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心动最赚钱游戏或将易主?《伊瑟》上线东亚6大T1市场,12天吸金超3700万
3 6 Ke· 2025-10-10 02:02
Core Insights - The year 2024 marks the first year of profitability for Xindong after three consecutive years of losses, driven by the success of self-developed new games like "Departure Muffin" and "Xindong Town," along with the earlier overseas launch of "Lily of the Valley" [1] - The company has adopted a more focused approach this year, emphasizing the release of the turn-based strategy card RPG "Etheria: Restart," which supports multi-platform play [1][3] Game Performance - "Etheria: Restart" launched internationally in June, generating a revenue of 69.33 million yuan in its first month, excluding PC data [3][19] - The game was released in six major East Asian T1 markets on September 25, achieving a revenue of 37.1 million yuan within 12 days, slightly surpassing the international version's performance [6][15] - As of October 9, the game maintained strong rankings in the iOS free and revenue charts across various East Asian markets, with notable positions in Taiwan, Hong Kong, and Japan [9][11] Market Trends - The game has shown a cumulative download of approximately 1.435 million in the new markets, with significant contributions from China, Taiwan, and Japan [13] - The daily revenue peaked at 4.06 million yuan shortly after launch but has since stabilized around 2.8 million yuan [15] - The average revenue per download (RPD) reached 27.6 yuan, slightly lower than the international version's 34.5 yuan [15] Long-term Outlook - The international version of "Etheria: Restart" has demonstrated stable monthly revenue of around 10 million yuan after four months, indicating potential for long-term operation [16][23] - The company plans to enhance its esports ecosystem, aiming to establish "the first IP in turn-based esports," with various tournaments already held and more planned for the future [25][27] Financial Performance - Xindong's financial report for the first half of the year shows significant growth, with total revenue reaching 3.08 billion yuan, a 38.8% increase year-on-year [36] - The top five revenue-generating games include "Departure Muffin" and "Xindong Town," indicating a shift towards newer titles contributing to overall revenue [38]