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古越龙山:会对高年份酒做好保护与价值挖掘工作
Zheng Quan Ri Bao Wang· 2026-02-13 13:14
Core Viewpoint - Guyue Longshan (600059) emphasizes the historical and cultural value of its core collection, including the 2500-year-old sealed wine, the centennial Xinhai commemorative wine, and the 60-year-old aged wine, which are influenced by factors such as rarity, market environment, and collecting trends [1] Group 1 - The company states that there is no unified market estimate for the value of its rare wines due to multiple influencing factors [1] - The company considers these precious wines as core cultural assets and ensures their proper preservation [1] - Plans for restarting auctions or public displays will be carefully studied in conjunction with the brand's high-end strategy, Huangjiu culture promotion, and asset protection planning [1] Group 2 - The company will also focus on the protection and value exploration of high-aged wines [1]
古越龙山:公司近年来积极推动黄酒文化传播和消费场景创新
Core Viewpoint - The company is actively promoting the culture of Huangjiu (yellow wine) and innovating consumption scenarios, with a focus on engaging younger consumers through various initiatives [1] Group 1: Cultural Promotion and Consumer Engagement - The company has established 65 tasting and slow wine houses globally to serve as important venues for spreading Huangjiu culture and connecting deeply with consumers [1] - The company participates in events such as the "7·9" festival, music festivals, and sports events, as well as conducting online live broadcasts to closely engage with younger consumer groups [1] Group 2: Product Development and Market Recognition - High-end products like "Guo Niang 1959" and "Qing Hua Zui" have received positive market recognition, contributing to the overall value recovery of Huangjiu [1] - The company plans to continue optimizing its product structure and enhancing brand value in the future [1]
古越龙山:已在全球开设了65家品鉴馆、慢酒馆,将其打造为传播黄酒文化、与消费者深度链接的重要阵地
Mei Ri Jing Ji Xin Wen· 2025-10-16 10:20
Core Viewpoint - The company is actively promoting the culture of yellow wine and innovating consumption scenarios, with a focus on enhancing brand value and expanding its high-end product line [1]. Group 1: Cultural Promotion and Consumer Engagement - The company has opened 65 tasting and slow wine houses globally to serve as important venues for spreading yellow wine culture and connecting deeply with consumers [1]. - The company engages with younger consumer groups through various initiatives, including the "7·9" festival, music festivals, sports event sponsorships, and online live broadcasts [1]. Group 2: Product Development and Market Recognition - The high-end products launched by the company, such as "Guo Niang 1959" and "Qing Hua Zui," have received positive market recognition, contributing to the overall value recovery of yellow wine [1]. - The company plans to continue optimizing its product structure to enhance brand value in the future [1].