证券研究报告 | 首次覆盖报告 gszqdatemark 2025 12 29 年 月 日 会稽山（601579.SH） 鉴水酿新，稽山领航 会稽山：从古法酿造到转型升级，引领黄酒价值复兴。1）历史复盘：会稽山作为 中国黄酒行业领头羊，历经 280 余年发展，整体可划分为初创沉淀期、资本整合 期、创新变革期三个阶段。作为黄酒行业标杆企业，坚持"高端化、年轻化、全国 化"的战略导向，持续推进和实施黄酒主业深耕战略。2）管理情况：公司控股股 东为中建信（浙江）创业投资有限公司，中建信聚焦投资与新材料等领域，资金实 力与产业整合能力突出。公司依托民企灵活高效的经营管理机制，有利于战略高 效执行。3）财务情况：2024 年公司收入利润创历史新高，实现营收 16.31 亿元、 同比+15.6%，归母净利润 1.96 亿元、同比+17.74%，业绩增长稳健。 黄酒行业转型稳步推进，品类价值亟待释放。1）商业模式：黄酒作为中国独有传 统酒种，兼具饮用与文化价值，属地性较强，年轻消费群体拓展空间充足。2）行 业规模：2023 年中国黄酒市场销售收入为 210 亿元，同比+2.10%，2016-2023 年规模以上黄酒企业数量 ...

Core Viewpoint - The stock price of Kuaijishan (601579.SH) reached a historical high, surpassing its competitor Guyue Longshan (600059) in market capitalization, indicating a significant shift in the yellow wine market dynamics [1][2]. Company Performance - Kuaijishan's stock closed at 21.33 yuan per share, with a total market value of 10.23 billion yuan, while Guyue Longshan's market value was 9.73 billion yuan [1][2]. - Kuaijishan's net profit for 2023 and 2024 is projected to be 167 million yuan and 196 million yuan, respectively, reflecting year-on-year growth of 15.11% and 17.74% [1][7]. - In Q1 2024, Kuaijishan reported a net profit of 93.74 million yuan, a year-on-year increase of 1.7% [1][7]. - In contrast, Guyue Longshan's net profit is expected to decline by 48.17% in 2024, with a 4.82% decrease in Q1 2024 [1][6][7]. Market Trends - The yellow wine industry is experiencing a shift towards health-conscious and diverse consumer preferences, with Kuaijishan benefiting from this trend [2][4]. - Both Kuaijishan and Guyue Longshan have implemented price increases on key products, with Kuaijishan raising prices by 4%-9% across various product lines [3][4]. Marketing and Sales Strategy - Kuaijishan has focused on optimizing its product structure and enhancing marketing efforts, leading to a significant increase in sales expenses, which rose by 60.25% to 332 million yuan in 2024 [7][8]. - The company has successfully expanded its online sales, with online revenue from mid-to-high-end yellow wine reaching 173 million yuan, a year-on-year increase of 89.74% [8]. Regional Focus - Kuaijishan's sales remain concentrated in the Jiangsu, Zhejiang, and Shanghai regions, with the Zhejiang region accounting for 62.1% of total sales revenue in 2024 [9].