Core Insights - Douyin Group's Vice President Li Liang addressed the rising concerns regarding AI impersonation in live streaming sales, clarifying that the reported cases of "three live rooms broadcasting simultaneously" did not occur on Douyin's platform [1] - The platform has identified instances of AI-generated content impersonating celebrities, which undermines the credibility of creators, merchants, and the platform itself, prompting a dedicated governance initiative [1] Group 1 - Douyin has initiated a special governance program to address AI infringement issues, having processed over 11,000 accounts involved in impersonation, including those of notable figures like Wen Zhengrong and Luo Yonghao [6] - The platform has removed more than 10,000 infringing videos related to Wen Zhengrong, with over 6,900 of these being sales-related videos [6] - Douyin strictly prohibits merchants and influencers from using AI technology to impersonate virtual characters or public figures for misleading promotions and sales [6] Group 2 - The platform emphasizes the importance of maintaining a safe and trustworthy operating environment, urging merchants and influencers to adhere to regulations and avoid any misuse of AI technology [6] - Douyin will continue to enhance its governance efforts against violations, which may include video removal, account bans, product delisting, and freezing of transaction amounts [6]

Core Insights - The recent issue of AI impersonation in live streaming has gained significant attention, particularly involving the actor Wen Zhengrong, who reported unauthorized use of his likeness in multiple live streams [3][6] - Douyin Group has acknowledged the presence of AI-generated content that impersonates celebrities, which poses a threat to the credibility of creators, merchants, and the platform itself [5][6] Group 1: AI Impersonation and Its Impact - Douyin's Vice President Li Liang confirmed that the reported cases of "three live rooms broadcasting simultaneously" did not occur on Douyin's platform, but there are indeed instances of AI impersonation [3][6] - The platform is facing challenges with malicious impersonation accounts that are continuously evolving to counteract Douyin's measures [5][6] Group 2: Platform Response and Actions - Douyin has initiated a special governance action against "imitation celebrity promotion," which began in October, resulting in the removal of 11,000 accounts involved in infringement and over 6,700 products linked to impersonation [6] - The platform has also implemented features to help creators block the spread of similar infringing content, successfully intercepting and addressing tens of thousands of infringing videos [6]