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2025电子商务大会:从规模扩张转向质量提升 品质是护城河
Bei Jing Shang Bao· 2025-09-10 17:37
Group 1 - The 2025 E-commerce Conference in Beijing emphasizes the transition to a new development stage driven by artificial intelligence and big data, with digital transformation and quality upgrades as key growth engines for the industry [1] - "Quality e-commerce" is becoming a consensus in the industry, focusing on emotional connections with consumers and enhancing shopping experiences through cultural and emotional value [1] - Companies like 52TOYS are expanding new consumption boundaries by integrating IP content with product design, significantly enhancing brand loyalty through cultural added value [1] Group 2 - Service e-commerce is emerging as a new growth driver, with companies like Meituan and JD Home Services digitally integrating lifestyle service resources, transforming from "product e-commerce" to "service e-commerce" [2] - Cross-border e-commerce demonstrates resilience in uncertain global economic conditions, remaining a core pathway for Chinese companies to expand internationally despite challenges [2] - The focus of e-commerce competition is shifting from scale expansion to quality enhancement and model innovation, with an emphasis on quality, AI empowerment, service consumption integration, and green low-carbon transformation [2]