Workflow
AI新运力
icon
Search documents
【西街观察】外卖大战不玩“0元购”玩什么
Bei Jing Shang Bao· 2025-07-24 14:53
Core Viewpoint - The competition in the food delivery industry is evolving from a price war to a more sustainable model that emphasizes technology, supply chain capabilities, and user experience rather than solely relying on subsidies and discounts [1][2][4]. Group 1: Regulatory Environment - Following discussions with the State Administration for Market Regulation, local market regulators are urging food delivery platforms to rectify their practices, particularly targeting chaotic price wars, such as the complete removal of "0 yuan purchase" promotions in Shanghai [1]. - The shift in focus from aggressive subsidies to more reasonable pricing strategies is necessary for the industry's long-term health [2]. Group 2: Competitive Strategies - The competition is expected to transition towards a systematic approach that integrates technology, supply chain efficiency, delivery effectiveness, and enhanced user experience [2]. - Platforms are encouraged to utilize data and AI to create differentiated subsidy strategies that consider the operational costs and capabilities of various merchants [2]. Group 3: Innovations and New Models - New initiatives like Meituan's "Raccoon Canteen" and JD's "Seven Fresh Kitchen" are emerging, leveraging their supply chain resources to connect high-quality dining brands with consumers, thus ensuring quality in food delivery [3]. - The industry is witnessing a resurgence in competition, with a focus on innovative solutions rather than just price reductions, as the market for instant retail in China expands [4].