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150+新势品牌齐聚,捕捉「全球新流行」!第三届品创·品牌节在京启幕
新消费智库· 2025-05-28 12:31
新消费导读 消费塑造中国经济。 编辑:竺天 审核: Single 5月22 日 -23 日,由北京市商务局指导,通州区商务局支持、国际品牌研究和赋能平台 iBrandi品创主办的第三届品创·品牌节将以「全球 新流行」为活动主线开展为期两天的大会议程。 以下文章来源于iBrandi品创 ,作者赋能全球品牌 iBrandi品创 . 以"赋能全球品牌"为使命,探索品牌发展的无限可能,并通过无限种可能,赋能品牌成长。 这是新消费智库第 2 6 4 2 期文章 在消费市场的迷雾中,一群「非典型」品牌正以破竹之势改写游戏规则。当传统行业还在困守品类边界时,它们早已跳出「卖产品」的窠臼, 化身为「新生活方式的翻译官」。 这些难以被标签化的「商业怪兽」,正以颠覆式姿态,在新周期下开辟出属于 Z世代的「流行新大陆」。它们是诞生即自带全球化基因的玩 家。 基于以上,第三届品创 ·品牌节以「全球新流行」为活动主线,以"论坛+奖项赛事+新生活方式展+私享会+线上线下视频播客栏目"多位一体 的形式展开。在长达100余天的精心筹备后,活动以为期2天的线下盛大落地为开端。深度挖掘 "全球新年轻人的新生活方式",探寻并捕捉 "全球新流行" ...
东风奕派举办全球首场AI共创产品发布会 2025款东风奕派eπ007售价11.59万元起
news flash· 2025-05-22 00:39
智通财经5月22日电,东风奕派昨日举办全球首场AI共创产品发布会,发布会依托行业前沿的VP虚拟制片+AI生成技术,构建多维沉浸式交互 场域。同时,2025款东风奕派eπ007焕新上市,新车官方售价11.59万-14.99万元。智能科技是本次升级亮点,新车搭载全新eπOS 2.0车机系统, 基于东风全栈自研的"太极大模型",融合豆包与DeepSeek双语言AI大模型,真正实现"声声有回应,句句听得懂"。同时,新车标配超20项驾驶 辅助功能,领航版车型可支持高速NOA导航辅助驾驶、记忆泊车辅助LAPA等功能。 东风奕派举办全球首场AI共创产品发布会 2025款东风奕派eπ007售价11.59万元起 ...
京基智农跨界布局“IP经济”赛道
Zheng Quan Ri Bao· 2025-05-21 08:39
Core Viewpoint - The company, Jingji Zhinong, is expanding into the "IP economy" sector to create a second growth curve while continuing to meet essential consumer needs in modern agriculture [2][3]. Group 1: Business Strategy - Jingji Zhinong aims to construct a multi-level growth model combining "physical industry + IP ecosystem" [2]. - The IP ecosystem business is centered around its subsidiary, Shenzhen Yingyun Zhidi Cultural Technology Co., Ltd., focusing on IP licensing and distribution [2]. - The business model includes an "IP matrix - traffic operation - secondary market management" approach, emphasizing brand positioning and product quality [2]. Group 2: Innovation and Technology - The company plans to explore AI's role in empowering IP, creating AI co-created IP that covers the entire operational ecosystem from design to sales [3]. - The cautious approach to initial investments will not significantly impact overall performance, allowing for flexible scaling of future investments [3]. Group 3: Financial Outlook - Jingji Zhinong will maintain stable operations in its main livestock business while leveraging technological innovation to enhance efficiency [3]. - The new spiritual consumption business is seen as a light asset that complements the existing heavy asset agricultural operations, potentially creating new long-term profit opportunities [3]. - The company's experience in cross-industry operations provides sufficient capital and risk management support for new business ventures, which may enhance overall profitability and mitigate cyclical risks in the pig farming industry [3].