Core Viewpoint - The article discusses the generational transition in family businesses, focusing on Wang Zening's ascension to the role of General Manager at Wancheng Group, marking a significant shift in leadership and strategy for the company [2][3][4]. Company Transition - Wang Jiankun, the former chairman of Wancheng Group, has resigned, and Wang Zening, his son, has taken over as General Manager, indicating a shift towards a younger leadership [2][3][4]. - Wancheng Group has transformed into a major player in the snack retail industry, with a market value exceeding 30 billion yuan and operating around 15,000 snack stores under the brand "Haoxianglai" [3][8][13]. Leadership Development - Wang Zening has been involved in the family business since 2015, gradually preparing for his leadership role while working alongside his family members [5][6]. - The company has a structured succession plan, allowing Wang Zening to gain experience and knowledge in management before taking on the top role [6][12]. Business Strategy - The company shifted its focus from edible mushrooms to the snack retail sector, capitalizing on the growing demand for discount snack stores [9][10]. - Wancheng Group has integrated multiple snack brands under the "Haoxianglai" umbrella, enhancing its market presence and operational efficiency [10][13]. Market Position - Wancheng Group is now the only A-share listed company in the discount snack retail sector, positioning itself uniquely in a competitive market [13]. - The company faces significant competition from other players in the industry, such as Mingming Hen Mang, which has reported substantial retail growth [13][14].