Core Insights - The article highlights the significant growth potential of the AR glasses market, driven by Meta's successful integration of AI and wearable technology, with a projected shipment increase to 950,000 units by 2026, representing a 53% annual growth rate [2][6]. Group 1: Market Demand and Supply Chain Dynamics - Meta initially adopted a conservative approach to the AR glasses market, with initial orders for key optical components limited to approximately 80,000 units due to supply constraints [5]. - Following positive market feedback, Meta has increased its orders to 150,000 units, reflecting an 87.5% increase, indicating a rapid adjustment to market demand [5]. - The supply chain for display and assembly is optimizing production lines and improving yield rates to support Meta's goal of accumulating 500,000 units over the next two years [5]. Group 2: Competitive Landscape and Future Outlook - Meta's success is expected to accelerate hardware upgrades and AI application integration among other brands and ecosystem partners, with major players like Samsung and Google also planning to launch their own AR glasses [6]. - The ability of the existing supply chain to meet the rapidly increasing market demand for optical, display, and assembly components will be crucial for industry expansion [6]. - As novelty wears off, consumer scrutiny regarding the practical value and AI experience of AR glasses will intensify, necessitating brands to focus on product comfort, reasonable pricing, and comprehensive ecosystem content to meet rising market expectations [6]. - TrendForce forecasts that AR glasses shipments will reach 32.11 million units by 2030 as more companies enter the market and drive expansion [6].

TrendForce集邦咨询供应链调查结果显示，Meta初期对AR眼镜市场需求采取相对保守的态度，除了考量过往VR装置销售的表现，也因关键光学零部件的 供应仍受限。以Lumus阵列光波导为例，由于制程相对复杂与精密，Meta最初的订单仅约8万台，属于测试市场水温的规模；产品上市半年内，拉货节奏 迅速调整，近期已扩大至15万台，增幅高达87.5%。其余如OmniVision的Liquid Crystal on Silicon(LCoS)、Goeroptics光引擎组装，以及SCHOTT的光波导关 键光学零部件订单，也呈阶梯式成长。 TrendForce集邦咨询表示，此一情况反映产品在渠道端去化速度极快，也显示消费者仍高度好奇带有显示的AI智能眼镜，更象征Meta在穿戴式装置策略的 调整，已一定程度扭转过去VR装置销售疲弱引发的市场疑虑。 短期内，Meta的成功势必加速其他品牌及生态系伙伴对AR眼镜的硬件规格升级，以及AI应用情境深化与软件生态整合发展。然而，在Meta发布下一代产 品前，Samsung(三星)、Google(谷歌)等大厂亦会推出自有品牌的AR眼镜。现有供应链在光学、显示与组装等关键环节的产能与良 ...

Jan. 30, 2026 Tr e n dFo r c e 集 邦 咨 询 供 应 链 调 查 结 果 显 示 ， Me t a 初 期 对 AR 眼 镜 市 场 需 求 采 取 相 对 保 守 的 态 度，除了考量过往VR装置销售的表现，也因关键光学零部件的供应仍受限。以Lumu s阵列光波 导为例，由于制程相对复杂与精密，Me t a最初的订单仅约8万台，属于测试市场水温的规模； 产 品 上 市 半 年 内 ， 拉 货 节 奏 迅 速 调 整 ， 近 期 已 扩 大 至 1 5 万 台 ， 增 幅 高 达 8 7 . 5% 。 其 余 如 Omn iVisi o n 的 Li q u i d Cr y st a l o n Sili c o n (LCoS) 、 Go e r o p ti c s 光 引 擎 组 装 ， 以 及 SCHOTT 的 光波导关键光学零部件订单，也呈阶梯式成长。 为应对逐步升温的拉货力道，上游显示与组装相关的代工体系正同步优化产线并提升良率，以 协助Me t a达成未来两年内累积5 0万台出货量的阶段性目标。 产业洞察 Tr e n dFo r c e集邦咨询表示，此一情况反 ...