老凤祥B 老凤祥 潮宏基 周大生 老铺黄金 分时图 日K线 周K线 月K线 3.49 -0.04 -1.05% 1.05% 0.77% 0.48% 0.09% 0.37% 0.65% 1.22% 3.49 3.50 3.51 3.53 3.54 3.55 3.57 09:30 10:30 11:30/13:00 14:00 15:00 0 1万 2万 3万 华夏时报记者 周梦婷 北京报道 国际现货黄金价格再攀新高。1月28日，伦敦金现再次大涨，突破5200美元/盎司，并在下午一度突破 5300美元/盎司。与此同时，国内黄金珠宝首饰企业们足金饰品价格也都涨到了1600元/克的新高度，像 老凤祥（600612）足金饰品已经达到1620元/克。然而，黄金高涨并没有浇灭消费者买金热情，1月28日 下午4点多，记者实地走访北京王府井（600859）附近金店发现，像周大福、周大生（002867）、潮宏 基（002345）等门店皆有顾客光顾，且店员也对记者表示，"这段时间黄金首饰产品卖的挺好的。" 过去两年中，现货黄金价格持续上涨，一度给周大福等以按克计价产品为主的金饰企业带来业绩压力。 随着金价上涨逐渐常态化，如何实现可 ...

Core Viewpoint - The gold jewelry market is experiencing a dichotomy, with brands like Laopuhuang thriving amid high gold prices, while others face significant challenges and closures due to declining sales and increased competition [1][5]. Group 1: Laopuhuang's Performance - Laopuhuang's gold price reached a historical high of over $3500 per ounce, leading to a surge in consumer interest and long queues at their stores [1][3]. - In the first half of the year, Laopuhuang reported a revenue of 12.354 billion yuan, a year-on-year increase of 251%, and a gross profit of 4.705 billion yuan, up 223.4% [3][4]. - Laopuhuang's gross margin was approximately 38.1%, which is about 10 percentage points higher than that of Chow Tai Fook [3][4]. - The brand's strategy includes opening stores in high-end locations, with 41 self-operated stores, including 6 in SKP and 11 in Vientiane City [3]. Group 2: Market Challenges for Other Brands - The overall gold consumption in China decreased by 3.54% year-on-year, with gold jewelry consumption dropping by 26% [5]. - Chow Tai Fook closed 896 stores in mainland China, while Zhou Liufu closed 272 stores in the first half of the year due to high gold prices and market adjustments [5][6]. - Zhou Liufu's revenue from franchise models fell by 17%, while self-operated store revenue dropped by 15%, indicating a shift towards online sales, which grew by 34% [6]. Group 3: Industry Trends and Strategies - Other brands are adopting strategies such as IP collaborations and unique craftsmanship to enhance product pricing and margins [6][7]. - For instance, Chow Tai Fook's collaboration with the popular manga "chiikawa" resulted in a pendant priced at 2180 yuan, reflecting a high price per gram [7]. - Zhou Liufu's sales of marked products increased by 73.2% in volume and 44.4% in revenue, indicating a shift towards higher-margin products [7].