内容来源：刘润公众号（runliu-pub） 2026年，钱从哪里来？ 这个问题，是很多人真正最关心的问题。 市场的容量有限，企业为了活下去，就只能不断加大竞争力度。 今天给大家分享5个关键词： 内卷、拼命干、熬夜干，收益还变少，一直卷下去不是办法，那怎么办？ 一、价值链出海 其中一个答案，或许就是 出海。 2025，大家过得确实不太容易。 今天的出海，相比于之前的出口，发生了很大变化。 摆在众多企业面前的一个重大问题，就叫做 内需不足。 举个例子， 名创优品。 需求不足，市场的容量就有限。 它的出海，不仅仅是把产品卖到国外去，还是把从产品到品牌、研发、商业模式，这一整条价 值链条，全部搬到海外去。 比如，通过和自己的几千万私域用户高频互动，了解用户想要什么、喜欢什么，从而迅速推 行。 又比如，在海外直接开店，不断加深用户认知，打造品牌形象。 二、跟随龙头协同出海 随着价值链出海潮的出现，很多行业龙头开始尝试向外走。 但你要知道，向外走并不是简单的在当地建个厂就完了。 想把出海做好，你可能需要整合一层又一层的供应链体系，与你协同合作。 这一点，在走进中国的特斯拉身上就能看到。 从上海临港出发，方圆300公里， ...

内容来源：刘润公众号（runliu-pub） 2026年，钱从哪里来？ 这个问题，是很多人真正最关心的问题。 今天给大家分享5个关键词： 一、价值链出海 2025，大家过得确实不太容易。 摆在众多企业面前的一个重大问题，就叫做 内需不足。 需求不足，市场的容量就有限。 市场的容量有限，企业为了活下去，就只能不断加大竞争力度。 内卷、拼命干、熬夜干，收益还变少，一直卷下去不是办法，那怎么办？ 但你要知道，向外走并不是简单的在当地建个厂就完了。 想把出海做好，你可能需要整合一层又一层的供应链体系，与你协同合作。 这一点，在走进中国的特斯拉身上就能看到。 从上海临港出发，方圆300公里，集中了上百家新能源车的上下游企业，包括电机、电池和各种新能源汽车所需的软硬件系统。 正是在他们的支持下，特斯拉的上海超级工厂才得以疯狂运转，并以当年开工、当年投产、当年交付的特斯拉速度有名。 其中一个答案，或许就是 出海。 今天的出海，相比于之前的出口，发生了很大变化。 举个例子， 名创优品。 它的出海，不仅仅是把产品卖到国外去，还是把从产品到品牌、研发、商业模式，这一整条价值链条，全部搬到海外去。 比如，通过和自己的几千万私域用户 ...

以下文章来源于i黑马 ，作者i黑马 i黑马 . 让创业者不再孤独@i黑马 如果有人说一个从没喝过清酒的投资人，敢压住千万赌中国清酒复兴，肯定是是疯了。 我会笑着承认，我就是这个疯子。 那瓶来自赣州的清酒，不仅撬开了我的味觉，更是撞开了一场跨越 2000年的文化轮回。 2024年初，我的办公室来了一位特殊的创业者刘汉卿。 他带着一瓶清酒、一份商业计划书，还有满脸的执拗。 我原本以为这只是又一个普通的消费项目，没想到 15分钟后，我直接打断了他说： " 你不用讲了，这个项目我投了，我要当你的联合创始人。 " 后来，我团队的人总笑我冲动。 但只有我知道，这不是一时兴起。 那天，刘汉卿打开酒瓶时， 我第一次喝到了真正的中国清酒。 清爽不辣，入喉余味仍留着米香，完全颠覆了我对" 清酒等于日本酒 "的认知。 更让我震撼的是，他说的一句话： 日本清酒垄断市场，但清酒的根在中国，周礼里就有记载。 吴世春 梅花创投合伙人、黑马加速导师 我们花了两年，打破了他们的菌种封锁。 这句话，一下子就戳中了我心底的执念。 我是从江西农村走出来的客家人，骨子里一直很认同中国创造的底气。 我建议，他在广东河源建全国最大的清酒工厂和赣州上游的庄 ...

Group 1 - The core viewpoint of the article is that the decline in sales of Durex and the overall industry is indicative of a broader societal trend towards lower desires, rather than a complete loss of desire itself [2][3] - The article highlights a significant drop in Durex's sales, with a 50% decrease in 2020 and a 40% decline in the entire industry, alongside a 20% drop in marriage rates [2][3] - It suggests that consumer desires have shifted to new outlets, leading to the emergence of five high-growth sectors [4][8] Group 2 - The first high-growth sector identified is pet consumption, with the market expected to reach 302 billion in 2024, indicating that pet spending has surpassed that of the maternal and infant sector [4][5] - The second sector is the endorphin economy, driven by an increase of 200 million new sports participants in China over the past decade, with a surge in outdoor activities and sports brands [8] - The third sector is aromatherapy, with the fragrance market projected to grow to 850 million USD in 2023, expanding at a rate of 10% annually [8][9] - The fourth sector is emotional fast-moving consumer goods, characterized by products that provide immediate emotional satisfaction and are easy to share [11][12][14] - The fifth sector is the self-rescue economy, reflecting a trend where consumers seek comfort and security through health-oriented products amid rising anxiety levels [16][19] Group 3 - The article concludes that these five growth trends represent the needs of a low-desire society, including companionship, control, healing, ritual, and security, which add extra value to products [20] - It emphasizes the importance of aligning business development with national strategies, technological trends, globalization, and user demands to succeed in the coming years [21]

Core Insights - The 16th CFO Forum, themed "Corporate Internationalization Strategy and Financial Empowerment under Global Changes," was co-hosted by Shanghai National Accounting Institute, Kingdee Software (China) Co., Ltd., Lixin Accounting Firm, and ACCA, attracting over 500 financial executives and academic experts [1] - The role of CFOs is evolving from traditional financial managers to strategic participants, resource integrators, and global risk navigators, emphasizing the need for CFOs to develop core competencies in global resource allocation, data-driven strategic judgment, and international compliance governance [1] - ACCA's CEO, Helen Brand, highlighted the increasing importance of universally applicable financial skills, urging finance teams to embrace AI and data analytics to lead long-term value creation, with CFOs transitioning into "Chief Value Officers" (CVOs) [3] - Kingdee's Executive Vice President, Zhao Yanxi, presented the application value of AI in finance, outlining seven major transformations in financial management in the AI era, and emphasized that "AI + globalization" will help Chinese companies build core competitiveness and achieve high-quality growth [3]

Core Insights - The "Gobi Entrepreneurs Annual Conference" held in Dunhuang focused on themes such as globalization, industrial intelligence, green transformation, and cultural tourism integration, attracting over 200 entrepreneurs and notable speakers from various sectors [2][4]. Group 1: Economic and Industrial Insights - Dunhuang is positioned as a key hub for civilization dialogue and commercial exchange, with ongoing efforts to optimize the business environment through initiatives like "Entrepreneur Day" and credit system enhancements [4]. - The conference highlighted the historical opportunities for Chinese enterprises amid the transition to a new global order, emphasizing the importance of AI and emerging industries such as aerospace, health, and circular economy [7]. - The potential of Central Asia as a strategic location for Chinese enterprises was underscored, given its industrialization benefits and resource endowments [7]. Group 2: Green Transformation and Innovation - The discussion on green transformation revealed that China is experiencing systemic changes in energy, technology, and market management, driven by the dual carbon goals [11]. - The need for traditional manufacturing to adopt a dual-track approach of "intelligent + green" was emphasized, aiming for a shift from scale efficiency to quality effectiveness [13]. - The establishment of a green economy ecosystem encompassing carbon markets and trade is anticipated to create a trillion-dollar market by 2035 [11]. Group 3: Cultural Tourism and Rural Revitalization - The role of cultural tourism in driving rural revitalization was discussed, with a focus on creating sustainable development mechanisms through talent cultivation and digital infrastructure [15]. - The transformation of China's cultural tourism industry from resource-oriented to experience and content-driven was highlighted, emphasizing the importance of cultural IP and emotional value [17]. Group 4: Strategic Thinking in a Changing Environment - The need for enterprises to develop dynamic capabilities to respond to global uncertainties was articulated, with a focus on five paradigms of thinking for digital transformation [19]. - The conference concluded with a call for businesses to discover and meet high-quality demands as a core capability in the new era [19].

Core Viewpoint - The article emphasizes the importance of intergenerational succession in private enterprises in China, highlighting the need for emotional recognition and systematic planning to ensure the continuity and growth of these businesses [3][6]. Group 1: Current State of Private Enterprises - As of May 2025, there are expected to be 185 million private economic organizations in China, accounting for 96.76% of total operating entities, with 58 million private enterprises playing a crucial role in employment, innovation, and growth [3]. - The average lifespan of private enterprises in China is only 3.7 years, significantly lower than the global average, indicating a pressing need for effective succession planning [3]. - The average age of founders in Zhejiang's top 100 private enterprises has reached 64 years, with nearly 80% of second-generation successors entering core business roles, marking a critical period for intergenerational transition [3]. Group 2: Factors Influencing Succession - Successful succession in private enterprises is influenced by emotional recognition and systematic planning, requiring both the older generation to manage transitions effectively and the younger generation to start from grassroots levels and undergo gradual training [3]. - Examples of successful transitions include the case of Boss Electric's Ren Fujia, who was motivated by familial ties, and Fotile Group's Mao Zhongqun, who implemented a nine-year plan for gradual growth in various business areas [3]. Group 3: Policy Environment and Future Outlook - The upcoming implementation of the "Private Economy Promotion Law" in 2025 will legally enshrine the support for private economic development, emphasizing the importance of fostering entrepreneurial spirit and ensuring the sustainable, healthy, and high-quality growth of the private sector [6]. - The article stresses the urgency for private enterprises to adapt to the AI revolution and global changes, highlighting the need for transformation to maintain core competitiveness and contribute to national development and rejuvenation [6]. - The essence of private enterprise succession is not merely the transfer of wealth but the continuation of entrepreneurial spirit and development goals across generations, aligning personal aspirations with the broader mission of Chinese modernization [6].

Group 1 - The forum titled "Globalization Changes and Corporate Competitiveness Reconstruction" was held by the School of Business at Renmin University of China, featuring a mix of academic and practical insights from industry leaders [1][3] - Nearly 500 senior management personnel, including CHOs and HR leaders from various companies, participated in discussions about new trends in global human resource management [1][3] - The forum included eight keynote speeches, a roundtable discussion, and a closing keynote address, emphasizing the importance of collaboration between academia and industry [1][3] Group 2 - Zhang Jin, the Vice Dean of the School of Business, highlighted the unique human resource challenges faced by different types of enterprises in the context of globalization, which are crucial for corporate success [3] - Professor Zhou Yu outlined four key strategies for companies to drive innovation and achieve breakthroughs in organizational and talent mechanisms [5] - The strategies include focusing on user-centric innovation, solidifying professional expertise, reconstructing innovation management logic, and embracing digital intelligence [5] Group 3 - The roundtable discussion focused on the theme of "Globalization Changes and Corporate Competitiveness Reconstruction," moderated by Wang Deyue, the Executive President of the CHO Society [7] - Professor Ge Jianhua delivered the closing remarks, analyzing the challenges in organizational management due to rapid technological advancements and emphasizing the importance of humanistic values in management [7] - The forum was co-hosted by Kingdee Software (China) Co., Ltd., and supported by various alumni associations and project centers from Renmin University [9]