高考奖励医美

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京东入局,互联网巨头扎堆!医美成“高考奖励”?
Sou Hu Cai Jing· 2025-07-16 04:44
Industry Overview - The Chinese medical beauty market is expanding rapidly, with a market size of 217.9 billion yuan in 2021, expected to exceed 1 trillion yuan by 2030 [1] Internet Giants Entering the Market - Major internet companies are investing in the beauty economy, with Alibaba introducing international medical beauty brands through Tmall International and launching "medical beauty installment + effect insurance" products [2] - Meituan's GMV for medical beauty is projected to surpass 38 billion yuan in 2024, with new first-tier cities contributing 47% [2] - ByteDance's Douyin medical beauty section has a daily view count of 230 million, while Pinduoduo's "100 billion subsidy" has reduced prices for certain projects by 40% [2] JD Health's Entry - JD Health has opened its first offline medical beauty clinic in Beijing, with plans for further expansion [3] - The clinic offers popular light medical beauty services and is integrated with JD's app [3] - JD's medical beauty strategy includes three phases: platform building, supply chain integration, and offline implementation [4] Seasonal Surge in Medical Beauty Procedures - There is a noticeable increase in medical beauty procedures among high school graduates during the summer, with some hospitals reporting a 30% increase in business volume [6] - Popular procedures among this demographic include double eyelid surgery and facial contouring injections [6][7] Expert Opinions on Youth and Medical Beauty - Experts caution against medical beauty procedures for minors, emphasizing the risks and the need for proper assessment [8][9] - Parents are encouraged to guide their children towards healthy aesthetic values and to seek qualified medical institutions for any necessary treatments [9]