黄金消费变化
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财经观察|金价飙到1300元/克!银行忙着调黄金积存规则,你还会入手吗
Sou Hu Cai Jing· 2025-11-12 06:11
Core Viewpoint - The recent fluctuations in gold prices have prompted several banks to adjust their gold accumulation services, reflecting a response to market conditions and consumer behavior [1][2]. Group 1: Bank Adjustments - Multiple banks, including China Construction Bank and CITIC Bank, have revised their gold accumulation business rules in response to rising gold prices [2][5]. - China Construction Bank has clarified that its gold accumulation business will be based on a balance of price and volume, allowing for adjustments in transaction quotes according to market conditions [2][3]. - CITIC Bank has increased the minimum investment amount for its gold accumulation plan from 1000 yuan to 1500 yuan, while maintaining the minimum weight for regular accumulation at 1 gram [5]. Group 2: Gold Jewelry Market Trends - The price of gold jewelry has surged, with some brands exceeding 1300 yuan per gram, leading to a decline in consumer interest in gold jewelry [6][7]. - Data from the China Gold Association indicates that gold consumption in the first three quarters of 2025 was 682.730 tons, a year-on-year decrease of 7.95%, with gold jewelry consumption dropping by 32.50% [7]. - Major jewelry brands, such as Lao Feng Xiang, reported significant declines in revenue and profit due to high gold prices, which have suppressed gold jewelry consumption [7][8]. Group 3: Market Demand and Supply Dynamics - The global demand for gold reached a record high of 1313 tons in the third quarter of 2025, driven by strong investment demand, including purchases by central banks [8]. - China's gold reserves increased by 30,000 ounces to 7,409,000 ounces by the end of October, marking the twelfth consecutive month of gold accumulation [8].