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关税催生多市场布局,跨境生态迈入“全球一盘棋”时代 | 出海参考
Tai Mei Ti A P P· 2025-12-18 09:49
跨境电商正在开启全球化的新征程。 过去跨境商家的战略中心是美国单一市场,随着4月份对等关税的风波以来,跨境电商和跨境平台纷纷 实行多地区市场策略,不断拓展非美第二市场。 今年以来,TikTok Shop集中发力欧洲,同时布局高潜力的日本、巴西等新兴市场。Temu、SHEIN也在 从第二季度开始加大欧洲市场的营销投放,并且加大沙特、土耳其、韩国等地的本地化拓展。 由此,发展新兴市场成为今年跨境电商的主旋律,但如何组织全球资源实现新兴市场的快速转化成了新 的难题。 另一方面,DeepSeek、Manus引爆全球后,中国跨境商家加速与AI融合。出海参考了解到,安克创新正 加大内部对AI的学习,开发出一系列内部的AI产品。跨境群体中迸发出Plaud、Ropet等多模态的AI原生 硬件,OpenAI大举进入智能体电商模式。 如何转化AI新技术带来的冲击成为跨境新机遇同样是商家们亟待解决的问题。 在这场行业巨变下,亚马逊全球开店发布"下一代跨境链",在深圳落地首个亚马逊全球智能枢纽仓 (GWD),推出众多AI工具,试图与中国跨境商家们继续领跑全球电商的新竞赛。 上线"升级版半托管",卖家实现深圳备货全球卖 近日,在亚马逊 ...
杭州新天地蝶变省级跨境枢纽
Hang Zhou Ri Bao· 2025-07-16 03:05
Group 1 - The third Cross-Border E-commerce AI Technology Conference was held on July 15, gathering over 2,000 sellers and industry experts to explore opportunities in cross-border e-commerce [1] - The New Tian Di Provincial Cross-Border E-commerce Industrial Park was inaugurated, marking the establishment of a new hub that integrates "authoritative certification, ecological aggregation, and technology-driven" elements [1] - Since the establishment of the first cross-border trade town in 2015, New Tian Di has become a "provincial cross-border e-commerce industrial park" and is recognized as one of the first certified cross-border e-commerce industrial parks by Amazon SPN, housing 46 cross-border companies and 8 professional service providers [1] Group 2 - The integration of AI and cross-border e-commerce is shifting the industry from "human-driven" to "algorithm-driven," with New Tian Di serving as a practical example of this trend [2] - The New Tian Di Provincial Cross-Border E-commerce Industrial Park offers three core advantages for enterprise growth: a comprehensive service matrix covering over 20 mainstream platforms, rapid incubation support within 30 days, and talent supply from over 40 universities [2] - The park provides substantial policy benefits, including government subsidies and exclusive park welfare, offering up to 10 million yuan per year in support and office rental discounts starting from 30% [2]