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AI比价刺激消费 美国“黑五”主打线上
Bei Jing Shang Bao· 2025-12-01 15:23
线上销售额增长 今年,美国消费者激情参与消费,让本年度的"黑色星期五"购物节销售额取得不错成绩。万事达卡消费脉搏报告在一份声明中表示,上周五不包括汽车在内 的美国零售销售额增长了4.1%,高于去年同期3.4%的增长幅度。其中,线上销售额增长了10.4%,实体店销售额增长了1.7%。 这一数据也与其他机构的结果相吻合。分析零售客流量的Pass_by表示,今年店内客流量比去年增长了1.17%。Adobe Analytics则估计,今年"黑色星期五"的 在线消费额为118亿美元,比去年增加了整整10亿美元,同比增长了9.1%。另外,软件公司Salesforce(CRM.N)报告称,美国消费者在"黑色星期五"的消费 总额为180亿美元,同比增长3%,其中奢侈品服装和配饰是最受欢迎的购物类别。 作为美国传统的年末购物季的开端,11月28日开启的"黑色星期五"购物潮已经持续多日。调查公司数据显示,"黑五"当天,美国的线上销售额达118亿美 元,创历史纪录。与往年显著不同的是,美国消费者开始利用AI寻找最佳优惠。同时,由于经济不确定性和物价上涨,消费者选择更谨慎支出,物美价廉 仍然是假日购物季的核心。 奥多比数字洞察中心的 ...
一批航线出现“地板价”,追求性价比的可“捡漏”
Chang Sha Wan Bao· 2025-09-26 10:59
Group 1 - The upcoming National Day and Mid-Autumn Festival holiday has led to a noticeable drop in airfares for certain routes, with some destinations offering "floor prices" for travelers [1] - For example, the direct flight from Changsha to Urumqi on September 29 has a minimum ticket price of 545 yuan, reflecting a 49% decrease over the past week and a reduction of 205 yuan compared to the same period last year [1] - Other popular departure cities such as Shanghai, Hangzhou, and Wuhan have also seen price reductions for flights to Urumqi, with Chengdu's direct flight dropping by 243 yuan to under 500 yuan [1] Group 2 - Meituan Travel has introduced an AI price comparison feature that provides users with price trend information, including comparisons with prices from the past week, historical prices, and high-speed rail prices for the same route [2] - Additionally, Meituan Travel has launched "full network price comparison" and "price drop compensation" rights to enhance consumer confidence and reduce concerns about overpaying for tickets [2]