央视网消息："双十一"购物热潮刚过，不少电商卖家却陷入了新的困扰：明明发出的是完好的商 品，却收到买家附带"破损图片"的仅退款申请，仔细核查才发现，这些"证据"竟是AI生成的伪造品。 ...

Core Viewpoint - The article discusses the rising issue of AI-generated impersonation in live streaming, particularly focusing on the case of actress Wen Zhengrong, who was a victim of AI face-swapping and unauthorized live streaming. This incident highlights the challenges of AI content infringement and the ongoing battle between technology and malicious actors in the digital space [3][4][10]. Group 1: Incident Overview - Actress Wen Zhengrong revealed that her likeness was used in multiple live streaming sessions without her consent, leading to confusion among viewers [3][6]. - The incident gained significant attention, prompting Douyin's Vice President Li Liang to clarify that the unauthorized streams did not occur on their platform, although AI impersonation content was found [4][10]. - Wen's team reported that they had filed numerous complaints against fake accounts, with some being taken down, but new ones quickly resurfaced, complicating their efforts [6][10]. Group 2: AI Technology and Its Implications - The article emphasizes that the advancement of AI technology has lowered the barriers for creating fake content, making it easier for malicious actors to exploit [10][11]. - Third-party monitoring data shows that Wen Zhengrong's Douyin account has 3.841 million followers, with a 29.6% growth in the last three months, indicating her popularity and the potential for misuse of her image [10]. - The article notes that AI-generated content can be created with minimal resources, as services for face recognition and video creation are available at low costs [10][11]. Group 3: Legal and Regulatory Responses - Douyin has implemented measures to combat unauthorized use of celebrity likenesses, including suspending accounts and removing infringing content [14][15]. - The article outlines a comprehensive view of the AI deepfake black market, detailing the entire chain from data acquisition to the execution of scams and impersonation [12][14]. - Experts stress the need for ongoing legal and technological advancements to address the evolving challenges posed by AI-generated content, likening it to a "cat-and-mouse game" [15][16].