以下文章来源于灵兽 ，作者十里 灵兽 . 专注零售，聚焦消费。商业改变世界。你们负责改变世界，我们带你们改造商业。灵兽，零售消费行业 头部新媒体平台，为商业原创报道而生。投稿及合作：lingshouke@126.com 将投中网设为"星标⭐"，第一时间收获最新推送 热闹的酒店摆地摊背后，是一场存量搏杀。 作者丨 十里 来源丨 灵兽 酒店摆摊儿 高端餐饮圈里，曾有一条心照不宣的规则：维持身段，与大众市场保持恰当的距离。但现在，这条规 则正被一场自上而下的"地摊运动"彻底打破。 那些曾经让人觉得不穿件像样的衣服都不好意思踏入的星级酒店，如今正集体放下架子，干起了最接 地气的营生。 在北京，这种变化尤为直观。在北苑大酒店，5毛钱一个的馒头以其极致的性价比吸引着周边居民； 而在海淀区的世纪华天大酒店，酒店甚至直接开辟了"美食街"，由星级大厨们现场制作并售卖卤 味。 这幅景象，意味着高端餐饮正从提供"仪式感"的殿堂，走向解决"一餐饭"的街头。 这场运动并非孤例，而是以一种惊人相似的模式在全国范围内铺开。 在成都，索菲斯锦苑宾馆的菜单上是10元一份的大厨炒面；在杭州，望湖宾馆8元一块的东坡肉成了 市民餐桌上的新宠；在郑州 ...

以下文章来源于灵兽 ，作者十里 灵兽 . 专注零售，聚焦消费。商业改变世界。你们负责改变世界，我们带你们改造商业。灵兽，零售消费行业 头部新媒体平台，为商业原创报道而生。投稿及合作：lingshouke@126.com 本文来自微信公众号： 灵兽 ，作者：十里，题图来自：AI生成 一、酒店摆摊儿 高端餐饮圈里，曾有一条心照不宣的规则：维持身段，与大众市场保持恰当的距离。但现在，这条规 则正被一场自上而下的"地摊运动"彻底打破。 这幅景象，意味着高端餐饮正从提供"仪式感"的殿堂，走向解决"一餐饭"的街头。 这场运动并非孤例，而是以一种惊人相似的模式在全国范围内铺开。 在成都，索菲斯锦苑宾馆的菜单上是10元一份的大厨炒面；在杭州，望湖宾馆8元一块的东坡肉成了 市民餐桌上的新宠；在郑州，永和伯爵国际酒店卖起了10元3个的鸭脖和15元一份的爆炒花甲。 这些菜品都有一个共同的逻辑：它们都是最能被大众接受的"硬通货"，单价不高，品质却有酒店的招 牌做背书。这种身份上的巨大反差，迅速转化为了实实在在的现金流。 "3分钟抢购一空"、"日入过万"的销售数据不绝于耳，有的酒店甚至一天就能靠摆摊获得三万元的流 水。 那些曾经让人觉 ...

Core Viewpoint - The restaurant industry is experiencing a significant transformation, with high-end hotels and mid-range restaurants adapting to market pressures by offering affordable food options, reflecting a shift from "identity economy" to "value economy" [5][11][46]. Group 1: Market Trends - The overall restaurant revenue in China grew by 4.3% in the first half of 2025, but many street-side restaurants faced a 20% decline in monthly revenue [1][21][46]. - High-end hotels are increasingly selling affordable meals, with examples from various cities showcasing a range of low-priced offerings [2][4]. - The mid-range restaurant sector is also adopting similar strategies, with some establishments selling budget-friendly dishes to attract customers [8][12]. Group 2: Consumer Behavior - Consumers are becoming more cautious with their spending, leading to a decline in high-end dining and a preference for cost-effective options [30][55]. - The demand for affordable dining experiences is rising, with a notable increase in the popularity of low-priced tea drinks and local snacks [52][56]. Group 3: Competitive Landscape - The restaurant industry is facing intense competition, with many businesses struggling to maintain profitability amid rising costs and changing consumer preferences [33][72]. - The market is witnessing a structural divide, where high-end dining is under pressure while community-focused and affordable brands are thriving [50][72]. Group 4: Future Outlook - The future of the restaurant industry is expected to see a trend towards smaller, community-oriented businesses that focus on building trust and loyalty among local customers [70]. - There is a growing emphasis on operational efficiency, with successful brands likely to scale up while smaller players may struggle to survive [68][72].