Group 1 - The news discusses the unverified claim that Olympic champion Quan Hongchan's family is building a new house, which has gained attention on social media [1] - Multiple accounts have emerged on social media using AI-generated voices of Quan Hongchan and her family to promote the house construction, aiming to attract traffic [1] - The AI-generated videos include links to various products such as camel milk powder and local eggs, leading to instances of users being scammed into making purchases [4] Group 2 - Quan Hongchan's parents rely on fruit farming for their livelihood, and her brother, Quan Jinhua, is a rural live-streaming host promoting local agricultural products [6] - Quan Jinhua aims to support local farmers and address issues of fruit oversupply and market fluctuations through his social media efforts [6][7] - In 2024, Quan Jinhua has publicly urged people to identify and report fake accounts on social media [7] Group 3 - Several celebrities have previously been victims of AI-generated impersonations, raising concerns about the misuse of technology [10] - Legal experts highlight that unauthorized use of someone's likeness or voice through AI constitutes an infringement of rights under Chinese law [11] - Recent regulations require clear identification of AI-generated content to prevent the spread of misleading information [12]

Core Viewpoint - The article discusses the challenges and strategies in protecting intellectual property (IP) in the gaming industry, highlighting the increasing sophistication of infringement methods and the need for collaborative efforts among industry stakeholders to combat these issues [1][2]. Group 1: Intellectual Property Protection Strategies - The gaming industry has seen a rise in various forms of infringement, including private servers and unauthorized adaptations, which disrupt market order and harm companies' interests [1]. - Shengqu Games has extensive experience in combating private servers through civil, criminal, and administrative measures, claiming that there are no significant technical barriers left to overcome [2]. - The company has developed a strategy to increase the cost of infringement, such as repeatedly reporting and banning accounts promoting private servers on platforms like Douyin [6]. Group 2: Legal Trends and Case Studies - The "Network Game Litigation Blue Book (2014-2024)" indicates a unique judicial evolution in China, with 52 cases involving mobile games as rights holders and 74 cases as defendants [3]. - A notable case in 2023 involved the protection of game screen consistency as a new standard for infringement recognition, marking a breakthrough in judicial practice [2]. - The compensation amounts in IP infringement cases have significantly increased, with a record compensation of 30 million yuan awarded in a 2022 case [9]. Group 3: Emerging Challenges - New forms of infringement have emerged, such as card blind boxes and AI-generated content, which present challenges in terms of evidence collection and legal enforcement [10]. - The gaming music copyright area is particularly contentious, as it is deeply tied to the game's IP, and the company aims to assert higher compensation based on the music's contribution to the overall game [10]. - The rise of AI technology has introduced new risks, prompting the company to focus on preventing infringement through AI tools and addressing the commercialization potential of AI-generated works [10]. Group 4: Community and Player Engagement - Player education is crucial, as many players have developed a consensus against private servers, understanding the risks associated with them [8]. - The company emphasizes the importance of maintaining a healthy official game ecosystem, which aligns with players' interests and encourages them to report private servers [8]. - The long-term value of classic IPs is rooted in respecting their content, and the company advocates for a collaborative approach among enterprises, players, platforms, and judicial authorities to effectively combat infringement [11].