据证券日报消息，随着电视剧《长安的荔枝》开播，剧中涉及的美食、景点、话题热度倍增，在线上线 下（300959）掀起"荔枝热潮"，同时，剧集携手多地文旅、荔枝产业共同推动大剧助农，实现"影视+文 旅+新消费"的相互赋能。多个生鲜平台数据显示，今夏荔枝采购量与销售量都实现同比增长，某平台 上广东荔枝成交额同比去年增长超560%。 《长安的荔枝》播出之后，广东与西安两地文旅媒体也多次发布剧集相关景点攻略，尤其是大唐荔枝 乡、长安驿道、市井街巷等与"运送荔枝"任务紧密相关的景区，可以看到不少市民游客打卡留念。在社 交平台上，也涌现出许多《长安的荔枝》主题旅游线路，游客可以跟着"剧集攻略"品尝荔枝、徒步旅行 等。 为做好销售，广东省农业农村厅牵头制定《2025年广东荔枝促销行动方案》、成立省荔枝促销工作专 班。此外还专门针对茂名、广州、湛江、阳江、东莞等9个荔枝主产区不同的品种和上市时间，策划产 销对接活动错峰错位推广，进一步拉长鲜果供应的周期。 解读：作为农业大国，我国从不缺乏优质的农产品资源。但农业品牌建设仍面临诸多挑战，如品牌多而 不精、大而不强。这导致许多地方虽然有特色农产品资源，但由于缺乏品牌建设的意识和能力 ...

Core Insights - The article discusses the transformation of regional branding in Guangdong from a focus on individual products to a collaborative ecosystem approach, emphasizing the importance of cultural, technological, and marketing strategies in enhancing county-level economies [11][12][13]. Group 1: Event Overview - The "Brand Empowerment County Economy Sharing Exchange Conference" was held in Dongguan, gathering nearly a hundred representatives from government, enterprises, academia, and media [2][3]. - The conference highlighted the transition of regional brands from "product output" to "value co-creation" [3][4]. Group 2: Key Strategies - The "12221" marketing system is central to the discussion, aiming to build a comprehensive data platform, cultivate sales teams, and expand markets to achieve brand premium, increase farmers' income, and upgrade industries [6][7]. - Experts emphasized that regional brand building is a reconstruction of the industrial ecosystem rather than mere symbolic design [11][12]. Group 3: Case Studies - The transformation of Xu Wen's pineapple from a sales challenge to a cultural IP, increasing its value from 980 million yuan in 2018 to 2.5 billion yuan in 2023, illustrates the effectiveness of the "12221" marketing system [24][28]. - The success of Zhanjiang's golden pomfret, with an annual output value exceeding 10 billion yuan, is attributed to technological advancements such as 5G deep-sea net cages and AI feeding systems [30][32]. Group 4: Three-Dimensional Resonance - Successful regional branding relies on the synergy of culture, technology, and marketing [38][39]. - Cultural elements are being transformed into emotional symbols, as seen in the case of the orchid brand in Zhaoqing, which has become associated with Father's Day gifts [40][42]. Group 5: Future Directions - The article suggests that Guangdong's exploration provides replicable experiences for the nation, demonstrating that small industries can drive significant economic growth [85][87]. - The need to avoid homogenization in competition is highlighted, with a focus on leveraging unique cultural genes and industrial endowments [88][89].