近年来，高企的金价给黄金珠宝行业带来结构性变化。黄金珠宝企业正通过定价模式优化、产品设计创 新、服务体验迭代、品牌形象升级、销售渠道拓展等战略调整以应对挑战、捕捉机遇。 1月6日起，周生生对部分定价类黄金饰品进行调价，单件产品上涨幅度为200元至1500元，主要包括转 运珠、定价联名款以及金镶钻类饰品；1月16日起，潮宏基也对多款"一口价"金饰产品启动新一轮价格 调整。 北京时间1月21日，国际、国内金价再创新高，多家黄金珠宝品牌公布的境内足金饰品价格亦随之上 调，较高者突破1500元/克关口，刷新历史纪录。 在业内人士看来，黄金珠宝行业正处于全球化扩张与消费结构升级的交汇点。中国黄金珠宝品牌高端化 是中国消费市场发展到一定阶段的必然选择。同时，2026年中国品牌珠宝出海或呈现加速趋势。 金价高企 企业风险管控要求提高 1月21日，多家黄金珠宝品牌公布的境内足金饰品价格普遍上调，中国黄金价格更是达到1506元/克。不 同品牌调整幅度不一，例如：老庙黄金上海区域价格为1493元/克，单克较前一日上涨38元；周生生价 格为1495元/克，单克较前一日上涨41元；六福珠宝价格为1496元/克，单克较前一日上涨43元 ...

近期，黄金珠宝龙头企业周大福珠宝的渠道战略再迎新动作，其上海港汇恒隆广场新形象店于12月23日 开幕，不仅成为品牌年内在沪上开出的第二家新形象店，也进一步拓展其在上海高端消费市场的战略布 局。 12月24日，伴随着国际金价突破4500美元/盎司，多家黄金珠宝品牌公布的境内足金饰品价格也水涨船 高，普遍为1410元/克左右，相较2024年年末，单克金饰价在一年内上涨约600元。金价快速上涨之际， 黄金珠宝行业正在挑战中破浪前行。 除了周大福珠宝，记者注意到，黄金珠宝高端化之路正持续吸引各路资金加码。 今年以来，一向在渠道上极度审慎克制的老铺黄金，快速入驻上海多座商业地标。从5月至10月，以前 所未有的速度在沪开出4家门店，加之此前落子的豫园门店，形成了"一城五店"的密集布局。 近期，高端中式黄金品牌寶蘭和琳朝珠宝分别宣布完成亿元级融资。其中，前者投资方涉及挑战者创 投、顺为资本以及全球奢侈品巨头开云集团等知名投资机构，后者的背后则站着全周期消费产业基金日 初资本。 某头部黄金珠宝企业高管近期也向上证报记者透露，公司正酝酿全新的店铺模型和产品，并计划2026年 布局高端市场。 对此，周婷分析，很多行业都面临中式奢 ...

Core Viewpoint - The recent investment by Lao Feng Xiang in Maybach Luxury Goods Asia Pacific is seen as a significant step towards high-end transformation in the gold and luxury goods sector, sparking discussions about the potential dilution of gold attributes and the strategic motivations behind the partnership [1][2][7]. Company Summary - Lao Feng Xiang plans to invest $24 million (approximately 170 million RMB) to acquire a 20% stake in Maybach Luxury Goods Asia Pacific, along with securing distribution rights in the Asia Pacific region [1][3]. - The partnership aims to enhance Lao Feng Xiang's brand image and expand its product offerings, while also facilitating its entry into international markets [3][5]. - The collaboration includes a brand agency agreement with a subsidiary, allowing Lao Feng Xiang to act as the exclusive distributor in Shanghai and a non-exclusive distributor in other Asia Pacific regions [3][4]. Industry Summary - The gold jewelry industry is currently facing profitability challenges due to high gold prices and increasing product homogeneity, leading to a decline in consumer demand [7][8]. - Lao Feng Xiang's revenue dropped by 16.52% to 33.356 billion RMB, with net profit decreasing by 13.07% to 1.22 billion RMB in the first half of 2025 [8]. - In contrast, competitors like Lao Pu Gold have seen significant growth, with a 251% increase in revenue to 12.354 billion RMB and a 285.8% rise in net profit to 2.268 billion RMB, indicating a potential shift towards high-end strategies in the industry [8][9]. - The luxury goods sector is entering a high-end development phase, with expectations that over 50% of luxury brands will introduce pure gold jewelry in the next two years, intensifying competition with Chinese gold jewelry brands [11].