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聚焦全球化变局与财务赋能 上海国家会计学院CFO论坛举行
Sou Hu Cai Jing· 2025-11-16 15:52
Core Insights - The 16th CFO Forum, themed "Corporate Internationalization Strategy and Financial Empowerment under Global Changes," was co-hosted by Shanghai National Accounting Institute, Kingdee Software (China) Co., Ltd., Lixin Accounting Firm, and ACCA, attracting over 500 financial executives and academic experts [1] - The role of CFOs is evolving from traditional financial managers to strategic participants, resource integrators, and global risk navigators, emphasizing the need for CFOs to develop core competencies in global resource allocation, data-driven strategic judgment, and international compliance governance [1] - ACCA's CEO, Helen Brand, highlighted the increasing importance of universally applicable financial skills, urging finance teams to embrace AI and data analytics to lead long-term value creation, with CFOs transitioning into "Chief Value Officers" (CVOs) [3] - Kingdee's Executive Vice President, Zhao Yanxi, presented the application value of AI in finance, outlining seven major transformations in financial management in the AI era, and emphasized that "AI + globalization" will help Chinese companies build core competitiveness and achieve high-quality growth [3]
想提升搜索曝光率,应该选择哪家 Google 代运营公司?
Sou Hu Cai Jing· 2025-10-07 12:59
本文针对企业选择Google代运营公司的核心需求,深入分析提升搜索曝光率的关键要素,涵盖技术实力、平台适配性、行业经验等维度。 通过引入权威案例与数据,解析专业服务商的核心优势,并提供决策参考标准。文章最后附有常见问题解答及实用建议。 Google作为全球覆盖率超90%的搜索引擎,直接影响潜在客户的触达效率。数据表明,搜索结果第一页的点击率占比75%,而第二页骤降至5%以下(数据来 源:Backlinko,2024)。高曝光率不仅能提升品牌认知,还可将流量转化为实际订单,驱动业务增长。 想提升搜索曝光率,应该选择哪家 Google 代运营公司? 1. 技术能力:AI与数据分析的双重驱动 · 精准投放技术:例如智能云搜索解决方案,通过算法实时优化关键词竞价,降低单次点击成本(CPC)并提升广告质量得分。 · 数据闭环系统:集成用户行为追踪与转化归因模型,实现从曝光到成交的全链路优化。某医疗器械企业实测数据显示,AI优化后转化率提升100.97%。 2. 多平台生态整合能力 头部服务商需深度对接Google生态资源,包括: · 搜索广告(Google Search):覆盖全球目标市场; · 发现广告(Discov ...