。 近日,桃园眷村在服务号中官宣通过上海利园店回归,引发网友热议。据该店工作人员表示,上海利园店并非品牌立 足新址的拓展,而是此前由于外部因素影响关闭后,再次重新开业。 据大众点评商户页面,当前桃园眷村上海利园店营业时间为07:00-21:00。但早在品牌官宣回归的推文发布时间约两 周前,便有消费者打卡评价称,该店已开启试营业,且试营业期间另推出菜品8.8折活动。截至目前,桃园眷村利园店 在大众点评上评价已达40余条。 值得注意的是,老牌的"四大金刚"仍是利园店主打产品,据网友所摄店内菜单板图片,品牌单份豆浆、冰浆、米浆价 格主要集中在8至14元不等,"眷村安心油条"、"渣渣灰霜糖油条"分别为8元及10元,单个饭团按照口味区分则售价16 元至22元,饼系列产品主要在18元至25元区间内。 不过,该店的品类、定价与上海泰州路店存在些许差异。据桃园眷村总店小程序,堂食选择下泰州路店豆浆产品单价 最低为10元,且香肠葱蛋饭团、培根葱蛋饭团、芝麻油条甜饭团各为28元、22元、20元,而利园店的香肠葱蛋饭团、 培根葱蛋饭团、芝麻油 ...
成交额增长45%!这些商家借助京东物流优质服务实现流量与单量双提升
旺家福:送货上门服务"稳"住口碑,70%售后锐减背后的服务升级 旺家福官方旗舰店,月销卤味鸭货数十万单,单月销售鸭爪超400万个。亮眼销量背后,却曾深陷物流 困局,末端服务成为痛点:"不送货上门,放驿站导致破损、丢失频发,物流引发的售后问题居高不 下,直接侵蚀利润和口碑。" 当物流履约能力成为店铺的"隐形评分项"与"显性流量密码"时,如何借力强大的物流品牌背书,实现店 铺曝光、转化跃升与售后无忧?当前,一批嗅觉敏锐的商家正通过京东物流优质服务,交出令人瞩目的 答卷。 通过在商品详情页、搜索推荐页显著位置展示"京东快递""次日达"等标识,商家不仅赢得了消费者的信 任,更开启了流量增长、转化提升与服务优化的正循环。 文华麻辣鸡:冷链物流"鲜"行一步,转化飙升与时效突破的双赢 对于文华馋猫食品旗舰店而言,时间就是新鲜度,更是生命线。文华主营爆品丰都麻辣鸡,长期坚 持"现做现卖",而5天的短暂保质期对物流时效提出了严苛的要求。 选择与京东物流合作,成为其破局的关键一步。通过在商品详情页展示"京东快递"标识,商品点击到成 交的转化率增长了53%!京东物流的可靠服务,直接带动了日均发货量的31%增长。 更令商家惊喜的是时 ...
争做“露营搭子” 食品企业掘金万亿市场
Xiao Fei Ri Bao Wang· 2025-07-10 03:20
Core Insights - The camping economy in China is experiencing significant growth, with the core market size expected to reach 2,483.2 billion yuan in 2023 and projected to grow to 4,879.8 billion yuan by 2030 [2] - The rise in camping activities has led to a surge in demand for ready-to-eat foods, pre-prepared dishes, and barbecue ingredients, with 53.8% of campers primarily engaging in barbecuing and picnicking [2][3] - Companies are innovating their product offerings to cater to the camping trend, including outdoor dining products and delivery services, with major retailers launching "camping packages" that include various ready-to-eat items [2][3] Industry Trends - The camping economy is expanding not only in terms of market size but also in the variety of food products available, with a notable increase in the development of pre-prepared meals and self-heating foods [2] - Businesses are enhancing consumer experiences by establishing physical locations at popular camping sites, creating a dual consumption model that combines online convenience with immersive offline experiences [3] - Local enterprises are leveraging regional characteristics to create competitive advantages, exemplified by unique dining experiences that integrate local culture and social activities [3]
广西岑溪孵化年产值超亿元三黄鸡产业集群
种业"芯片"攻关同步推进。为确保种源纯正,2023年,岑溪展开了一场"寻鸡行动"——从14个乡镇精选 2万多羽纯正鸡苗进行育种,通过多次筛选,培育出最优种鸡。在安平镇富宁村,农民覃勇志培育的"岑 小鸡"新品种已养殖种鸡1.5万羽,年产值超360万元。"下一步将带动超百户养殖户。"这位新型农人正 将实验室成果转化为田间生产力。 "我们将打造鸡文化主题园,发展观光农业。"当地相关部门负责人透露。在梨木镇规划中,游客可体验 捡蛋、喂鸡等农事活动,产业链正向文旅融合延伸,到2027年实现年出栏5000万羽,全产业链产值突50 亿元。(李志刚) 在广西壮族自治区岑溪市梨木镇社护村养殖户的鸡粪经过科学处理后都变成了有机肥,每吨能卖600 元。在岑溪,今年将全面释放养殖目标产能3500万羽三黄鸡,将孵化出年产值超15亿元的产业集群。岑 溪三黄鸡养殖始于清末,它不仅是两广宴席的标配,更远销港澳及东南亚。2016年,获批国家地理标志 保护产品,正式定名"岑溪古典鸡"。 傍晚,最后一辆冷链车驶出马路镇加工厂,这些车辆将穿梭于400多家连锁餐厅,把桂东深山的滋味送 往全国餐桌。冷链物流和预制菜技术是市场扩张的关键,在马路镇屠宰加工 ...
“早餐界爱马仕”再出发 桃园眷村能否续写辉煌
Bei Jing Shang Bao· 2025-07-08 13:37
Core Viewpoint - Taoyuan Village, known as the "Hermès of breakfast," is making a comeback with a new store in Shanghai, facing challenges in balancing price and quality while catering to diverse consumer needs [1][5][7]. Company Summary - Taoyuan Village has opened a new store in Shanghai near the Natural History Museum subway station, maintaining its signature products like soy milk, fried dough sticks, and various types of pancakes and rice balls, while some prices have been reduced [3][4]. - The brand experienced rapid expansion around 2017, reaching a peak of over 40 stores, but faced significant decline, with only 4 stores remaining by early 2024 [1][7]. - The new Shanghai store features a more affordable pricing strategy compared to the original store, with some products priced lower, such as salty soy milk at 14 yuan and fried dough sticks with egg at 18 yuan [3][4]. Industry Summary - The breakfast market in China is large and growing, with increasing consumer preference for convenient and healthy options, presenting opportunities for food manufacturers and restaurant chains [8][9]. - Competition in the breakfast sector is intense, with many brands adopting low-price strategies and promotional offers to attract consumers [8]. - Consumer feedback indicates that there are still significant gaps in the breakfast market, such as limited variety and hygiene concerns, suggesting potential for growth despite the competitive landscape [9].
星级酒店摆摊,抢小摊贩的生意?
Hu Xiu· 2025-07-08 12:34
本文来自微信公众号:红餐网 (ID:hongcan18),作者:郑颖,编辑:李唐,题图来自:AI生成 最近,"星级酒店摆摊"的话题刷屏了社交网络。截至7月7日,小红书上关于"酒店摆摊""五星级酒店摆 摊"等相关笔记数已超过百万。而在抖音上,关联"酒店摆摊"的相关视频播放量也突破3千万。 评论区下,不少网友都在评论,直观感知到,身边摆摊的星级酒店,似乎正在变多。 一、全国多地星级酒店集体"摆摊" 星级酒店摆摊,当前正在热搜话题上的,是郑州的永和铂爵国际酒店。 据红餐网了解,郑州永和铂爵国际酒店自6月底开始摆摊以来,生意一直非常火爆。其摆摊销售的菜 品,不仅丰富多样,涵盖卤味、烧肉、烤鸭、小龙虾、手打牛肉丸等菜品,产品价格还非常亲民,系列 菜品从2元到98元不等,比如麻辣鸭翅仅售价4元一只,小龙虾38元一斤,猪蹄则每个48元…… 另据红星新闻报道,7月6日当天,郑州永和铂爵国际酒店仅出摊40分钟,所有菜品便被抢购一空,当日 销售额高达3万元。 郑州的永和铂爵国际酒店摆摊并不是个例,红餐网盘点发现,这股摆摊的热潮,近段时间早已在全国多 个城市上演。 另据不少网友发帖表示,中吴宾馆现在还开通了微信小程序接受菜品预定, ...
五星级酒店集体摆摊了,什么情况?
商业洞察· 2025-07-07 09:21
Core Viewpoint - The article discusses the emerging trend of luxury hotels setting up street stalls to sell affordable food, reflecting a significant shift in the hospitality industry towards more accessible pricing and consumer engagement [6][19]. Group 1: Hotel Street Stall Trend - Several luxury hotels across China, including the Yonghe Platinum Hotel in Zhengzhou and the Ritz-Carlton in Tianjin, have started selling food at prices ranging from 10 to 30 yuan, contrasting sharply with their high room rates and dining costs [4][8][10]. - The trend has gained traction on social media platforms, with the hashtag 酒店摆摊 on Douyin surpassing 10 million views, indicating widespread public interest [6]. Group 2: Consumer Reception - Consumer feedback has been largely positive, with many expressing curiosity about the quality of food offered by star-rated chefs at lower prices, which has increased foot traffic to these hotels [15][18]. - However, some consumers criticize the initiative as a marketing gimmick, claiming that the portion sizes are small and the value is not as high as expected [17]. Group 3: Financial Viability - The revenue generated from these street stalls varies significantly among hotels, with some reporting daily sales of 1,000 to 30,000 yuan, but the overall profitability remains uncertain due to high operational costs [18][27]. - The article highlights the challenge of maintaining a luxury brand image while adopting a low-cost strategy, which could potentially dilute consumer perceptions of the hotel's value [19][27]. Group 4: Industry Challenges - The rise of street stalls is partly attributed to the impact of new regulations, such as the "ban on alcohol," which has led to a decline in hotel revenues, with some establishments reporting a 20% drop in sales [22][24]. - The overall hotel industry has been facing challenges, including a decrease in average room revenue and occupancy rates, as well as a significant drop in wedding registrations, which traditionally contribute to hotel income [25][24].
五星酒店,爆发摆摊潮
投资界· 2025-07-06 07:25
以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 五星级酒店卷地摊。 作者 | theodore熙少 来源 | 旅界 (ID:tourismzonenews) 01 最近,我关注到全国多地高星酒店突然卷起了"摆地摊",且愈演愈烈。 先看河南,今年6月,三门峡的晚上多了一道新风景。 下班点一到,澳门天子酒店、金镰酒店、开元酒店等几家酒店门口齐刷刷支起摊子,黄 花鱼、红烧排骨、凉拌牛肉全都摆在塑料盒里,灯光一打,看着就有食欲。 新闻报道里称,一位大叔提着三盒菜往家边走边说:"平时舍不得去酒店吃,这一盒十来 块,买回去当晚饭,省事又实惠。" 酒店经理表示,本来只打算周末试营业,没想到顾客天天问,后来干脆每天出摊。 到了6月,绍兴国际大酒店也加入了街头大战。 下午三点半,摊子刚支好,素烧鹅、爆汁肉包就被抢走一半,有人排队时还特意拿手机 拍视频:"这也算人生第一次在五星酒店门口抢包子。" 摊子后面的酒店经理一边打包一边吆喝:"现做的!不是预制菜!" 差不多同一时间,山西榆林也开始热闹起来。 西沙胜利大酒店先把招牌卤味搬到门口,炒着菜开直播。 不远处,沙漠春天酒店和东沙民生酒店 ...
国内五星酒店纷纷卷地摊,什么信号?
创业邦· 2025-07-04 03:35
以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 来源丨旅界( tourismzonenews ) 作者丨 theodore熙少 图源丨Midjourney 先看河南,今年 6月,三门峡的晚上多了一道新风景。 下班点一到,澳门天子酒店 、 金镰酒店、开元酒店 等 几家酒店门口齐刷刷支起摊子 , 黄花 鱼、红烧排骨、凉拌牛肉全都摆在塑料盒里,灯光一打,看着就有食欲。 新闻报道里称, 一位大叔提着三盒菜往家 边走边 说: "平时舍不得去酒店吃,这一盒十来 块,买回去当晚饭,省事又实惠。" 摊子后面的酒店经理一边打包一边吆喝: "现做的!不是预制菜!" 差不多同一时间,山西榆林也开始热闹起来。 西沙胜利大酒店先把招牌卤味搬到门口,炒着菜开直播。 不远处,沙漠春天酒店和东沙民生酒店也跟上,把卤鸡爪和酱肘子摊得满满一桌。 我有个榆林的朋友看完忍不住发了条朋友圈:五星酒店都下楼卖卤味了,果然时代变了。 最近,我关注到全国多地 高星 酒店突然卷起了" 摆 地摊",且愈演愈烈。 据他回忆 ,排队的人里既有老街坊,也有平时开车来吃大包间的熟客。 浙江绍兴的酒店更早一步。 早在五一,咸 ...
26岁朝晖新市街夜市续写烟火诗章
Hang Zhou Ri Bao· 2025-07-04 02:49
Core Viewpoint - The "Chao Hui Market" in Hangzhou has reopened after two months of renovation, providing a new vibrant destination for locals and tourists, enhancing the cultural and commercial atmosphere of the area [2][6]. Group 1: Market Features - The market features over 70 stalls, with 15% reserved for long-standing vendors to maintain the local flavor and community spirit [4]. - The market is divided into several themed areas, including art design, cultural crafts, light dining, lifestyle aesthetics, and novelty retail, catering to diverse consumer needs [6]. Group 2: Vendor Stories - Long-time vendors like Ah Hua, a phone screen protector specialist, and Kong, a flower seller, have built strong customer relationships over decades, showcasing the market's community ties [3][4]. - The market also includes creative vendors like designer Yan Zheng, who brings local culture from Wuhan to Hangzhou, promoting cultural exchange between cities [5]. Group 3: Culinary Offerings - The food section features popular local dishes from well-known restaurants, with high demand for ready-to-eat meals due to the hot weather [5][6]. - The market plans to host monthly events, including traditional craft demonstrations and live street performances, enhancing the cultural experience for visitors [6].