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古越龙山:公司近年来积极推动黄酒文化传播和消费场景创新
证券日报网讯 古越龙山10月16日在互动平台回答投资者提问时表示,公司近年来积极推动黄酒文化传 播和消费场景创新,截至目前,古越龙山已在全球开设了65家品鉴馆、慢酒馆,将其打造为传播黄酒文 化、与消费者深度链接的重要阵地。同时,还通过举办古越龙山"7·9"节,深度参与音乐节、冠名体育 赛事、开展线上直播等方式,不断贴近年轻消费群体。公司推出的"国酿1959""青花醉"等高端产品获得 了不错的市场认可,推动了黄酒的整体价值回归,后续将持续优化产品结构,提升品牌价值。 (编辑 楚丽君) ...
古越龙山:已在全球开设了65家品鉴馆、慢酒馆,将其打造为传播黄酒文化、与消费者深度链接的重要阵地
Mei Ri Jing Ji Xin Wen· 2025-10-16 10:20
Core Viewpoint - The company is actively promoting the culture of yellow wine and innovating consumption scenarios, with a focus on enhancing brand value and expanding its high-end product line [1]. Group 1: Cultural Promotion and Consumer Engagement - The company has opened 65 tasting and slow wine houses globally to serve as important venues for spreading yellow wine culture and connecting deeply with consumers [1]. - The company engages with younger consumer groups through various initiatives, including the "7·9" festival, music festivals, sports event sponsorships, and online live broadcasts [1]. Group 2: Product Development and Market Recognition - The high-end products launched by the company, such as "Guo Niang 1959" and "Qing Hua Zui," have received positive market recognition, contributing to the overall value recovery of yellow wine [1]. - The company plans to continue optimizing its product structure to enhance brand value in the future [1].