Investment Rating - The report maintains an "Overweight" rating for the food and beverage industry [1] Core Viewpoints - The Chinese dairy industry is undergoing a structural transformation, shifting from liquid milk dominance to growth driven by solid dairy products like cheese and butter, which are gaining traction in B-end dining scenarios [5][13] - The domestic market is experiencing a significant trend towards local product substitution, driven by policy support, cost advantages, and technological advancements [14][25] - The B-end dairy product market is projected to exceed 40 billion yuan in 2024, with an expected CAGR of 14.3% from 2025 to 2028, reaching approximately 70.3 billion yuan by 2028 [7][17] Summary by Sections Industry Trends - The B-end market expansion is driving rapid growth in high-value products such as cheese and butter, with local substitution trends continuing to evolve due to policy support, cost advantages, and technological improvements [14][25] - The report draws parallels with Japan's dairy industry, highlighting the importance of high-value innovation in driving structural upgrades [15] Domestic Market Insights - The B-end dairy product market is expected to grow significantly, with applications in various sectors including Western cuisine, baking, and tea drinks, indicating a diverse penetration landscape [17][24] - Key players like Lihigh Food, Miaokelando, and Yili are accelerating their B-end product and deep processing capacity layouts to capitalize on this growth [17][18] International Insights - The report highlights the strategic insights from international giants like Meiji and Fonterra, emphasizing the importance of R&D capabilities and customized services in B-end competition [6][16] - Meiji's proposal-based sales and Fonterra's co-creation model with clients are noted as effective strategies for enhancing competitive advantages [6][16] Product Segmentation - Solid dairy products such as cheese and butter are expected to benefit from consumer trends towards health and nutrition, with their market share in China currently low but poised for significant growth [20][21] - The report indicates that the current consumption structure in China is heavily weighted towards liquid milk, but the shift towards solid dairy products is anticipated to accelerate [19][20]